Category: Bisleri

Bisleri International (the packaged drinking water) is on the hunt for a new creative partner.

Keeping in line with its focus on GenZ and sustainability, the homegrown brand is now in the process of finalising a new creative agency to spearhead its vision and initiatives.

Sources close to the situation have shared with Campaign India that the pitch is currently underway through the brand’s Mumbai office, where several known agencies have already…
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Source: https://www.campaignindia.in/article/bisleri-india-on-the-hunt-for-a-new-creative-partner/495647

Bisleri International, India’s leading packaged drinking water is thrilled to announce its partnership with Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru as the official hydration partner. Bisleri, with a legacy of more than 50 years, has been championing the narrative on the importance of staying hydrated and healthy, a cause which strongly connects with today’s youth.
 Expressing enthusiasm on the extension…
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Source: https://www.adgully.com/bisleri-rides-the-cricketing-fever-with-hydration-partnerships-143951.html

In association with BisleriMove over, boring water-guzzling! There’s a new hydration movement shaking things up, and it’s got Bollywood royalty Deepika Padukone at the helm. Bisleri’s latest campaign #DrinkItUp is like a cool filter for your inner energy, transforming a daily routine into a cool and vibrant celebration! Deepika Padukone is seen grooving to ‘Jhoom Jhoom Jhoom Baba’ on water power showing GenZs how staying hydrated should be on their list of all funs! 

Bisleri…
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Source: https://www.scoopwhoop.com/life/these-influencers-are-raising-their-hydration-game-with-bisleri-and-we-are-here-for-it/?ref=article_ymal

Future Generali India Life Insurance has appointed Alok Rungta as Managing Director & CEO effective 1st April.
Alok Rungta is currently serving as the Deputy CEO and CFO. He takes the reins from Bruce De Broize, who is the MD & CEO until 31st March 2024.
Jaime Anchustegui Melgarejo, CEO International at Generali, said, “Alok’s appointment as MD & CEO marks a significant moment for Future Generali India Life Insurance. His leadership skills…
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Source: https://www.exchange4media.com/people-movement-news/bisleri-elevates-tushar-malhotra-to-director-of-sales-marketing-132844.html

Bisleri International, an iconic Indian bottled-water brand has recently expanded its reach in the UAE (United Arab Emirates). It has been rolled out across various retail chains, general trade outlets, restaurants and cafes. In the past year, it collaborated with various franchises and sporting events such as National Games 2023 which took place in Goa, as the official Hydration Partner.
Employing the same approach in UAE, Bisleri has partnered with the ‘Dubai Marathon’. It has also…
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Source: https://www.storyboard18.com/quantum-brief/bisleri-expands-its-presence-across-uae-with-sports-partnerships-22503.htm

Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more

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Source: https://www.exchange4media.com/amp/marketing-news/we-are-doubling-our-business-size-year-on-year-tushar-malhotra-bisleri-132241.html

Popular Indian packaged drinking water brand Bisleri has announced its launch across the UAE.
To facilitate the brand’s expansion in the region, the brand has collaborated with sporting events and franchises in the country.
The brand has forged a tie-up with the sport event Dubai Marathon as the official hydration partner. They have also partnered with teams from UAE-based cricket league the International  League T20, also known as DP World ILT20.
These teams are Sharjah Warriors, Dubai…
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Source: https://campaignme.com/water-brand-bisleri-expands-to-uae-with-sports-partnerships/