Leo Brazil has created a groundbreaking partnership that replaces the traditional e-commerce shopping cart with a FIAT pickup truck. Led by Casas Bahia, one of Brazil’s largest retailers, and FIAT, the campaign will run during National Consumer Week. For 24 hours, all appliance purchases made on Casas Bahia’s e-commerce site will receive free shipping, courtesy of FIAT, the leading car brand in Brazil for four consecutive years.
This innovative campaign is a first for the e-commerce industry, as it ditches the traditional shopping cart for a FIAT pickup truck. The idea is to showcase that “not everything you buy in e-commerce really fits in a shopping cart, but it fits in a FIAT pickup truck.” This bold move is a bold statement about the capabilities and flexibility of FIAT’s vehicles.
By partnering with Casas Bahia, FIAT aims to capitalize on the growing e-commerce market in Brazil. With this partnership, FIAT is able to connect with a wider audience, beyond just car enthusiasts. The campaign is designed to generate buzz and create a strong brand association with the FIAT brand.
The campaign is a direct result of the growing trend of brands experimenting with unconventional marketing strategies. By using a FIAT pickup truck as a shopping cart, the brand is able to create a memorable and engaging experience, making it stand out in a crowded e-commerce landscape. This partnership is a testament to the importance of innovation and creativity in modern marketing.