Prudential Financial’s asset management business in India, PGIM India Asset Management, has received acquisition proposals from at least two domestic firms, according to sources cited by Bloomberg. Groww Asset Management, backed by State Street Investment Management, and Edelweiss Asset Management have each submitted bids for the company. Discussions are still ongoing, and no agreement has been reached. PGIM India has been struggling to achieve growth, reporting losses and limited expansion since its acquisition from Deutsche Bank almost ten years ago.
The company currently manages assets valued at approximately Rs 266 billion ($3 billion), but its growth has been hindered in recent times. Earlier this month, it was reported that PGIM is considering the divestment of its Indian unit, with EY appointed to advise on the possible sale. The Indian arm of PGIM has reported significant after-tax losses, amounting to more than Rs 235 million ($2.6 million) in the financial year ended March 2025.
The interest in PGIM India Asset Management is part of a broader trend of international asset management firms increasing their presence in India. State Street Investment Management recently acquired a minority stake in Groww Asset Management, while Westbridge Capital took a stake in Edelweiss Asset Management in August. Sanlam Emerging Markets (Mauritius) also bought into Shriram AMC in May.
PGIM operates across various asset classes, including fixed income, equity, alternatives, and property. The company’s potential sale is seen as an opportunity for domestic firms to expand their presence in the Indian market. However, neither PGIM nor the potential buyers, Groww AMC and Edelweiss AMC, have commented on the matter. The deal, if it goes through, will mark a significant development in the Indian asset management industry, which has been attracting interest from global players in recent times. As the discussions are still ongoing, it remains to be seen which firm will ultimately acquire PGIM India Asset Management.