Aviva Life Insurance offers a variety of plans, including term insurance, savings plans, ULIP plans, child plans, retirement plans, and group insurance plans. These plans are designed to provide financial security and help customers achieve their long-term goals.
Key highlights of Aviva Life Insurance India include: One of the earliest insurance companies in India, with a legacy dating back to 1834. The current joint venture started in 2002. A partnership between Aviva PLC and Dabur Group, combining global insurance expertise with local business knowledge. Offers diverse insurance and investment solutions, including term life insurance, savings plans, unit-linked insurance plans (ULIPs), retirement plans, child education plans, and group insurance policies. Committed to providing customer-centric services with a focus on digital platforms for ease of access and understanding of products. Aviva Life Insurance Company has a solvency ratio of 1.8 as of the IRDAI annual report 2023-24, indicating its strong ability to meet financial obligations. The company has a high claim settlement ratio of 98.3% in the financial year 2023-24, demonstrating its reliability in fulfilling claims. With over 122 branches across India, Aviva ensures accessibility for policyholders for their service and claim-related needs. Premiums paid for Aviva Life Insurance policies are eligible for tax benefits under the Income Tax Act of 1961. Aviva has been focusing on its online platform, offering several products like Aviva i-Life, Aviva Health Secure, and Aviva i-Shield, making it easier for customers to understand and purchase policies online.
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Latest claim settlement ratio of health and general insurers released by IRDAI in 2026: Acko, Aditya Birla, Galaxy lead; Shriram, IFFCO Tokio fall below 90%
When it comes to health and general insurance policies, policyholders expect prompt claim settlements from insurers in times of emergency. The real test of any insurance policy lies in how fairly and quickly claims are settled. To gauge an insurer’s efficiency, checking the claim settlement ratio is a reliable way. The Insurance Regulatory and Development Authority of India (IRDAI) releases a list of claim settlements by all health and general insurance companies every year.
According to the latest figures for FY 2024-25, the claim settlement ratio of various insurers has been revealed. Among private general insurers, Acko General Insurance took the lead with 99.98% of claims paid within 3 months, followed by Reliance General Insurance Co. Ltd. with a ratio of 99.32%. On the other hand, Kshema General Insurance Co. Ltd. had the lowest claim settlement ratio of 26.88% among private sector insurers.
Among public insurers, The Oriental Insurance Co. Ltd. settled 90.17% of its claims within 3 months. The New India Assurance Co. Ltd. and National Insurance Co. Ltd. had a claim settlement ratio of 91.75% and 91.79%, respectively.
In the standalone health insurance sector, Aditya Birla Health Insurance Co. Ltd., Galaxy Health Insurance Co. Ltd., Narayana Health Insurance Co. Ltd., and Niva Bupa Health Insurance Co. Ltd. each reported a 100% claim settlement ratio, with all claims settled within three months.
The claim settlement ratio refers to the percentage of claims that an insurer pays or settles out of the total number of claims it receives during a certain period. For instance, a health insurance company with a claim settlement ratio of 95% typically pays around 95 of every 100 claims it receives.
It’s essential for policyholders to check the claim settlement ratio of their insurer to ensure they are getting fair and prompt claim settlements. The IRDAI’s annual list of claim settlements provides a reliable source of information for policyholders to make informed decisions. By checking the claim settlement ratio, policyholders can gauge their insurer’s efficiency and make informed decisions about their insurance policies.
In conclusion, the claim settlement ratio is a crucial factor to consider when choosing a health or general insurance policy. Policyholders should check the claim settlement ratio of their insurer to ensure they are getting fair and prompt claim settlements. The IRDAI’s annual list of claim settlements provides a reliable source of information for policyholders to make informed decisions about their insurance policies.
Insurers to charge 18% GST on agents’ commission, Input Tax Credit issue
The Indian government’s decision to reduce the Goods and Services Tax (GST) on health insurance premiums from 18% to 0% has had an unintended consequence on the insurance industry. Insurers are now imposing an 18% GST on commissions paid to agents and distributors to offset losses from the withdrawal of input tax credit (ITC). This move has come as a major blow to insurance intermediaries across the country.
The GST cut means that insurers can no longer claim ITC on commissions, rewards, and other corporate expenses such as rent, technology, and manpower. As a result, insurers are passing on the GST cost to agents and distributors, which could squeeze smaller distributors and individual agents. For example, if the commission for a sale is Rs 100, the amount payable will reduce by 18% to Rs 84.74.
Industry experts warn that this new structure could make health insurance distribution less profitable or unviable for many agents, unless companies revise commission structures or offer alternative incentives. While customers may gain marginally from lower premiums, the ripple effects are being felt sharply across the industry. Insurers face higher operating costs, and distributors face lower earnings.
The problem stems from how the GST framework treats exemptions. For a company to claim input tax credit, there must be a GST component on its output. With the health insurance sector’s GST set to nil, insurers lose this offset mechanism, and expenses on rent, IT systems, advertising, outsourcing, and agent commissions will add up as unrecoverable costs.
Several insurance companies, including Aditya Birla Health Insurance, Care Health Insurance, Star Health Insurance, and ICICI Lombard General Insurance, have acknowledged the challenge and are passing on the GST cost to distributors. They have reiterated their commitment to passing on the entire GST benefit to customers, but noted that the exemption benefits customers while simultaneously increasing operational costs for insurers. The companies have stated that they will absorb the impact of GST on expenses, but will pass on the GST on commissions to distributors to maintain equilibrium and protect customer interests.
Bombay High Court’s stay brings GST relief to over a dozen insurers
The Bombay High Court has granted a temporary stay on a substantial demand and associated penalties by the Goods and Services Tax (GST) authorities, providing relief to over a dozen insurance companies. The insurance companies, including Aditya Birla Health Insurance, Oriental Insurance, and ICICI Lombard General Insurance, among others, had approached the court challenging the demand raised by the GST authorities, which totaled over Rs 10,000 crore. The court’s stay order brings immediate relief to the insurance companies, which had been facing significant uncertainty due to the GST demands.
The insurance companies had argued that the demand was in contravention of circulars issued by the Central Board of Indirect Taxes and Customs (CBEC) on October 11, 2024, and January 28, 2025, which were issued in pursuance of a decision taken by the GST Council. The companies’ counsel, Senior Advocates Arvind Datar and Rohan Shah, pointed out that in six cases, similar demands had been dropped by jurisdictional officers in Meerut, Delhi, and Pune, and two cases in Mumbai, and argued that the same approach should be adopted in the present case.
The court’s decision is seen as a significant relief for the insurance industry, which had been facing challenges due to the GST demands. The insurance regulator had changed the expense of management guidelines post the tax notices, giving relief to insurers. The GST Council had already recommended a clear position on co-insurance premium and ceding commission, which was subsequently implemented through CBIC circular clarifications. The court’s order reinforces that such circular-based guidance cannot be disregarded in assessment proceedings.
The matter will now be tested on its merits, but the interim protection itself is a meaningful safeguard for the insurance companies facing legacy exposes. The court will hear the matter further on February 18. The temporary stay on the GST demand is expected to provide a significant reprieve to the insurance companies, allowing them to continue their operations without the uncertainty of the substantial tax demand hanging over them.
Bombay High Court stays GST demands on co-insurance premiums.
The Bombay High Court has provided temporary relief to several insurance companies, including ICICI Lombard General Insurance, Aditya Birla Health Insurance, and Tata AIG General Insurance, by staying Goods and Services Tax (GST) demands on co-insurance premium and ceding commission. The court’s decision was based on the argument that the levy was contrary to circulars issued by the Central Board of Indirect Taxes and Customs (CBIC). The insurance companies had approached the court challenging orders passed by GST authorities in Palghar, Maharashtra, confirming the GST demands.
The petitioners, represented by senior advocates Arvind Datar and Rohan Shah, argued that the demands were in violation of CBIC circulars dated October 11, 2024, and January 28, 2025, which were issued pursuant to decisions made by the GST Council. They also pointed out that similar GST demands had been dropped by jurisdictional officers in other cases in Meerut, Delhi, Pune, and Mumbai, following the CBIC circulars. The court was shown an order from one such case to demonstrate the consistent departmental approach elsewhere.
The Directorate General of GST Intelligence had investigated over two dozen insurance companies for allegedly creating shell entities to pay excess commissions and misclassifying expenses to reduce GST liability. The Income Tax Department had also conducted parallel investigations into alleged tax evasion and violations of Insurance Regulatory and Development Authority of India rules. The GST probe focused on alleged fake input tax credit and misclassification of expenses, while the income tax investigation examined suspected tax evasion arising from commission payments in excess of regulatory limits.
The court’s decision has provided much-needed relief to the industry, according to Amit Maheshwari, managing partner at CA firm AKM Global. The court’s intervention highlights the importance of predictable tax administration and consistent field-level implementation. The ad-interim stay will remain in place until the next date of hearing, which is scheduled for after the respondents file their reply affidavits by February 12. The insurance companies will have to wait until then to know the final outcome of their petitions.
India’s Health Insurance Revolution: Insurers Now Prioritize Your Well-being with Preventive Care and Substantial Savings!
The Indian healthcare system is facing a significant challenge due to rising healthcare costs and the burden of out-of-pocket expenses, which account for over 60% of total healthcare spending. Traditional health insurance in India has primarily focused on hospitalization, leaving everyday medical needs uncovered. However, a strategic shift is underway, with insurers prioritizing preventive care and wellness. Mayank Bathwal, CEO of Aditya Birla Health Insurance, explains that this shift is crucial in addressing the core issue of healthcare costs.
The traditional model of health insurance in India has left a significant gap in coverage for regular doctor consultations, diagnostic tests, and medicine costs. These expenses place a heavy financial strain on Indian households. Expanding insurance to cover outpatient services and preventive check-ups can help manage health proactively, reducing avoidable hospital admissions and making healthcare expenses more predictable.
Digital innovation is key to increasing insurance penetration, with platforms like Bima Sugam streamlining policy purchase and servicing. Aditya Birla Health Insurance’s “HealthReturns” program incentivizes healthy lifestyles, rewarding policyholders for consistent healthy behavior. This approach transforms insurance from a financial product into an active partner in well-being, fostering customer loyalty.
A comprehensive health ecosystem requires collaboration between insurers, providers, and government bodies. Digital infrastructure like ABHA and NHCX fosters transparency and streamlines claims. Aditya Birla Health Insurance aims to transition from a reactive, hospital-centric model to a proactive, holistic health ecosystem. This includes managing chronic conditions with continuous monitoring and digital tools for customer health tracking.
The impact of this strategic shift could be significant, leading to a healthier population, reduced long-term healthcare costs, and increased insurance penetration in India. It may also spur innovation among competitors and influence regulatory frameworks. The shift towards preventive care and wellness is a crucial step in addressing the challenges faced by the Indian healthcare system, and Aditya Birla Health Insurance is at the forefront of this change.
The company’s vision is to create a proactive health ecosystem that manages customer health outcomes and aligns them with insurer sustainability goals. This approach has the potential to transform the healthcare landscape in India, making healthcare more accessible, affordable, and effective. With the use of digital tools, AI-powered technologies, and collaborative efforts between stakeholders, Aditya Birla Health Insurance is poised to make a significant impact in the Indian healthcare industry.
Aviva consolidates charitable programmes under unified foundation
The charitable sector in the UK is facing significant financial challenges, with many organizations struggling to stay afloat. A recent report by Aviva found that over half of voluntary, community, and social enterprise organizations describe themselves as stable but concerned about future pressures. This suggests that while they are currently managing to operate, they are worried about their ability to continue doing so in the face of mounting financial pressures.
Furthermore, a third of organizations reported being vulnerable or struggling, indicating a more dire situation. This is a concerning trend, as these organizations play a vital role in providing essential services and support to communities across the UK. The financial pressures facing the charitable sector are likely to have a ripple effect, impacting not only the organizations themselves but also the people and communities they serve.
The causes of these financial pressures are multifaceted. Some of the key factors contributing to the challenges faced by charitable organizations include reduced funding, increased demand for services, and rising costs. Many organizations rely on donations and grants to operate, but these sources of funding are often unpredictable and subject to change. At the same time, the demand for services provided by charitable organizations is increasing, driven by factors such as poverty, inequality, and social injustice.
In response to these challenges, it is essential that charitable organizations, funders, and policymakers work together to find solutions. This may involve exploring new funding models, building partnerships and collaborations, and advocating for policy changes that support the sector. By taking a proactive and collaborative approach, it may be possible to mitigate the financial pressures facing the charitable sector and ensure that these vital organizations can continue to provide essential services to those in need.
Overall, the charitable sector in the UK is facing significant financial challenges, with many organizations struggling to stay afloat. It is essential that we take action to address these challenges and support the sector, recognizing the critical role that charitable organizations play in building stronger, more resilient communities. By working together, we can help to ensure that these organizations can continue to thrive and provide vital services to those who need them most.
Trisha Gibbons is one of three new appointments at Aviva Ireland.
Aviva Life & Pensions DAC has appointed Trisha Gibbons as Director of Corporate Development and Assurance, a newly created role that will see her lead the company’s governance and assurance function and join its executive committee. Gibbons brings over 25 years of experience in the insurance and financial services sectors, having spent nearly two decades at PwC Ireland specializing in insurance and strategic advisory. Her collaborative approach has been instrumental in driving business growth and building robust governance foundations.
Gibbons will be responsible for strengthening risk and control frameworks and supporting the sustainable growth of the business. Her appointment reflects Aviva’s commitment to strengthening its governance foundation, enabling the company to deliver on its strategic priorities and provide excellent outcomes for its customers. Aviva’s CEO, Barry Cudmore, praised Gibbons’ expertise and experience, stating that her appointment will help the company achieve its goals.
In addition to Gibbons’ appointment, Aviva Insurance Ireland DAC has also made two other key appointments. Sharon Slack has been appointed as Head of Trading in Commercial Lines, where she will lead the firm’s commercial lines trading for all areas except specialty and financial lines. Slack has over 20 years of experience in the general insurance sector and has held senior roles at organizations including Integrity Underwriting and Contessa Ltd.
John Bissett has also been appointed to Aviva’s board, bringing with him a wealth of experience in the Irish insurance industry. Bissett has held senior positions at Coyle Hamilton, Willis, and Glennons, and has served on the boards of several companies, including Brokers Ireland and Arachas Corporate Brokers Limited. He is widely recognized for his expertise in managing large broker businesses and working with many of Ireland’s largest businesses.
Aviva’s Chair, Sharon O’Brien, welcomed Bissett to the board, stating that his experience and insight will be a valuable contribution to the organization. These appointments demonstrate Aviva’s commitment to strengthening its governance and leadership team, and position the company for future growth and success. With these new appointments, Aviva is well-placed to deliver on its strategic priorities and provide excellent outcomes for its customers.
Aviva has appointed a new member to the board of its master trust.
Several appointments have been made in the financial and pension industry. Aviva has announced three new appointments to the Aviva Master Trust board, including Rita Butler-Jones, Fiona Matthews, and Rekha Owen. Aviva Investors has also appointed Anna Chong and Michalis Ditsas to its global fixed income team.
Gillian Taberner has been appointed as the new director for the £11.1bn South Yorkshire Pensions Authority (SYPA) pension fund. Tikehau Capital has added to its compliance team with the appointment of Alexandre Baladès and Andrew Craven. Goldman Sachs Asset Management has announced the appointment of Carolyn Schuster-Woldan as a managing director in its UK fiduciary management/OCIO team.
Partners Group has appointed Tarak Mehta as partner in the firm’s private equity business and co-head of its goods and products vertical. Nedgroup Investments has appointed Denis Skeate to its client team, following a string of high-profile hires. Standard Life has promoted Claire Altman to the newly established position of business development and origination director.
Neuberger Berman has appointed Mohammad Alderbass as managing director, with a role that includes institutional client coverage and MENA equities portfolio management. The CFA Institute has announced its board of governors, with Marshall Bailey re-elected as chair and Tricia Rothschild elected as vice chair.
Other appointments include Marc Novara, Sasha Cisar, and Robert Gütter at NEST Sammelstiftung, Roger Pim at NTR, Mario Bertschi at Publica, Doris Santillana at RBC BlueBay Asset Management, and Susanne Ballauff and Gregor Asshoff at Faros. These appointments reflect the ongoing evolution and growth of the financial and pension industry, with a focus on expanding global presence, strengthening compliance, and developing new business strategies.
The appointments also highlight the importance of experienced professionals in key roles, with many of the new appointees bringing significant industry expertise and a strong track record of success. As the industry continues to navigate complex challenges and opportunities, these appointments are likely to play a key role in shaping the future of the financial and pension sector.
Overall, the appointments demonstrate a commitment to building strong teams and leveraging expertise to drive growth, innovation, and success in the industry. With a focus on developing new business strategies, expanding global presence, and strengthening compliance, these appointments are likely to have a positive impact on the financial and pension sector in the coming years.
Aviva India has launched a Preventive Care Program aimed at supporting rural communities in Uttarakhand, as reported by the Garhwal Post.
Aviva India, a leading insurance company, has launched a Preventive Care Program to support rural communities in Uttarakhand. The program aims to provide healthcare services and promote health awareness among the rural population, particularly in the Garhwal region. The initiative is part of Aviva India’s corporate social responsibility (CSR) efforts to make a positive impact on the community.
The Preventive Care Program will focus on providing free health check-ups, medical consultations, and health education to the rural population. Aviva India has partnered with local healthcare providers to offer these services, which will be delivered through mobile health vans and health camps. The program will also provide free medicines and diagnostic tests to those in need.
The program will cater to the healthcare needs of rural communities in the Garhwal region, which faces challenges such as limited access to healthcare facilities, lack of awareness about health and wellness, and a high incidence of diseases such as diabetes, hypertension, and respiratory problems. Aviva India’s Preventive Care Program aims to address these challenges by providing accessible and affordable healthcare services to the rural population.
The program will also focus on promoting health awareness and education among the rural population, particularly among women and children. Aviva India will organize health awareness camps, workshops, and training sessions to educate people about healthy practices, disease prevention, and management. The program will also promote the importance of regular health check-ups, vaccination, and screening for diseases.
Aviva India’s Preventive Care Program is a significant initiative that demonstrates the company’s commitment to giving back to the community. By providing healthcare services and promoting health awareness, Aviva India aims to make a positive impact on the lives of rural communities in Uttarakhand. The program is expected to benefit thousands of people in the region and contribute to the overall well-being of the community.
In conclusion, Aviva India’s Preventive Care Program is a commendable initiative that aims to support rural communities in Uttarakhand. The program’s focus on providing healthcare services, promoting health awareness, and education will go a long way in improving the health and well-being of the rural population. Aviva India’s commitment to CSR is evident in this initiative, and the company’s efforts are expected to make a significant difference in the lives of people in the Garhwal region.
Aviva Life Insurance has been awarded Product of the Year 2025 in two categories: Retirement Income and Unit Linked Insurance Plans (ULIP).
Aviva Life Insurance, a leading private life insurance company in India, has been awarded the prestigious Product of the Year 2025 title in two key categories: Life Insurance – Retirement Income and Life Insurance – ULIP. The recognition was based on a nationwide consumer survey conducted by NielsenIQ, as part of the 17th edition of Product of the Year in India. The winning products, Aviva Signature Increasing Income Plan and Aviva Signature Investment Plan, were voted by consumers as the most innovative in their respective categories.
The Aviva Signature Increasing Income Plan is a non-linked, non-participating savings life insurance plan that provides customers with guaranteed annual income that increases by 15% on every 3rd anniversary of the payout period, along with life cover and flexible payout options. The plan is designed for those planning long-term financial stability post-retirement and offers the option to receive income for up to 40 years. On the other hand, the Aviva Signature Investment Plan is a Unit Linked Insurance Plan (ULIP) that offers long-term investment growth with life insurance coverage, zero premium allocation charges, return of mortality, and access to 8 fund options with unlimited free switches.
The recognition is a testament to Aviva’s commitment to customer-first innovation, financial foresight, and product excellence. Asit Rath, CEO and MD of Aviva India, expressed his gratitude to customers for their trust and appreciation for the company’s approach to customer-centric product design. Raj Arora, CEO of Product of the Year India, commended Aviva’s commitment to customer-first innovation and product excellence, while Ajai Kumar Tripathi, Chief and Appointed Actuary of Aviva India, highlighted the company’s focus on purposeful product innovation that delivers long-term value, simplicity, and security.
This dual recognition strengthens Aviva’s position as a customer-focused insurer committed to building simple, transparent, and future-ready financial solutions that align with the evolving needs of Indian families. With a strong focus on customer-centric product design, simplicity, and relevance to today’s financial needs, Aviva Life Insurance continues to be a leader in the Indian life insurance market. The company’s commitment to meeting customer expectations and providing innovative products has earned it the trust and loyalty of its customers, and this recognition is a powerful validation of its approach.
Tata Consultancy Services (TCS) has expanded its partnership with Aviva in the UK.
Tata Consultancy Services (TCS) has expanded its partnership with Aviva, a leading insurance, wealth, and retirement provider in the UK. As part of the agreement, TCS’ subsidiary, Diligenta, will manage an additional 1.1 million Aviva policies in the UK, bringing the total number of policies managed to 6.5 million. The expanded partnership aims to provide transformed services, experiences, and outcomes for Aviva’s customers, leveraging TCS’ expertise in digital transformation and customer-centric approach.
The policy administration services will be managed by Diligenta UK on behalf of Aviva, enabling a customer-centric approach to digitization at an enterprise level. The partnership will also introduce self-service capabilities for customers, digitally powered service delivery centers, and a simplified technology landscape. This is in line with the new consumer duty principles, which aim to ensure positive outcomes for customers.
TCS has a 50-year presence in the UK and works with over 200 of the country’s top brands. The company has recently committed to creating 5,000 new jobs across the UK in the next three years. The expanded partnership with Aviva is a significant milestone for TCS, demonstrating its ability to deliver large-scale digital transformation projects and its commitment to the UK market.
The financial details of the contract were not disclosed. However, the partnership is expected to further strengthen TCS’ position in the UK market and reinforce its reputation as a leading provider of IT services, consulting, and business solutions. The expansion of the partnership also underscores the trust and confidence that Aviva has in TCS’ capabilities, having worked together for many years to deliver transformed services and experiences for Aviva’s customers. Overall, the partnership is expected to drive growth, innovation, and customer satisfaction for both TCS and Aviva.
TCS Strengthens Partnership with Aviva UK to Enhance Life and Pensions Customer Experience – FF News | Fintech Finance
Tata Consultancy Services (TCS) has strengthened its partnership with Aviva UK, a leading insurance company, to enhance the life and pensions customer experience. The partnership aims to leverage TCS’ technology expertise and Aviva’s industry knowledge to create a more seamless and personalized experience for Aviva’s customers.
As part of the partnership, TCS will provide Aviva with its proprietary technology platform, which will enable the company to streamline its operations, improve efficiency, and reduce costs. The platform will also enable Aviva to offer more customized and flexible products to its customers, tailored to their individual needs and preferences.
The partnership will also focus on enhancing the digital capabilities of Aviva, enabling the company to provide its customers with a more intuitive and user-friendly experience. This will include the development of new digital channels and the enhancement of existing ones, such as online portals and mobile apps.
TCS will also provide Aviva with its expertise in data analytics, enabling the company to gain a deeper understanding of its customers’ behavior and preferences. This will enable Aviva to make more informed decisions about its products and services, and to tailor its marketing efforts to specific customer segments.
The partnership is a significant milestone in the long-standing relationship between TCS and Aviva. The two companies have been working together for several years, and the new partnership is expected to take their collaboration to the next level.
The enhanced partnership is expected to have a positive impact on Aviva’s customers, who will benefit from a more personalized and seamless experience. The partnership will also enable Aviva to stay ahead of the competition, by leveraging the latest technology and trends to drive innovation and growth.
Overall, the strengthened partnership between TCS and Aviva UK is a significant development in the insurance industry, and is expected to have a major impact on the customer experience. With TCS’ technology expertise and Aviva’s industry knowledge, the partnership is poised to drive innovation and growth, and to set a new standard for customer experience in the industry.
The partnership between TCS and Aviva UK is a clear example of how technology and industry expertise can come together to create a more seamless and personalized experience for customers. As the insurance industry continues to evolve, it is likely that we will see more partnerships like this in the future, as companies look to leverage technology to drive innovation and growth.
TCS and Aviva UK’s partnership is expected to be a long-term collaboration, with both companies committed to working together to drive innovation and growth. The partnership is a significant development in the insurance industry, and is expected to have a major impact on the customer experience. With TCS’ technology expertise and Aviva’s industry knowledge, the partnership is poised to set a new standard for customer experience in the industry.
Tata Consultancy Services (TCS) has expanded its partnership with UK-based investment firm Aviva, taking on the management of an additional 1.1 million policies.
Tata Consultancy Services (TCS) has strengthened its partnership with UK-based investment firm Aviva to manage an additional 1.1 million policies. This expansion is part of a long-standing relationship between the two companies, with TCS already handling a significant portion of Aviva’s policy administration.
Under the terms of the agreement, TCS will provide end-to-end policy administration services for Aviva’s UK and Ireland business, including underwriting, claims processing, and customer service. The deal is expected to enhance Aviva’s operational efficiency, reduce costs, and improve customer experience.
The partnership will leverage TCS’ expertise in digital transformation, data analytics, and cloud computing to drive innovation and growth for Aviva. TCS will also invest in Aviva’s digital transformation journey, enabling the company to respond quickly to changing customer needs and market conditions.
The expanded partnership is a significant milestone in the relationship between TCS and Aviva, which began in 2007. Over the years, TCS has worked closely with Aviva to transform its business operations, implementing new technologies and processes to improve efficiency and customer satisfaction.
The deal is also a testament to TCS’ capabilities in the insurance sector, where it has a strong track record of delivering large-scale transformation programs for clients globally. TCS’ insurance expertise, combined with its digital capabilities, makes it an attractive partner for insurance companies looking to modernize their operations and improve customer engagement.
The partnership is expected to create new job opportunities in the UK and Ireland, as TCS expands its operations to support Aviva’s growing business. TCS has a significant presence in the UK, with over 18,000 employees across the country, and has been investing in local talent and infrastructure to support its growth plans.
In a statement, Aviva’s CEO, Amanda Blanc, said, “Our partnership with TCS has been instrumental in helping us to transform our business and improve our customer experience. We look forward to continuing our collaboration and leveraging TCS’ expertise to drive further innovation and growth.”
The expanded partnership between TCS and Aviva demonstrates the growing demand for digital transformation services in the insurance sector, as companies seek to modernize their operations and respond to changing customer needs. With its strong track record in the sector, TCS is well-positioned to support insurance companies on their digital transformation journeys.
Tata Consultancy has expanded its partnership with Aviva.
Tata Consultancy Services (TCS) has announced an expansion of its partnership with Aviva UK, a leading insurance, wealth, and retirement provider in the UK. The partnership will see TCS’ subsidiary, Diligenta UK, manage over 6.5 million policies on behalf of Aviva, including an additional portfolio of life insurance business. This expansion is a testament to the long-standing trust and commitment between TCS and Aviva, with a focus on delivering a customer-centric approach to digitization.
The partnership aims to provide a transformed experience for Aviva’s customers, with services including self-service capabilities, digitally powered service delivery centers, and a simplified technology landscape. TCS will leverage its BaNCS platform to improve service quality and enhance the experience for all stakeholders, including policyholders, advisers, and operational staff.
The BaNCS platform supports conversational interfaces, agile product launch, and a rich set of domain APIs, enabling ecosystem play and interoperability across channels and business lines. The platform also provides advanced digital portals with in-built first-point resolution, straight-through processing, and risk control features, allowing carriers to provide enhanced self-service, contextualized communications, and experiences for policyholders and members.
The expansion of the partnership is part of TCS’ commitment to being a trusted innovation partner for leading businesses in the UK. With a 50-year presence in the UK, TCS works with over 200 of the nation’s top brands and has committed to creating 5,000 new jobs across the UK in the next three years. The organization holds a leadership position in software and IT services and has been ranked the number one IT service provider for customer satisfaction in the UK.
As part of this partnership, TCS will create a new Centre of Excellence, which will generate over 200 roles in data analysis, software development, and quality assurance. This investment in the UK is a significant milestone for TCS, demonstrating its commitment to the region and its desire to drive innovation and growth. Overall, the partnership between TCS and Aviva is a significant development in the UK’s insurance and financial services sector, with a focus on delivering exceptional customer experiences through digitization and innovation.
Aviva tops the 2025 UK Commercial Insurance Broker Survey as the market leader.
Aviva has received high praise from brokers in the 2025 UK Commercial Insurance Broker Survey conducted by GlobalData. The survey found that Aviva led the market in 10 out of 12 categories, including underwriting flexibility, digital capabilities, and AI integration. These elements are crucial in the rapidly changing insurance landscape, and Aviva’s performance reinforces its position as a preferred partner for brokers. The survey also highlighted the importance of affordability, with 28.4% of brokers citing price and premiums as the most critical factor when selecting an insurer. This is an increase from 26% in 2024, reflecting the ongoing economic pressures of inflation, rising interest rates, and increasing premium costs.
Aviva excelled in underwriting flexibility, with 24.8% of brokers choosing the insurer as the best in class. This is a significant increase from 19.6% in 2024, demonstrating the growing importance of flexibility in addressing complex client demands. The survey also found that Aviva’s digital capabilities, including its extranet sites and e-trading capabilities, were rated as top-tier by over half of the brokers surveyed. This solidifies Aviva’s strong position in online services and highlights its commitment to innovation and customer satisfaction.
The survey’s findings emphasize the critical role of adaptability and technological advancement in the insurance sector. Brokers are increasingly seeking insurers that offer tailored solutions, competitive pricing, and strong digital capabilities. Aviva’s substantial investments in digital transformation have positioned the company for continued leadership in the market. The survey’s results demonstrate that Aviva is well-equipped to meet the evolving needs of brokers and customers, and its commitment to innovation and customer satisfaction is likely to maintain its market leadership.
Overall, the 2025 UK Commercial Insurance Broker Survey highlights Aviva’s strengths in underwriting flexibility, digital capabilities, and AI integration. The company’s performance reinforces its position as a preferred partner for brokers and demonstrates its ability to adapt to the changing insurance landscape. As the industry continues to evolve, Aviva’s commitment to innovation and customer satisfaction is likely to drive its continued success.