Edelweiss Asset Management Limited, one of India’s fastest-growing asset management companies, has launched a new brand identity called “altiva SIF” for its Specialized Investment Funds (SIFs) business. This move reinforces the company’s commitment to innovation and unique product offerings. The altiva SIF will provide differentiated investment solutions across equity, hybrid, and fixed income categories, catering to the evolving needs of investors.
According to Radhika Gupta, MD & CEO of Edelweiss Mutual Fund, the launch of altiva SIF marks the company’s early entry into the promising and fast-evolving SIFs space. She believes that SIFs represent the next evolution in investment solutions, offering a powerful bridge between traditional mutual funds and Portfolio Management Services (PMS)/Alternative Investment Funds (AIFs). SIFs have the potential to redefine how portfolios are constructed and managed, and Edelweiss is excited to leverage its deep, differentiated capabilities to shape this emerging category.
The name “altiva” is inspired by the word “altitude,” embodying the resolve to rise above, the vision to see beyond, and the discipline to move with intent. It represents the pinnacle of investment and is inspired by the spirit of Edelweiss, a rare alpine flower known for thriving in challenging environments. The altiva SIF will be backed by a seasoned team of investment experts with expertise in fundamental, factor-based, and fixed income investments.
The launch of altiva SIF is a strategic move by Edelweiss to cater to the growing sophistication of investor expectations. As investors become more discerning, they require innovative and agile investment solutions that can help them navigate complex markets. Edelweiss is well-positioned to capitalize on this trend, with its strong track record of innovation and customer-centric approach. With the launch of altiva SIF, Edelweiss is poised to make a significant impact in the SIFs space and provide investors with unique and differentiated investment opportunities.