The iconic Volkswagen Polo, a favorite among Indian car enthusiasts, has been discontinued since 2022. However, there are whispers that the brand may be making a comeback, but not as a traditional hatchback. Instead, it might return as a new SUV or crossover. Although the company has not officially confirmed this, the possibility is high.
The Polo has been a beloved car in India, praised for its sleek styling, solid build quality, and impressive performance. Its absence has left a void in the market, but its residual value has only appreciated, with some owners even selling their vehicles for the same price they purchased them for a few years ago. The used car business has also seen a significant surge, with 33,000 units expected to be sold by 2024.
Reviving the Polo brand, which has a strong recall in India, could be a game-changer for Volkswagen. A new sub-4m SUV, potentially based on the Skoda Kylaq platform, could fill the gap in the entry-level segment and bring in volume and profitability. The company is considering various options, including this possibility.
Moreover, Volkswagen has other new launches planned, including the Golf GTI and Tiguan R Line, which will be sold through select dealerships to provide the best ownership experience. However, the Polo remains a crucial vehicle for the brand, particularly in the mass market space, with 4 lakhs out of 7 lakhs units sold in India being Polos, accounting for 60% of the company’s volume.