Parle Agro’s leading beverage brands, Frooti, Appy Fizz, and Smoodh, are showcased in vibrant Out-of-Home campaigns to engage consumers during the summer, enhancing brand visibility nationwide.
Each brand’s unique campaign theme targets specific audiences. Frooti’s ‘WOW Frooti’ campaign, launched in 74 cities with Alia Bhatt, captures fun and wow factor. Smoodh’s ‘Oh So Smoodh’ campaign with Varun Dhawan in 90 towns emphasizes smoothness. Appy Fizz’s ‘Get Fizz’…
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Parle Agro launches summer OOH campaigns for Frooti, Smoodh & Appy Fizz
The campaigns aim to maximise brand impact, reach and consideration across all corners of the country. As summer heats, Parle Agro, a beverage giant, has rolled out its Out-of-Home (OOH) campaigns for its popular brands – Frooti, Appy Fizz and Smoodh. Designed to grab attention during the scorching summer months, the campaigns aim to maximise brand impact, reach and consideration across all corners of the country. Each brand’s campaign has its own unique theme, tailored to its specific…
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Parle Agro unveils summer OOH campaign for Appy Fizz, Frooti, and Smoodh
Parle Agro has set out to captivate consumers with vibrant Out-of-Home (OOH) campaigns for its brands – Frooti, Appy Fizz and Smoodh. Designed to grab attention during the scorching summer months, the campaigns aim to maximize brand impact, reach and consideration across all corners of the country.
Each brand’s campaign has its own unique theme, tailored to its specific target audience. The Frooti campaign, under the theme ‘WOW Frooti’, has been launched in 74 cities. Featuring…
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Source: https://mediabrief.com/parle-agro-unveils-ooh-campaigns-for-frooti-appy-fizz-and-smoodh/
Parle’s ‘Mini Frooti’ aims to quench thirst for affordability in the low-income strata
Ankit Kapoor, head of marketing & international business at Parle Agro, is of the opinion that there is still a big market for such price points, especially in the low-income strata of the Indian populace. The brand has chosen to bank on volume to generate growth, as opposed to hiked prices to amplify value.He says, “Rs 5 continues to be a key price point within the impulse category in the below one lakh population strata towns, particularly amongst the teens and kids. Not to forget that…
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Alia Bhatt kickstarts the summer by sipping Parle Agro’s Frooti and indulging in ‘Too Much Fun’
The campaign has been rolled out across various platforms, spanning TV, OTT, digital and outdoor. The TVCs have been launched with the start of the IPL. The brand intends to leverage the extensive reach and visibility generated by major events through this strategy.Commenting on the campaign, Ankit Kapoor, head of marketing and head of international business, Parle Agro said, “Frooti has always been an iconic brand that has added billions of moments of Fun amongst consumers across ages….
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Parle Products doubles down on its ‘Branded House’ positioning again on the IPL after seven years
Made up of five 20-second spots (videos below), this Naam toh Suna Hoga campaign dropped on the IPL’s streamer and broadcaster JioCinema and Star Sports respectively, seven years after Parle Products first doubled down on its Branded House positioning during the 2017 IPL.There was another campaign that year which spilled into 2018, it focused on fighting counterfeit products, and on the rebranding of a few Parle Products brands. (below)“A lot has happened in the last seven years. The way…
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Parle Agro launches summer campaign for Smoodh, featuring Varun Dhawan
It aims to capture the playful spirit of indulgence and goodness in every sip.Parle Agro has launched its latest summer campaign for its dairy brand, Smoodh. Featuring, Varun Dhawan, the brand brings a wave of new offerings to the summer season. The TVC, encapsules the smoothness and sensory appeal of this beverage.Conceptualised by &Walsh, the brand film seeks to reaffirm Smoodh’s status as the smoothest flavoured milk brand on the market. Its taste sets it apart as truly ‘dairy…
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Parle doubles down on its ‘House of Brands’ tag in new campaign
If one were to conduct a dipstick poll about CMO challenges, a recurring theme is likely to emerge: the struggle with consumer data. CMOs across industries are consistently grappling with the complexities of data utilisation in their decision-making processes. In fact, if you were to take a quick survey among them, you’d discover that a significant portion of them identify data-related issues as one of their primary challenges.
Rewind life…
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Parle Agro Unveils SMOODH’s Fun and Wholesome New Summer Ad Campaign
Parle Agro Unveils SMOODH’s Fun and Wholesome New Summer Ad Campaign
Parle Agro has recently unveiled its latest summer campaign for its disruptive dairy brand, Smoodh. Headlined by Bollywood actor Varun Dhawan, the campaign introduces a plethora of new offerings aimed at refreshing consumers during the scorching summer months. The centerpiece of the campaign is…
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Exclusive: Mayank Shah of Parle Products: CTV good to target affluent consumers; but cost-efficiency depends on product, audience
In an exclusive interaction with MediaBrief, Mayank Shah, Vice President at Parle Products, discusses the advertising landscape for brands during events like the IPL, comparing the efficiencies of CTV platforms versus traditional TV. He sheds light on budget allocations, marketing strategies, impact, the growth of digital, target audience considerations, and advertising campaigns.
Shah also offers insights into the cost considerations of CTV and the multiple choices and challenges faced…
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Source: https://mediabrief.com/exclusive-parle-products-mayank-shah-on-ctv/