Volkswagen’s production of the T-Rock (T-Very Large) has begun in Brazil, marking an important milestone in the company’s plans to expand its presence in the Indian market. The SUV is expected to be launched in India later this year, and it will be the first locally produced Volkswagen model in the country.
The production of the T-Rock began on March 22nd at the Volkswagen’s facility in Sorocaba, Brazil, which has an annual production capacity of 240,000 units. The plant, which was inaugurated in 2013, is already manufacturing the Volkswagen Tiguan, Volkswagen Santana, and the Volkswagen Gol.
The T-Rock is a key model for Volkswagen’s expansion in the Indian market, which is expected to be a significant growth driver for the company. The Indian market is expected to be a major market for Volkswagen, with a forecasted growth rate of 8-10% per annum. The T-Rock is expected to be a key driver of this growth, thanks to its sleek design, spacious interior, and high-performance engine.
The T-Rock is designed to cater to the growing demand for SUVs in the Indian market, which is expected to continue growing over the next few years. The T-Rock will be available in various trim levels, including the base, high, and top-of-the-line, with prices starting from around INR 15 lakh (approximately USD 20,000).
The production of the T-Rock in Brazil is a strategic move by Volkswagen to leverage the country’s strong manufacturing capabilities and export opportunities. Brazil is one of the largest automotive markets in Latin America, and Volkswagen has been operating in the country since 1956. The company has a strong manufacturing presence in Brazil, with three plants and over 14,000 employees.
The T-Rock is expected to be a major success for Volkswagen in India, thanks to its competitive pricing, impressive performance, and features. The company is planning a range of marketing initiatives and promotional campaigns to support the launch of the T-Rock, including online promotions, print advertisements, and on-ground activities.
Overall, the production of the T-Rock in Brazil is a significant milestone for Volkswagen, marking an important step in the company’s expansion plans in the Indian market. With its competitive pricing, impressive performance, and features, the T-Rock is expected to be a major success for Volkswagen in India.