Hero MotoCorp, one of the world’s largest motorcycle and scooter manufacturers, has undergone a significant digital transformation, enabling it to future-proof its organization and strengthen its connection with customers. The company’s journey began in 2022, with a focus on driving purpose-led growth and unlocking efficiencies through the adoption of future-fit technologies.
Hero MotoCorp’s transformation was built on three strategic pillars: End-User Centricity, Engineering Platforms, and Agile and Responsive Models. The company’s approach enabled seamless digital experiences, scaled innovation, and fostered speed and adaptability. This led to significant improvements across the organization, including:
* Digital sales growing from 2% to 14%, with 50% of bookings now coming via digital channels.
* Revenue of Rs. 700 cr generated through data-driven marketing.
* The entire data ecosystem being migrated to the cloud.
* The supply chain being optimized, with the average time-to-market (TAT) reducing from 90 days to 15 days.
By embracing new-age technologies like AI/ML/GenAI, Big Data Analytics, IoT, and Data Lake, Hero MotoCorp has been able to redefines its operations and unlock the full potential of technology innovation. The company’s transformation has enabled it to adapt to industry disruptions and future-proof its business for sustained growth.