The campaign has been rolled out across various platforms, spanning TV, OTT, digital and outdoor. The TVCs have been launched with the start of the IPL. The brand intends to leverage the extensive reach and visibility generated by major events through this strategy.Commenting on the campaign, Ankit Kapoor, head of marketing and head of international business, Parle Agro said, “Frooti has always been an iconic brand that has added billions of moments of Fun amongst consumers across ages….
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Category: Parle
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Parle Products doubles down on its ‘Branded House’ positioning again on the IPL after seven years
Made up of five 20-second spots (videos below), this Naam toh Suna Hoga campaign dropped on the IPL’s streamer and broadcaster JioCinema and Star Sports respectively, seven years after Parle Products first doubled down on its Branded House positioning during the 2017 IPL.There was another campaign that year which spilled into 2018, it focused on fighting counterfeit products, and on the rebranding of a few Parle Products brands. (below)“A lot has happened in the last seven years. The way…
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Parle Agro launches summer campaign for Smoodh, featuring Varun Dhawan
It aims to capture the playful spirit of indulgence and goodness in every sip.Parle Agro has launched its latest summer campaign for its dairy brand, Smoodh. Featuring, Varun Dhawan, the brand brings a wave of new offerings to the summer season. The TVC, encapsules the smoothness and sensory appeal of this beverage.Conceptualised by &Walsh, the brand film seeks to reaffirm Smoodh’s status as the smoothest flavoured milk brand on the market. Its taste sets it apart as truly ‘dairy…
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Parle doubles down on its ‘House of Brands’ tag in new campaign
If one were to conduct a dipstick poll about CMO challenges, a recurring theme is likely to emerge: the struggle with consumer data. CMOs across industries are consistently grappling with the complexities of data utilisation in their decision-making processes. In fact, if you were to take a quick survey among them, you’d discover that a significant portion of them identify data-related issues as one of their primary challenges.
Rewind life…
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Parle Agro Unveils SMOODH’s Fun and Wholesome New Summer Ad Campaign
Parle Agro Unveils SMOODH’s Fun and Wholesome New Summer Ad Campaign
Parle Agro has recently unveiled its latest summer campaign for its disruptive dairy brand, Smoodh. Headlined by Bollywood actor Varun Dhawan, the campaign introduces a plethora of new offerings aimed at refreshing consumers during the scorching summer months. The centerpiece of the campaign is…
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Exclusive: Mayank Shah of Parle Products: CTV good to target affluent consumers; but cost-efficiency depends on product, audience
In an exclusive interaction with MediaBrief, Mayank Shah, Vice President at Parle Products, discusses the advertising landscape for brands during events like the IPL, comparing the efficiencies of CTV platforms versus traditional TV. He sheds light on budget allocations, marketing strategies, impact, the growth of digital, target audience considerations, and advertising campaigns.
Shah also offers insights into the cost considerations of CTV and the multiple choices and challenges faced…
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Source: https://mediabrief.com/exclusive-parle-products-mayank-shah-on-ctv/
Fundamental creates new campaign for Parle Products – ‘Naam Toh Suna Hi Hoga’
Parle Products, a renowned name in India, has a rich history that extends worldwide. Their latest ad campaign aims to highlight the extensive reach and popularity of the company’s products. Conceptualized by FUNDAMENTAL and directed by Sukriti Tyagi of Klture Studios, the campaign comprises five short commercials.
These commercials emphasize Parle Products’ core values, spanning trust, love, innovation, taste, and global presence. The message conveyed is straightforward: when it comes…
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Source: https://mediabrief.com/fundamental-new-campaign-for-parle-products/
Parle Products & Fundamental come together for a Sawaal-Jawaab session
Parle Products is a household name in India and has been, for as long as any one of us can remember. But what most of us can’t possibly know or remember is exactly how deep and wide the company’s roots have spread across the length and breadth of not just our country, but the entire world. Their latest ad campaign aims to tell people just that.
Trusted? Check. Loved? Check. Legendary? Check. Innovative? Check. Contemporary? Check. Tasty? Check. Local? Check….
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Parle Agro amps up the crisp taste of Appy Fizz with Kriti Sanon, ET BrandEquity
Kriti Sanon x Appy FizzParle Agro has amped up its sparkling beverage, Appy Fizz with the launch of a 360-degree multimedia campaign. The latest ad offers a visually stunning experience, featuring brand ambassador, Kriti Sanon.The campaign highlights Gen-Z’s desire for an elevated experience in every moment, triggered by the pop of an Appy Fizz, the company stated in a press release. The ad film revolves around the idea of elevating any moment into an…
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Parle Agro fizzing up this summer with new campaign from Appy Fizz
Parle Agro amps up its iconic sparkling beverage, Appy Fizz with the launch of a high-energy 360-degree multimedia campaign. The latest ad offers a visually stunning experience, featuring brand ambassador, Kriti Sanon. The campaign highlights Gen-Z’s desire for an elevated experience in every moment, triggered by the pop of an Appy Fizz.
#YOUTUBE_=V–rpP3qR9M#
The ad film revolves around the idea of elevating any moment into an extraordinary one, triggered by the crisp taste and…
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