Amul
Here is a rewritten version of the line without additional responses:Every Indian’s heart beats with triumph.
India mourned the loss of former Prime Minister Manmohan Singh, who passed away on December 26 at the age of 92. Tributes poured in from leaders across political parties, with many characterizing him as a visionary, a savior of the 1991 economic depression, and a multifaceted leader. The country’s top leaders, including those from the Congress, BJP, and other parties, paid their respects to the late PM, with some describing him as “a big loss to the nation” and others as a “friend, mentor, and philosopher”.
To pay tribute, the Indian dairy brand Amul created a topical with the tagline “Sabke Mann Ko Jeeta” (He won everyone’s hearts), which quickly garnered a significant response on social media. Netizens praised Singh’s economic skills, his ability to win hearts, and his contributions to India’s progress. Some noted, “A great economist…prayers for the departed soul,” while others said, “Tribute to the great economist of India…R.I.P. LEGEND.”
The funeral procession, conducted with full state honors, saw the 92-year-old’s mortal remains being taken to the Nigambodh Ghat, where they were consigned to the pyre by his daughter Upinder Singh amid religious hymns. Notable leaders, including Congress leaders, attended the funeral. Singh’s family members, including his wife Gursharan Kaur and two daughters, were also present. The event marked the farewell of a highly respected leader, who served as PM from 2004 to 2014 and is remembered for his statesmanship, economic reforms, and unifying leadership.
FMCG giants like HUL, ITC, and Dabur are making a significant investment in advertising for the Maha Kumbh festival.
The confluence of faith and devotion, Maha Kumbh, has completed one month, attracting millions of devotees to Prayagraj, Uttar Pradesh. While the event is a significant spiritual gathering, it has also become a lucrative opportunity for brands to advertise and market their products. Many fast-moving consumer goods (FMCG) companies, such as Hindustan Unilever (HUL), Britannia Industries, Amul, Dabur, and ITC, have taken advantage of the event to showcase their brands.
According to Vritti Mindwave Media, the official advertising licensee, FMCG companies have been investing in various branding, marketing, and CSR activities. HUL, for instance, has participated in various activations, including distributing bags with two compartments to women bathing at the Ganga river and running anamorphic advertisements on vans and billboards. Dabur has introduced Pass Pass, Pulse, and Catch-branded boats, bags, and kalashes for pilgrims.
The cost of brand activation at Maha Kumbh varies, with costs ranging from Rs 5-10 lakh for CSR activities and Rs 3-5 lakh for producing an anamorphic video. FMCG giants have also used high-profile LED displays at Prayagraj railway station to reach pilgrims, with brands paying upwards of Rs 1.5-2 lakh for a single spot.
Brands have also adopted creative measures to engage with pilgrims, such as ITC’s distribution of 1 lakh Mangaldeep jalbattis and Adani Fortune Foods’ introduction of “Ahar Kumbh” to bring the flavors of home-cooked food to pilgrims. Reckitt-owned Dettol has trained 15,000 sanitation workers and made soaps accessible to them at the Kumbh.
The Confederation of All Indian Traders estimates that Maha Kumbh will generate Rs 2 lakh crore in business over 45 days, with the food and beverages sector and religious offerings contributing Rs 20,000 crore each. With its massive scale and reach, Maha Kumbh has become an attractive platform for brands to connect with a large number of people and promote their products.
Amul plans to invest Rs 600 crore to establish the world’s largest curd plant in Kolkata.
Amul, a leading dairy company in India, has announced plans to invest Rs 600 crore to set up an integrated dairy plant in Kolkata, West Bengal. The new facility will feature the world’s largest curd (dahi) manufacturing plant, with a capacity of 10 lakh kg per day. The total milk processing capacity will be 15 lakh liters per day. The company expects a huge demand for curd in Kolkata and its surrounding areas, making this investment a strategic move.
The new plant will create job opportunities and boost the local economy. Amul has already committed to making this investment, having received positive feedback from the state government and potential investors.
It’s worth noting that West Bengal received investment proposals worth over Rs 4.40 lakh crore during the Bengal Global Business Summit 2025. Amul’s investment is part of this effort to attract foreign investment and enhance the state’s economy.
Amul has had a remarkable growth trajectory, seeing its turnover increase by 8% in the 2023-24 financial year to Rs 59,445 crore. The company expects double-digit growth in the current fiscal year, driven by strong demand for their products. With its global presence and reputation, Amul is well-positioned to continue its growth trajectory.
As the world’s largest farmer-owned dairy cooperative, Amul sources milk from 36 lakh farmers across 18,600 villages in Gujarat and its 18 member unions. It also exports dairy products to over 50 countries and ranks 8th among the top 20 dairy companies in the world, according to the International Farm Comparison Network (IFCN).
Truck manufacturers collaborate with e-commerce giant Amazon and dairy products producer Amul, along with other partners, to co-create an innovative range of electric commercial vehicles tailored for the demands of last-mile logistics and delivery needs.
India’s leading truck manufacturers, such as Tata Motors, Ashok Leyland, and Eicher Motors, as well as startups like EKA Mobility and Omega Seiki, are partnering with companies like Amazon, Bisleri, and Amul to develop small electric commercial vehicles (e-SCVs) to cater to the growing demand for quick commerce and doorstep deliveries. These e-SCVs are designed to meet the logistics needs of e-commerce, cold chains for fruits, vegetables, medicines, and FMCG companies.
According to Tata Motors’ executive director, Girish Wagh, demand for the electric version of its best-selling SCV, the Tata ACE, has grown by 40% in the first nine months of this fiscal year, with 70 corporate customers already on board. Eicher Motors, which has recently entered this category with its Pro X range of electric SCVs, is aiming to scale up sales of EVs for last-mile deliveries to e-commerce, cold chain, parcel/courier, and FMCG segments.
These e-SCVs, which run at a third of the cost of comparable small diesel vehicles, are expected to usher in the next phase of growth in the SCV segment and help meet sustainability goals set by multinationals to have zero-emission fleets by 2030. Eicher has a partnership with Amazon to introduce up to 1,000 zero-emission electric trucks across payload categories into the e-commerce giant’s delivery operations over the next five years.
While electric SCVs are up to 50% pricier than corresponding diesel vehicles, their lower operating costs (1:3.5/4 for electric vs diesel) make them more cost-effective if they run 80-90 km per day, according to industry estimates. These e-SCVs are set to revolutionize the logistics industry, making it more sustainable and cost-efficient.
AMC raids and seizes 105 kg of allegedly counterfeit Amul butter oil.
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The Ahmedabad Municipal Corporation (AMC) food department team seized 105 kg of suspected fake Amul ghee from a store in the Jashodanagar area. The team received a tip-off about counterfeit ghee being sold at Charbhuja Kirana Store, located at Jashodanagar Chowkdi. Upon inspection, they found seven 15-kg tins of ghee at the store, with a misspelled label reading “Shuddh”, which raised concerns about the authenticity of the product. When questioned, the store’s trader claimed that the ghee had been sourced from Hardik Traders near Hatkeshwar Circle. Following this, a raid was conducted at the Hardik Traders’ godown, but it was found to be closed. The AMC then sealed the godown.
The seized ghee has been sent to the food testing laboratory for analysis to determine if it meets the required standards. If found to be adulterated, the ghee will be destroyed, and necessary action will be taken against the accused parties. This incident highlights the importance of vigilant vigilance by the authorities to protect consumers from substandard and potentially harmful products. The AMC’s swift action in seizing the suspected ghee and sealing the godown demonstrates its commitment to ensuring the quality and safety of the city’s food supply.
The issue of fake or adulterated ghee is a significant concern in India, with several cases of fake ghee being sold in the market. The Amul brand, being a well-known and reputable brand, is particularly vulnerable to counterfeiting. The seizure of the suspected ghee is a major success for the AMC, and it is expected to lead to further investigations and possible arrests. The incident serves as a reminder to consumers to be cautious when purchasing food products, and to report any suspicious activity to the authorities.
A leading agribusiness in Ahmedabad has been found to be selling counterfeit Amul Ghee products in the market.
In Ahmedabad, the Food Department of the Health Department of Amdavad Municipal Corporation conducted a raid at Shri Charbhuja Kirana Stores and discovered seven packs of 15 kg each of fake Amul brand ghee. The counterfeit ghee was found to have been purchased from Hardik Traders’ godown at Sagar Apartment, Amraiwadi, Ahmedabad. In the interest of public health, the godown was sealed, and the shop located at Shripal Commercial Complex, Hatkeshwar Circle, Khokhra, Ahmedabad, was also sealed.
A sample of 15 kg tin of Pure Ghee (Amul) was sent to the Public Health Laboratory for analysis under the Food Safety and Standards Act, 2006. The laboratory report will determine the next course of action. Additionally, 104.200 kg of Pure Ghee (Amul) in 15 kg tins was seized from the premises, valued at an estimated ₹45,327.
This operation was conducted to protect public health and prevent the sale of substandard or adulterated food products. The seizure and sealing of the godown and shop are a significant step in ensuring that consumers can purchase genuine and safe food products. The authorities will take further action based on the laboratory report to ensure that those responsible for selling the fake ghee are brought to justice and to prevent such incidents in the future.
Prime Minister Modi aims to establish at least 5-6 more cooperatives similar to Amul to boost rural development.
In an effort to boost the country’s dairy industry, Prime Minister Narendra Modi has emphasized the need to establish 5-6 more cooperatives similar to Amul, a successful dairy cooperative from Gujarat. Amul, which stands for Anand Milk Unions Limited, has been a model of success in the country’s dairy sector, with over 3.6 million dairy farmers dependent on it. The cooperative has been able to show a significant increase in milk production, productivity, and income for the farmers, while also providing quality milk to consumers.
The Prime Minister’s call to establish more cooperatives like Amul aims to achieve the same level of success and benefits in other parts of the country. This initiative would enable other regions to utilize the cooperative model for dairy production, processing, and marketing, thus providing a organized and efficient way of engaging farmers in the dairy industry.
Amul’s success can be attributed to its unique model of engaging small-scale dairy farmers in the production and sale of milk, butter, and other dairy products. The cooperative has been able to achieve this by promoting small-scale dairy farming, providing training to farmers, and offering a market for their products. This has led to an increase in milk production, a reduction in post-production costs, and a rise in income for the farmers.
The Prime Minister’s initiative would involve identifying areas with similar dairy-based economies as Gujarat and establishing cooperatives to take advantage of the dairy sector’s potential. The cooperatives would be capable of providing training, support, and market facilities to the farmers, enabling them to increase their production and income.
The success of Amul has been attributed to the strong support of the local government, which has provided infrastructure and resources to the cooperative. Establishing more cooperatives like Amul would require the same level of support and commitment from the respective state governments. This would enable the new cooperatives to achieve the same level of success and benefits as Amul.
The dairy industry is a vital sector of the Indian economy, playing a significant role in rural development and employment opportunities for millions of farmers. Establishing 5-6 more cooperatives like Amul would not only enhance the country’s dairy production but also contribute to the overall growth and development of the rural economy.
Amul to establish the world’s largest curd production facility in Kolkata, valued at Rs 600 crore.
Amul, a leading Indian dairy company, has announced the establishment of the world’s largest curd manufacturing plant in West Bengal, India. The new plant, with a capacity to produce 10 lakh kg of curd daily, will also process and package 15 lakh liters of milk, ice cream, flavored milk, paneer, ghee, and UHT milk. The plant will be located in the Sankrail Food Park in Howrah, near Kolkata, and is expected to generate an investment of Rs 600 crore in two phases.
According to Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (GCMMF), the parent company of Amul, the new plant is being set up to cater to the growing demand for curd in the state. Bengal consumers have a strong preference for curd, with popular variants being “tok doi” and “mishti doi”. Amul is currently the largest fresh milk brand in the state, with sales of over 10 lakh liters of milk per day. The company has a strong procurement network in 14 districts of Bengal, with over 1.2 lakh women milk producers associated with it.
The new plant is part of the Union Cooperation Ministry’s White Revolution 2.0 initiative, which aims to strengthen the dairy cooperative movement in Bengal. The Amul Bengal Dairy plant is being set up by Anand-based Kaira District Cooperative Milk Producers Union Limited, a member of GCMMF. With this new investment, Amul is expected to further consolidate its position in the Indian dairy market and increase its presence in eastern India. The plant is expected to create job opportunities and drive economic growth in the region.
Amul is investing Rs 600 crore to establish the world’s largest curd manufacturing facility in Kolkata.
The Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), the company behind the popular Amul brand, has announced plans to invest 600 crore rupees in an integrated dairy plant in Kolkata, West Bengal. The plant, which will be constructed in two phases, will have the largest curd processing plant in the world, with a daily production capacity of 1000 metric tonnes. The plant will be located at the Sankrail Food Park in Hooghly, near Kolkata, and will aim to meet the growing demand for curd in the region.
The Amul brand is already a leading player in the fresh milk market in Bengal, with a daily sale of over 10 lakh litres of milk. The company procures milk from over 1.2 lakh women dairy producers in 14 districts of Bengal and has a strong presence in the region. The new plant is expected to strengthen the dairy cooperative movement in Bengal and support the White Revolution II initiative by the Ministry of Cooperation, Government of India.
GCMMF has reported an 8% increase in turnover in the last fiscal year, reaching Rs 59,445 crore, and predicts a double-digit revenue increase in the fresh fiscal year due to strong demand. The company is also one of the largest cooperatives-owned dairy companies in the world, with 18 members acquiring 300 lakh liters of milk each day from 18,600 villages. GCMMF exports its products to over 50 markets across the world and has recently entered the United States market with four types of fresh milk aimed at the Indian and other Asian communities.
The announcement was made at the Bengal Global Business Summit (BGBS) 2025, where West Bengal received investment proposals worth over Rs 4.40 lakh crore. The new dairy plant is expected to create new job opportunities and boost the local economy, making it a significant development for the region.
Amul to invest Rs 600 crore in setting up a dairy facility in Kolkata, featuring the world’s largest curd production plant.
The Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which operates under the Amul brand, plans to invest Rs 600 crore to set up an integrated dairy plant in Kolkata, West Bengal. The facility will be the world’s largest curd manufacturing plant, with a capacity to produce 10 lakh kg per day. The total milk processing capacity will be 15 lakh litres per day. The decision was announced during the Bengal Global Business Summit (BGBS) 2025, where West Bengal received investment proposals worth over Rs 4.40 lakh crore.
The GCMMF, a farmer-owned dairy cooperative, has a strong presence in Gujarat, with 36 lakh farmers across 18,600 villages and a total annual milk processing capacity of around 500 lakh litres. It ranks 8th among the top 20 dairy companies in the world and exports dairy products to over 50 countries. The company has recently entered the US market with the launch of fresh milk products targeting the Indian diaspora and Asian population.
The new plant in Kolkata will cater to the high demand for curd in the region. CM Mamata Banerjee inaugurated the summit, which aimed to attract investment and promote trade and commerce in the state. The GCMMF’s investment in the dairy plant is a significant development, not only for the state of West Bengal but also for the dairy industry in India.
Chocolate Milk Market Projections: A Comprehensive Analysis from 2024 to 2032, Featuring Key Players like Amul
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Chocolate milk, a sweet and rich beverage, has become increasingly popular globally. Due to rising income levels, diverse product offerings, and enhanced emotional connections, it is expanding faster than other forms of milk worldwide. According to Introspectivemarketresearch.com’s latest study on the globalChocolate Milk Market Outlook, the latter is projected to grow from the current valuation of USD 9.34 million in 2023 to attain USD 14.15 trillion by 2024-2042, signaling a staggering composite annual growth of 4.72% rate during this particular period.
Recognized chocolate market players in different regions and some of the foremost market contenders incorporate Amul(France), Neste( Italy), Nestor(France, Dairy Farmers Company of America Company, Dairy, and Dairy in Canada). Based on types segment, chocolate butter and butter segment of dairy Chocolate Milk dominates within the worldwide category.
Some segments in which businesses in this zone can leverage lucrative growth potential from are Non-sugar or the Dairy milk-free. Regional overview suggests the geographical zone to increase most will rise. Europe countries and South is going to enjoy an incredible number of people because the European United States, Spain,, Africa and and their are projected towards an excellent to have to. In these reports, this 3-day conference has become this industry event an incredible.
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Dairy Brand’s Unconventional Doodle Sparks Controversy Over 90-Hour Workweek Claims
Amul, known for their satirical and humorous cartoons, joined the ongoing debate on the 90-hour workweek by posting a quirky doodle on Tuesday. The controversy was sparked by Larsen & Toubro (L&T) chairman SN Subrahmanyan’s suggestion that employees should work up to 90 hours a week, including Sundays, to maintain a competitive edge. Subrahmanyan’s comments faced widespread backlash on social media, with many users criticizing his remarks as insensitive and unrealistic.
The L&T chairman’s suggestion was met with ridicule and scorn, with many users questioning what employees could possibly achieve by working for 90 hours a week. Deepika Padukone and RPG group chairperson Harsh Goenka were among those who condemned Subrahmanyan’s remarks, with Goenka jokingly suggesting that Sundays should be renamed “Sun-duty”.
Amul’s doodle, which featured the text “Labour and Toil?” with L&T in bold, took a subtle dig at Subrahmanyan’s comment. The brand also poked fun at him, adding the text “Amul stares at bread daily”, which was seen as a witty reference to the idea that even dairy farmers like Amul’s mascot needed to work hard to produce their products.
The debate also drew parallels with Infosys founder Narayana Murthy’s 2014 comment about working 70 hours a week, with some users criticizing the perceived double standard. Anand Mahindra, business leader and industrialist, weighed in on the debate, suggesting that the focus should be on quality rather than quantity, and prioritizing productivity and efficiency over lengthy work hours.
The controversy has sparked a heated debate in India, with many employees and industry leaders weighing in on the topic. While some have defended Subrahmanyan’s comments, most have criticized them as unrealistic and insensitive, citing the long hours and low pay many employees already face. As the debate continues to unfold, it remains to be seen how this controversy will impact the work-life balance and employee well-being in the industry.
Amul’s decision to slash prices of 1-litre milk packs sparks concern and discussion among consumers
Amul, a major milk producer, has recently announced a price cut on its milk products, following a similar move by Mother Dairy in June 2024. The price reduction, which is expected to encourage larger pack purchases, may also lead to reduced plastic waste. However, critics argue that this strategy overlooks the needs of specific groups, such as nuclear families, bachelors, and those with limited refrigeration.
Meanwhile, Amul’s parent company, the Gujarat Cooperative Milk Marketing Federation (GCMMF), has reported financial highlights for 2023-24. According to the report, the cooperative has achieved a turnover of Rs 59,445 crore, representing an 8% increase from the previous year. The company has also processed 500 lakh litres of milk daily, handling a total of 310 lakh litres. The GCMMF has a farmer base of 36 lakh farmers across 18,600 villages in Gujarat, making it the world’s largest farmer-owned dairy network.
The cooperative has demonstrated significant growth potential, with its chairman, Mehta, expecting double-digit revenue expansion in the current fiscal year. This growth is likely to be driven by the company’s commitment to innovation, quality, and customer satisfaction. The price cut on milk products is a strategic move aimed at boosting sales and promoting larger pack purchases, which may lead to reduced plastic waste. However, it remains to be seen whether this initiative will effectively address the concerns of all segments, including those with limited needs or resources.
With a nod to her Bollywood milestones, Priyanka Chopra reminisces about her hits with a look back at Amul’s iconic ads.
Priyanka Chopra recently reflected on her remarkable career in the Indian film industry by sharing a compilation of Amul ads that feature her iconic films. The ads showcase her roles in Barfi, Dostana, Don 2, Dil Dhadakne Do, Mary Kom, and the international series Quantico. In her Instagram post, Priyanka shared that each of these films holds a special place in her heart, and that she was taken back in time by the ads.
The actress stated that the memories of these films are etched in her mind, and it was a surprise to see the Amul ads on her social media feed. The ads highlighted her standout moments, including her memorable Met Gala appearance in a Ralph Lauren gown. Priyanka’s Instagram post was flooded with comments and likes from fans and colleagues in the industry, who praised the actress for her incredible journey and the impact she has had on Indian cinema.
Priyanka’s visit to India has generated significant attention, with rumors about a potential collaboration with Mahesh Babu and SS Rajamouli swirling. Although nothing has been confirmed, her visit to the Chilkur Balaji Temple hinted at a new chapter in her career. Her post read: “With the blessings of Shri Balaji a new chapter begins. May we all find peace in our hearts and prosperity and abundance all around us. Gods grace is infinite.” Additionally, Priyanka is currently working on the second season of Citadel and has been rumored to appear alongside Alia Bhatt and Katrina Kaif in Farhan Akhtar’s Jee Le Zaraa.
Priyanka Chopra’s success in the Bollywood industry has solidified her place as one of the most versatile and talented actresses in the world. Her heartfelt post and engagement with fans only serve to illustrate her connection to her craft and her fans, and her return to India only adds to the excitement surrounding her next projects.
Jaideep Ahlawat’s Performance Melts Like Ghee Over Amul’s Poignant Paatal Lok Season 2 Tribute
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Actor Jaideep Ahlawat has been receiving praise for his role as Inspector Hathi Ram Chaudhary in the second season of Paatal Lok, which was released on Prime Video on January 17. To express their admiration, Amul India shared an animated poster featuring Ahlawat’s cartoon version contemplating on a burning ground. The caption read, “Iske Ahlawa aur kya,” which translates to “And what is this flavor?” Ahlawat shared the post and wrote, “I melted like makhan looking at this. Thank you for the love. This one’s special.”
The post received attention from celebrities and fans, including Manisha Koirala, Merenla Imsong, Tillotama Shome, Gul Panag, and Shefali Shah. Ahlawat’s co-actors from the franchise also expressed their appreciation. Director Anurag Kashyap, who was impressed with the first season, noted that the second season outdid itself. He praised the writing, direction, and acting, stating that the opening sequence of the season’s first episode sucked him into the world of Hathi Ram Choudhary.
Paatal Lok season 2 follows Inspector Hathi Ram Chaudhary as he investigates a high-profile murder that leads him to remote corners of North-East India, where he battles powerful forces and personal tragedies. The series has been lauded for its riveting storyline, and Ahlawat’s performance has been particularly praised.
Media giant Mondelez joins hands with India’s public broadcasting network to debut on WAVES, its Over-the-top (OTT) platform.
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Prasar Bharati’s over-the-top (OTT) platform, WAVES, has gained popularity among fast-moving consumer goods (FMCG) brands, with Amul and Mondelez, and oral health brand Sensodyne, advertising on the platform. The platform has already seen one million downloads within a month of its launch in December. WAVES allows brands to target consumers in regional languages across multiple states, a key offering for the platform.
A senior executive from a broadcasting network praised the revenue-sharing model, stating that the 65:35 model is a “win-win” for the ecosystem. The model allows for a fair distribution of revenue between broadcasters and Prasar Bharati, with the former retaining 65% of ad revenue and Prasar Bharati taking the remaining 35%. The model is also applicable for revenue generation from live channels, with TV ads masked for the WAVES audience.
In addition to its revenue-sharing model, WAVES offers localization, enabling ads to be displayed in vernacular languages based on users’ locations. This is a significant advantage for brands advertising on the platform. However, revenue generation via WAVES is still in its early stages and will be assessed after six months.
The platform is also providing a range of features, including online shopping via the Open Network for Digital Commerce (ONDC) and integrated gaming for kids. It supports high-definition (HD) and 4K content, with a scalability of 100 million concurrent users. Prasar Bharati has also issued a notice inviting DAVP-empanelled agencies to advertise on the platform, offering a 20% discount on total business brought in.
With its various features and revenue-sharing model, WAVES is poised to become a significant player in the digital advertising landscape. As the platform continues to grow and develop, it will be interesting to see how it fares in the competitive OTT space.
Bumper Award for Bumper: Amul Honours Jasprit Bumrah’s ICC Cricketer of the Year Award
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Jasprit Bumrah has made history by becoming the ICC Cricketer of the Year for 2024. He is the first Indian fast bowler to win the Sir Garfield Sobers Award. To congratulate Bumrah, Amul has created a topical featuring the Indian cricketer and the Amul girl. The illustration shows Bumrah pointing with his finger dipped in butter, while holding a piece of bread. The text overlay reads “Bumeroh Uno” and the side note congratulates Bumrah on becoming the ICC Cricketer of the Year 2024.
Earlier, Bumrah broke Ravichandran Ashwin’s record to become the highest-rated Indian bowler in the ICC Test rankings. Amul created a tribute to honor this achievement, depicting Bumrah standing in his Test jersey in the middle of the crease. Amul also paid tribute to Ashwin after he announced his retirement from international cricket mid-series. A topical featured Ashwin bidding farewell while holding a piece of bread, with Amul branding him as “India’s Premier Mashwinner” in a clever wordplay.
Throughout the year, Amul has been congratulating Indian cricketers with their iconic topicals. The illustrations are creative, witty, and often incorporate dairy products, as is Amul’s tradition. The company has been sharing the topicals on their social media platforms, gaining a lot of attention and applause from fans.
The Dairy Infiltration Begins: Amul Milk Bottles Pop Up at Texas Costco
A photo of a shelf filled with Amul milk bottles at a Costco outlet in Austin, Texas has gone viral on social media. The photo was posted by an Indian-origin entrepreneur, @ramprasad_c, on X, with the caption “Amul in Costco. The takeover is near.” The photo shows 1-gallon bottles of Amul Gold (6% fat milk) priced at $6.49 each. The post has received over 243K views and has sparked a range of reactions from other users.
Many users are surprised by the large size of the milk bottles, with one user asking “Who are these people in the US drinking a gallon of milk??” Another user questioned the pricing of the product, writing “Why is it 6 bucks, though? Priced nearly 2.5 times their own milk.” Some users are excited about the availability of Amul products in the US, with one user mentioning that he would be happy to see if Amul Cheese hits American stores.
The post has also sparked discussions about the cultural differences in milk consumption. One user wrote, “3.78 liters That will be 3 times my family’s consumption,” suggesting that the large size of the milk bottles may not be suitable for many households. Overall, the post has generated a lot of interest and curiosity about the availability of Amul products in the US and the cultural differences in milk consumption.
Amul slashes prices of one-litre milk packs nationwide.
Gujarat Cooperative Milk Marketing Federation (GCMMF), the marketing body behind the popular Amul brand, has reduced the prices of its one-liter milk packs by Rs 1 per liter across India. This move is aimed at encouraging consumers to opt for larger packs of milk, which would benefit the cooperative. The price cut has been implemented for Amul Gold milk, which is now priced at Rs 67 per liter, and Amul Taaza, which is now priced at Rs 55 per liter in Delhi.
GCMMF has reported an 8% increase in its turnover to Rs 59,445 crore in the 2023-24 financial year. The cooperative expects to achieve double-digit growth in revenue this fiscal year, driven by strong demand. GCMMF handles 310 lakh liters of milk per day on average and has a total annual milk processing capacity of around 500 lakh liters. It is the world’s largest farmer-owned dairy cooperative, with 36 lakh farmers across 18,600 villages in Gujarat and its 18 member unions.
GCMMF is not only a significant player in the domestic market but also exports dairy products to over 50 countries. The company has recently entered the US market with the launch of four variants of fresh milk and plans to enter the European market by the end of this month. Initially, the company will launch its products in Spain and then expand to other European countries.
GCMMF’s managing director, Jayen Mehta, has emphasized the importance of creating market opportunities for the Indian dairy industry, which is a source of livelihood for over 10 crore families in the country. The cooperative is facing non-tariff barriers in other countries, which need to be removed to increase exports. By reducing the prices of its one-liter packs, GCMMF is encouraging consumers to opt for larger packs, which would benefit the cooperative and help achieve its growth targets.
Acclaimed actress Priyanka Chopra looks back on her illustrious career with pride
Priyanka Chopra, a renowned actress, recently took a trip down memory lane and shared her incredible journey in showbiz through a series of throwback topicals created by Amul India. The topicals showcased her iconic Hindi films, including Dostana, Don 2, Mary Kom, Barfi!, and Dil Dhadakne Do, as well as her breakout Hollywood series Quantico. Additionally, Amul paid homage to her show-stopping appearance at the Met Gala, where she turned heads in a chic beige Ralph Lauren trench coat gown.
The common thread in the majority of the topicals is a charming caricature of Priyanka savouring buttered toast, along with Amul’s signature quirky taglines. Priyanka shared the post, writing that it was “fun to see some of my career reflected by these Amul ads” and that each moment was “etched in my memory.” Amul India responded with a comment, “Every milestone of yours is as timeless as our taste! A toast to your buttery brilliance!”
This is not the first time Amul India has created topicals for Priyanka Chopra. In 2023, they designed a special poster to celebrate the release of her spy-action thriller Citadel, replacing her and her co-star Richard Madden’s guns with bread slices smeared with gooey butter. The text on the creative read, “Citadelicious, Can’t be forgotten,” while the caption added, “Amul Topical: Priyanka Chopra stars in exciting new web series!”
Amul India’s creatives for Priyanka Chopra are indeed an absolute delight, showcasing their signature creativity and humor.
Amul Ad Campaign Takes Fans on a Trip Down Memory Lane with Priyanka Chopra’s Bollywood Flashback
Actress Priyanka Chopra recently shared a collection of Amul advertisements on her Instagram handle, showcasing her journey in Bollywood. The advertisements, inspired by some of her most iconic movies, including “Barfi”, “Dostana”, “Don 2”, “Dil Dhadakne Do”, “Mary Kom”, and “Quantico”, brought back a flood of memories for Priyanka. She confessed that each of these ads has a special place in her memory.
The advertisements, which date back to her early days in the industry, featured Priyanka’s most iconic movies and moments, including her stunning appearance at the Met Gala. Fans went wild, congratulating her on her incredible journey and heritage in the industry. One user wrote, “You’ve come so far, and we’re so proud,” while another commented, “These ads are legendary, just like you!”
Priyanka’s journey in the entertainment industry began when she was crowned Miss World 2000 at the age of 18. She made her acting debut with the Tamil film “Thamizhan” in 2002, followed by her Bollywood debut “The Hero: Love Story of a Spy” in 2003. She went on to win critical acclaim for her performances in films like “Aitraaz”, “Barfi”, “Mary Kom”, “7 Khoon Maaf”, “Dil Dhadakne Do”, and “Bajirao Mastani”.
After carving a niche for herself in Bollywood, Priyanka moved to the US, where she featured in the TV show “Quantico” before doing major films and shows like “The Matrix 4” and “Citadel”. She is now married to Nick Jonas and has a daughter named Malti. The Amul advertisements serve as a nostalgic reminder of her incredible journey in the entertainment industry.
India’s Favorite Milk Brand Amul Offers Sizable Discounts on Milk Prices Nationally
Amul, India’s leading dairy brand, has announced a price reduction of ₹1 per litre across its three flagship products – Amul Gold, Amul Taaza, and Amul Tea Special. The revised prices came into effect immediately, offering relief to consumers amid rising household expenses. The new prices are as follows: Amul Gold (1L) at ₹65, Amul Tea Special (1L) at ₹61, and Amul Taaza (1L) at ₹53.
The price cut aims to make daily essentials more affordable for millions of households across India. GCMMF managing director Jayen Mehta stated that the reduction is to encourage consumers to buy larger packs of milk and get an incentive for the same. Amul Gold milk prices in Delhi have been reduced from ₹68 to ₹67 per litre, while Amul Taaza is now priced at ₹55 per litre, down from ₹56.
The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, reported an 8% increase in turnover, reaching ₹59,445 crore for the 2023-24 financial year. The cooperative expects double-digit revenue growth this fiscal year due to strong demand. GCMMF handles an average of 310 lakh litres of milk daily and has an annual milk processing capacity of approximately 500 lakh litres.
As the world’s largest farmer-owned dairy cooperative, GCMMF represents 36 lakh farmers from 18,600 villages in Gujarat. The cooperative exports dairy products to around 50 countries and has a strong presence in the domestic market. Amul’s decision to reduce prices is a commitment to balancing affordability with quality, ensuring that essential dairy products remain accessible to consumers.
The price cut follows a pattern of periodic adjustments aimed at maintaining customer loyalty and supporting affordability in times of financial strain. Amul has consistently been a trusted name in Indian households for decades, known for its wide range of dairy products and commitment to quality. The recent price reduction is a testament to the brand’s commitment to supporting consumers during times of high inflation.
Coldplay enthusiasts and Chris Martin die-hards, you won’t want to miss this! Amul’s heartwarming doodle has the internet swooning!
The British rock band Coldplay performed two back-to-back concerts in Mumbai on January 18 and 19, leaving fans in awe. Social media was flooded with posts about the magical experience, with hashtags like “Viva La Vindia!” going viral. Amul, an Indian dairy brand, also joined the craze by creating a creative doodle featuring the band, with the caption “Viva La Vindia!” and “Amul Yellow” at the bottom. The post was shared on their official Instagram handle and received numerous positive reactions, with many fans praising the band and their love for Chris Martin.
The doodle marked Amul’s timely update on the significant event, which echoed the sentiment of the fans. The post generated a lot of excitement among Coldplay fans, with many sharing their own concert experiences and expressing their enthusiasm for the band’s upcoming shows in Ahmedabad on January 25 and 26. Amul’s timely updates have become a hallmark of the brand, making them a popular choice among Indians.
Incorporating the band’s name alongside “Viva La Vindia!” was a clever move by Amul, highlighting the band’s Indian connection and the event’s magnitude. The doodle’s thought-provoking design, featuring the Amul girl holding a microphone with the Coldplay album cover in the background, garnered a lot of attention. The post also sparked a sense of nostalgia among fans, with some recalling their own memories of watching the band or attending previous concerts.
Overall, Amul’s doodle on Coldplay has become a sensation on social media, with many users praising the brand for their creative take on the event. The post has successfully captured the essence of the concerts, showcasing the excitement and magic that the band has brought to the country.
Amul’s humble focus on the daily bread translates to a work schedule that doesn’t require 90 hours a week, unlike some misguided suggestions – as evident from this humorous doodle.
Amul, a popular Indian brand, has responded to the controversy sparked by Larsen & Toubro (L&T) Chairman SN Subrahmanyan’s statement advocating for a 90-hour workweek and working on Sundays. Subrahmanyan’s remarks, which included suggestions that employees spend their free time staring at their wives, were widely criticized and sparked a heated debate on social media.
In response, Amul created a humorous advertisement featuring its iconic girl character staring at a calendar, highlighting the idea that “Labour and Toil” can also refer to daily bread. The doodle, which has garnered over 90,000 likes, pokes fun at Subrahmanyan’s statement and the notion that employees should prioritize work over personal life.
Several corporate leaders and social media users have joined the debate, with some expressing support for Subrahmanyan’s views while others have criticized his remarks as being insensitive and out of touch. L&T has defended the chairman’s statement, saying it reflects the company’s commitment to driving progress and realizing its vision of becoming a developed nation.
Amul’s response has been widely shared and liked, with many users appreciating the brand’s ability to humorously address serious issues. The advertisement has also sparked a lively discussion on social media, with many users sharing their thoughts and opinions on the matter.
Contaminants discovered in Amul Mango Shrikhand tubs obtained from D Mart in Valsad
A recent incident of food adulteration has been reported in Valsad, Gujarat, with a customer discovering fungus in multiple tubs of Amul’s Mango Shrikhand products purchased from a DMart store in Vashier Valley. Ratan Singh Chauhan, a local textile merchant, bought the products on a Friday night and went home, only to find fungus in two of the tubs when his family opened them. He then inspected more tubs on the shelves and found that all of them were contaminated with fungus.
Frustrated with the lack of response from the store manager, Chauhan decided to purchase all the affected tubs to prevent the store from replacing them and instead submitted a complaint to the Food and Drug Department, along with video evidence of the incident. This led to a confrontation with the store manager over the issue of video recording in the store.
Chauhan expressed concern over the potential harm that could have been caused if his family had consumed the contaminated Shrikhand without checking it first. He also criticized the negligence of big brands like DMart and Amul, emphasizing that the store manager is responsible for ensuring the proper maintenance of products. This incident highlights the importance of quality control and proper handling of food products, and the need for stricter regulations to prevent such cases of adulteration in the future.