‘As a brand, you have to take a stand and cannot be a fence sitter’

What is now an overcrowded industry, the Private Life Insurance sector in India only started at the turn of the century. Edelweiss Tokio Life Insurance entered this market as a very late entrant in 2011, as the 24th player. The challenge for the brand was to find the sweet spot in the cluttered environment. Taking this challenge head-on, the brand adopted the positioning of #ZindagiUnlimited.  Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life…
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Source: https://www.pitchonnet.com/brandtalk/as-a-brand-you-have-to-take-a-stand-and-cannot-be-a-fence-sitter-34547.html

‘As a brand, you have to take a stand and cannot be a fence sitter’

What is now an overcrowded industry, the Private Life Insurance sector in India only started at the turn of the century. Edelweiss Tokio Life Insurance entered this market as a very late entrant in 2011, as the 24th player. The challenge for the brand was to find the sweet spot in the cluttered environment. Taking this challenge head-on, the brand adopted the positioning of #ZindagiUnlimited.  Abhishek Gupta, Chief Marketing and Customer Experience Officer, Edelweiss Tokio Life Insurance…
Read More…

Source: https://www.pitchonnet.com/amp/brandtalk/as-a-brand-you-have-to-take-a-stand-and-cannot-be-a-fence-sitter-34547.html

Exclusive Video Interview with Kayzad Hiramanek, COO, Edelweiss Tokio Life Insurance

In an exclusive interview with Express Computer, Kayzad Hiramanek, Chief Operating Officer, Edelweiss Tokio Life Insurance, provides insights into how the insurance giant has embraced digital transformation, leveraging technologies and innovative strategies under his leadership since the onset of the COVID-19 pandemic. The interview explores the impact of cloud adoption, AI, and data analytics on operations and customer engagement. Hiramanek shares the strategic initiatives, including…
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Source: https://www.expresscomputer.in/amp/videos/excl-interviews/exclusive-video-interview-with-kayzad-hiramanek-coo-edelweiss-tokio-life-insurance/109986/

Edelweiss Tokio Life has introduced Legacy Plus

Edelweiss Tokio Life Insurance has launched Legacy Plus, an innovative product that provides life cover for two and income lasting three generations through a single product. The product addresses multiple customer needs, including child financial planning, legacy planning, and any emergent needs during its tenure. To provide flexibility and liquidity, the product includes the optional Accrual of Survival Benefit feature and early income.Elegy Tokio Life Insurance Executive Director…
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Source: https://m.afternoonnews.in/article/edelweiss-tokio-life-has-introduced-legacy-plus/7005/amp

Edelweiss Tokio Life has introduced Legacy Plus

Edelweiss Tokio Life Insurance has launched Legacy Plus, an innovative product that provides life cover for two and income lasting three generations through a single product. The product addresses multiple customer needs, including child financial planning, legacy planning, and any emergent needs during its tenure. To provide flexibility and liquidity, the product includes the optional Accrual of Survival Benefit feature and early income.Elegy Tokio Life Insurance Executive Director…
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Source: https://www.afternoonnews.in/article/edelweiss-tokio-life-has-introduced-legacy-plus

Future of life insurance in Digital India: Kayzad Hiramanek, Edelweiss Tokio

Future of life insurance in Digital India: Kayzad Hiramanek, Edelweiss Tokio
In an interview with ETCIO, Kayzad Hiramanek, COO, of Edelweiss Tokio Life Insurance shares his views on the big opportunities for life insurers, and the evolving trend towards adopting data-led intelligence in areas like underwriting, customer experience, product innovation, distribution, operations and claims.


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Source: https://cio.economictimes.indiatimes.com/videos/future-of-life-insurance-in-digital-india-kayzad-hiramanek-edelweiss-tokio/108083922

Edelweiss Tokio Life Unveils Legacy Plus: A Multigenerational Financial Fortress

In a bold stride towards redefining family financial planning, Edelweiss Tokio Life Insurance has recently introduced Legacy Plus, a participating product meticulously designed to cater to a wide array of family financial needs, ranging from securing a child’s future to ensuring a comfortable retirement, building a lasting legacy, and providing a safety net for unforeseen emergencies. This innovative product stands out by offering…
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Source: https://bnnbreaking.com/world/india/edelweiss-tokio-life-unveils-legacy-plus-a-multigenerational-financial-fortress

Edelweiss Tokio Life Insurance ED

When it comes to choosing a life insurance policy, many struggle with finding the right one given the plethora of policies on offer from insurers. And while insurance product brochures provide much information, the complex terms and clauses do not make it any easier for policyholders to make the decision.

On the mandatory requirement…
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Source: https://www.moneycontrol.com/news/business/personal-finance/mis-selling-has-its-roots-in-below-par-insurance-advisory-edelweiss-tokio-life-insurance-ed-12328211.html/amp

Edelweiss Tokio Introduces Legacy Plus: 3-Gen Life Cover Solution

Guided by the customer need for a comprehensive family proposition, Edelweiss Tokio Life Insurance has launched Legacy Plus, an innovative participating product that offers life cover for 2 and income lasting 3 generations through a single product.
The product offers an effective way of providing for multiple customer needs including child financial planning, legacy planning and any emergent needs during its tenure. With a view…
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Source: https://smestreet.in/infocus/edelweiss-tokio-introduces-legacy-plus-3-gen-life-cover-solution-3917681