Made up of five 20-second spots (videos below), this Naam toh Suna Hoga campaign dropped on the IPL’s streamer and broadcaster JioCinema and Star Sports respectively, seven years after Parle Products first doubled down on its Branded House positioning during the 2017 IPL.There was another campaign that year which spilled into 2018, it focused on fighting counterfeit products, and on the rebranding of a few Parle Products brands. (below)“A lot has happened in the last seven years. The way…
Read More…
Parle Products doubles down on its ‘Branded House’ positioning again on the IPL after seven years
