BMW has launched a new Retail.NEXT showroom in Central Delhi, expanding its dealership network in India. The ultra-modern showroom spans 5,835 square feet and showcases six vehicles from the brand, as well as a range of BMW merchandise and accessories. The facility is designed to provide a seamless experience for customers, offering open spaces, minimalist design elements, and high-tech digital interfaces that enable prospects to explore vehicle features, customize their preferences, and receive tailored recommendations.
The showroom is part of BMW’s efforts to redefine the automotive retail experience, combining luxury, innovation, and customer satisfaction. Dealer Principal Yadur Kapur stated that the success of the Delhi and Bengaluru markets underscores the company’s strong partnership with BMW Group India and its commitment to excellence and innovation.
The Retail.NEXT showroom in Delhi offers private consultations and vehicle handovers, as well as a lifestyle and accessories zone that showcases a range of BMW products. The facility is designed to provide an intuitive flow, allowing customers to easily explore the various features and services available.
The launch of the new showroom marks another step in BMW’s expansion plans in India, as the company continues to invest in its dealer network and provide a more personalized and engaging experience for its customers. The Retail.NEXT showroom in Central Delhi is a testament to the company’s commitment to delivering a premium brand experience and setting new benchmarks in customer service and engagement.