The Zurich-based agency Lauschsicht has produced an employer branding film for the vacation airline Edelweiss, offering a unique glimpse into the cockpit and what makes the company an attractive employer for pilots. The film, titled “More than just flying,” combines elements of reportage and image film to provide an authentic and informative look at the airline’s culture and work environment.
To create the film, Lauschsicht accompanied the Edelweiss crew on several rotations, capturing the daily life of pilots and showcasing what sets the airline apart. The film highlights the airline’s varied destinations, mixed-fleet flying concept, and familiar working environment, which allows pilots to fly different types of aircraft on short and long-haul routes. The goal of the film is to convince potential candidates that Edelweiss is a great place to work, with a strong focus on authenticity and transparency.
Lauschsicht’s approach to creating the film was to become a part of the crew for a period of time, gaining the trust of the pilots and allowing them to capture genuine and natural footage. This approach enables candidates to form their own impression of the airline and its culture. The film is not just a recruitment tool, but also a way for Edelweiss to showcase its unique culture and work environment, which is built on a foundation of trust, sensitivity, and humanity.
The film production team at Lauschsicht, led by Kevin Blanc, worked closely with Edelweiss’ talent management team, including Tina Schudel, Marc Aepli, and Nina Wach, to create a film that accurately reflects the airline’s values and culture. The result is a film that provides a realistic and engaging look at life as a pilot at Edelweiss, and helps potential candidates determine whether the airline is the right fit for them. Overall, the film is a successful example of employer branding, showcasing the benefits of working for Edelweiss and highlighting the airline’s commitment to its employees and customers.