by Team Small News | May 6, 2025 | Britannia, FMCG, ITC, Parle
Parle Products, the manufacturer of popular brands such as Parle-G, Hide & Seek, and Monaco, is launching a high-frequency advertising campaign to change a decades-old consumer habit in India. The company wants consumers to ask for “Parle Marie”...
by Team Small News | Apr 28, 2025 | FMCG, ITC
A significant transformation is underway in India’s agricultural sector, driven by artificial intelligence (AI) and machine learning. At the forefront of this change is Krishi Mitra, a GenAI-powered voice assistant developed by ITCMAARS (Metamarket for Advanced...
by Team Small News | Apr 26, 2025 | Amul, Britannia, FMCG, ITC, Parle
Parle, a well-known Indian biscuit brand, has launched a new advertising campaign to strengthen its position in the Marie biscuit market. The campaign aims to reinforce the idea that when it comes to Marie biscuits, it has to be Parle Marie. The TV commercials show...
by Team Small News | Apr 24, 2025 | FMCG, ITC
ITC Hotels, a leading hospitality chain, has been aggressively expanding its presence in the Indian market. The company has announced the addition of seven new hotels to its Fortune brand, taking the total count to 78 properties. This expansion marks a significant...
by Team Small News | Apr 15, 2025 | FMCG, ITC
India will navigate US tariffs imposed by President Donald Trump better than others, said Sanjiv Puri, Chairman of ITC. India is hopeful of signing a free trade agreement (FTA) with the US, which is expected to materialize soon. The US had imposed tariffs on various...
by Team Small News | Apr 6, 2025 | FMCG, ITC
The article reports on the strategic acquisition of JK Paper Ltd by Aditya Birla Group’s (ABREL) subsidiary, Grasim Industries, in a deal worth ₹3,498 crore. This acquisition is seen as a significant move for ABREL, marking its entry into the paper industry in...