In an exclusive interaction with MediaBrief, Mayank Shah, Vice President at Parle Products, discusses the advertising landscape for brands during events like the IPL, comparing the efficiencies of CTV platforms versus traditional TV. He sheds light on budget allocations, marketing strategies, impact, the growth of digital, target audience considerations, and advertising campaigns.
Shah also offers insights into the cost considerations of CTV and the multiple choices and challenges faced…
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Source: https://mediabrief.com/exclusive-parle-products-mayank-shah-on-ctv/