BMW Group India is unfazed by the potential entry of Tesla into the Indian electric vehicle (EV) market, according to its Managing Director and CEO Vikram Pawah. In fact, he believes that Tesla’s entry will help grow the EV segment in India. BMW has already sold 646 units of electric cars in the first quarter of 2025 and aims to achieve 15% of its total sales in India from EVs. Pawah believes that the market will grow with increased competition, citing the fact that last year, BMW Group saw a 13.5% growth in global electric sales.
In 2024, BMW delivered a total of 426,594 fully-electric vehicles worldwide, with both the BMW and MINI brands posting double-digit growth in EV sales. In India, electric vehicles currently account for 17% of the company’s total sales, and Pawah is confident that this proportion will exceed its target of 15% for 2025. The company is also set to launch one of its best-selling models, the X3, in the second quarter, which is expected to drive growth in ICE (internal combustion engine) vehicles.
Pawah believes that the coexistence of different manufacturers in the market has led to growth in the past, and he expects the same trend to continue in India. He notes that BMW has already been growing in electric sales worldwide, and the company is on track to meet its target of 15% sales from EVs in 2025. Overall, BMW Group India remains optimistic about the growth prospects of electric vehicles in the Indian market, despite the potential competition from Tesla.