Aviva, a leading insurance provider, has partnered with Tesco Insurance & Money Services to offer life insurance to Tesco shoppers and Clubcard members. This partnership will provide customers with access to affordable life cover, starting from £5 a month, while also benefiting from Tesco’s customer rewards. The life insurance proposition will be marketed by Tesco through various channels, including online, social media, and in-store promotions. Customers will be able to take out cover via a digital quote and apply service, making it easy and convenient to purchase.
The partnership aims to meet the needs of families across the UK, providing them with high-quality cover and peace of mind. Ban Mahsoub, partnerships director at Tesco Insurance and Money Services, expressed his delight in working with Aviva, citing the combination of Tesco’s trusted brand and Aviva’s expertise as a key factor in bringing high-quality cover to customers.
In addition to life insurance, customers who take out the plan will also have access to other services from Aviva, designed to support their health and wellbeing. Daren Boys, protection distribution director at Aviva, highlighted the partnership’s potential to create wider market awareness and greater access to insurance, helping more families feel financially resilient.
The partnership is part of Aviva’s strategy to grow its distribution footprint and expand its reach through intermediary, direct, and partnership channels. By teaming up with Tesco, Aviva aims to increase customer growth and provide more people with access to its insurance products. The partnership is a significant development in the insurance market, and it will be interesting to see how it evolves in the coming months. With its focus on customer convenience, affordability, and wellbeing, the Aviva-Tesco partnership is well-positioned to make a positive impact on the lives of many families across the UK.