Edelweiss, a premium wheat beer brand, has launched a new limited-edition flavor, Edelweiss Lemon Honey, exclusively in Peninsular Malaysia. This refreshing beer combines the smoothness of wheat beer with zesty lemon and gentle honey notes, creating a naturally crisp taste. The new flavor is available in 320ml cans and is perfect for sharing with friends or enjoying with a partner.
According to Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, the new flavor is inspired by nature and brings together the sweetness of honey and the tanginess of lemon to create a smooth and balanced taste. The launch of Edelweiss Lemon Honey is part of the brand’s effort to explore new flavors and provide consumers with a unique drinking experience.
To celebrate the launch, Edelweiss is running a promotion where shoppers who purchase any Edelweiss product between November 1 and December 31, 2025, can win an all-expenses-paid trip for two to Club Med Phuket worth RM8,000 or Touch ‘n Go eWallet credits worth RM30. The promotion is subject to terms and conditions.
Edelweiss Lemon Honey is available at major supermarkets, hypermarkets, and convenience stores, as well as online through HEINEKEN Malaysia’s official stores on Shopee and Lazada. Consumers can also find more information about the new flavor and ongoing promotions on the Edelweiss Instagram page, @edelweissbeer.my.
It’s worth noting that Edelweiss and its related promotions are strictly for non-Muslims aged 21 and above only. The brand advocates responsible consumption and urges consumers not to drink and drive. With the launch of Edelweiss Lemon Honey, the brand is offering consumers a new way to unwind and enjoy a refreshing beer with a unique flavor profile.