The upcoming Fiat Strada is expected to be the next generation of the best-selling vehicle in Brazil and one of the most popular in South America, with a global launch planned for 2027-2028. This new generation will mark a significant evolution, as it will be sold not only in South America, but also in other continents, including Europe.
The new Strada will be part of a family of vehicles derived from the Fiat Grande Panda, which will include the Grande Panda, Giga Panda, Panda Fastback, a camper, and the new Multipla, among others. The render images provided by Brazilian digital creator Kleber Silva offer a hypothetical design of the upcoming model, which is expected to closely resemble the actual production version.
Stellantis has plans to use the Grande Panda as the basis for a range of vehicles, including a hatchback to replace the Argo and Mobi in Europe, as well as the next generation of the Strada. In South America, the new pickup is expected to launch by mid-2028, as part of a 30 billion reais investment announced last year. Fiat is shifting its strategy, focusing on a single range of cars with global relevance, rather than maintaining separate ranges for Europe and South America. The new Strada promises to be a significant step forward for the brand, offering a more globalized product lineup that will appeal to customers worldwide.