Heritage
Swami Ramdev unveils five ground-breaking initiatives to build on the success of Yoga, marking 30 years of Patanjali.
Patanjali Yogpeeth celebrated its 30th foundation day with a special event in Haridwar, India. The event was attended by Swami Ramdev, the Chairman and renowned Yoga Guru, General Secretary Acharya Balkrishna, and over 6,000 in-charges of Patanjali Yogapeeth from across the country. Swami Ramdev reflected on Patanjali’s service and struggle over the past three decades and outlined its future plans, focusing on five major initiatives.
The five revolutions announced by Swami Ramdev aim to achieve complete independence in education, health, economics, intellectual and cultural sectors, and societal reform. The first revolution, “Freedom of Education,” aims to introduce a new education system that focuses on spiritual knowledge, Sanatan understanding, and awareness of India’s heritage. The second revolution, “Freedom of Medicine,” seeks to integrate modern research with the heritage and science of yoga and Ayurveda to promote holistic health.
The third revolution, “Economic Freedom,” aims to create prosperity through service and wealth for charity, with Patanjali having contributed over Rs 1 lakh crore to charities so far. The fourth revolution, “Ideological and Cultural Freedom,” seeks to preserve India’s cultural identity and promote Sanatan Dharma, Veddharma, Rishidharma, Yogdharma, and Yugdharma. The fifth revolution, “Freedom from addiction, disease, and lust,” aims to free people from the grip of addiction and promote a healthy and moral lifestyle.
Acharya Balkrishna acknowledged Swami Ramdev’s efforts, which have made Patanjali’s contributions a source of inspiration worldwide. He highlighted the team of over 500 world-class scientists at Patanjali who are continuously conducting research and developing evidence-based medicines. The event marked a significant milestone in Patanjali’s journey, as it continues to pioneer in bringing India’s ancient knowledge into the modern world.
Heritage Foods reports a 60.04% surge in net profit for the December 2024 quarter, marking a significant increase in its financial performance.
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Heritage Foods, a leading food company, has reported impressive financial results for the quarter ended December 2024. The company’s net profit has increased by a significant 60.04% to Rs 43.05 crore, compared to Rs 26.90 crore in the same quarter last year. This surge in profit is a testament to the company’s efforts to streamline its operations and improve its overall performance.
Sales have also shown a healthy growth, rising by 9.87% to Rs 1033.94 crore in the quarter ended December 2024, compared to Rs 941.10 crore in the same quarter last year. This growth in sales has been driven by the company’s focus on expanding its product offerings and increasing its market presence.
The company’s operating profit margin (OPM) has improved to 6.98%, up from 5.35% in the same quarter last year. This improvement in OPM is a result of the company’s efforts to reduce costs and increase its operational efficiency.
Profit before tax (PBT) has also seen a significant increase, rising by 48% to Rs 76.58 crore, compared to Rs 51.57 crore in the same quarter last year. This increase in PBT is a result of the company’s improved sales and operating performance.
Profit after tax (PAT) has also shown a healthy growth, rising by 60% to Rs 43.05 crore, compared to Rs 26.90 crore in the same quarter last year. This growth in PAT is a result of the company’s improved profitability and lower taxes.
Overall, Heritage Foods has reported a strong set of financial results for the quarter ended December 2024, with significant growth in sales, operating profit, and net profit. These results are a testament to the company’s focus on improving its operational efficiency, expanding its product offerings, and increasing its market presence.
Haldiram’s proudly co-powers the 2025 DPIFF, honoring the majesty of Indian cinema
Haldiram’s, a well-known Indian brand for traditional and contemporary Indian snacks and sweets, has announced new developments as part of its commitment to celebrating Indian culinary traditions and delighting customers with authentic flavors. The brand is introducing a range of innovative products that blend heritage with modern taste preferences, ensuring an unparalleled gastronomic experience. The new products include premium sweets, namkeens, and ready-to-eat meals crafted with the finest ingredients and traditional recipes.
Haldiram’s is also the co-powered partner for the Dadasaheb Phalke International Film Festival (DPIFF) 2025, which celebrates India’s rich cultural heritage and cinematic excellence. The festival aims to showcase the best of Indian cuisine, traditional folk dances, and soul-stirring folk music, as well as the country’s global influence. The event will feature a grand gala with performances by leading artists and the felicitation of exceptional talent in the Indian film industry.
The brand’s vision is to preserve India’s culinary heritage while embracing modern advancements in food technology. With a diverse portfolio that caters to every occasion, from festive celebrations to everyday indulgences, Haldiram’s is dedicated to delivering exceptional taste and quality. The introduction of new products aligns with the brand’s commitment to quality, taste, and innovation, ensuring an unparalleled gastronomic experience for customers.
The Dadasaheb Phalke International Film Festival is a testament to the union of tradition and innovation, and Haldiram’s is proud to be a part of this celebration. The festival will reflect the diversity of Indian culture, rich heritage, and global influence, highlighting the country’s vibrant cultural identity.
With great enthusiasm, Heritage Foods greets the Union Budget
Heritage Foods Ltd, a company led by the family of Andhra Pradesh Chief Minister N. Chandrababu Naidu, has welcomed the Union Budget, praising the initiatives aimed at boosting agricultural productivity. The company, India’s second-largest listed dairy company, sees the budget’s focus on strengthening the agriculture and dairy sectors as a positive step towards sustainable and long-term growth. Specifically, the increase in the Kisan Credit Card loan limit to Rs 5 lakh and improvements in credit access are seen as driving forces for the agri-economy. The company is also optimistic about the plan to transition one crore farmers to natural farming methods over the next two years, which aligns with Heritage Foods’ commitment to sustainable and organic practices.
The company’s Executive Director, Brahmani Nara, expressed delight at the budget’s emphasis on the agricultural sector, stating that it will contribute to the growth and prosperity of the agricultural community and the broader economy. She also believes that the initiatives will accelerate India’s journey towards becoming a global agri-food powerhouse. Heritage Foods is a strong supporter of sustainable and organic practices, and the budget’s focus on these areas is seen as a positive step towards achieving this goal. Overall, the company is pleased with the budget’s approach to agriculture and dairy, and is optimistic about the potential for growth and development in these sectors.
Get ready for a cinematic extravaganza as Haldiram’s joins forces with DPIFF 2025 to pay tribute to the grandeur of Indian cinema.
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Haldiram’s, a well-known brand in India, has announced new product developments that blend tradition with modern taste preferences. The company is committed to preserving India’s culinary heritage while embracing modern food technology. Haldiram’s is set to introduce a range of premium sweets, namkeens, and ready-to-eat meals made with high-quality ingredients and traditional recipes.
The company has partnered with the Dadasaheb Phalke International Film Festival (DPIFF) 2025, which aims to celebrate the union of tradition and innovation in the world of cinema. The festival will feature a variety of cultural and historical richness from different states of India, including Maharashtra, Gujarat, Rajasthan, Punjab, and others.
The Haldiram’s- DPIFF partnership will focus on showcasing India’s rich culinary heritage, including traditional folk music, dance, and handlooms, as well as the beauty of Swadeshi products. The festival will also recognize exceptional talent in the Indian film industry.
The 2024 edition of DPIFF was a grand success, featuring performances by Shah Rukh Khan, Rani Mukerji, Kareena Kapoor Khan, Shahid Kapoor, and others. The event celebrated the grand history and legacy of Indian cinema, with musical performances by Sukhwinder Singh, Ustad Javed Ali, and Nikhita Gandhi.
The 2025 edition, themed “A World Stage: The Global Legacy of Indian Cinema,” will focus on celebrating and promoting the four states of India: Uttar Pradesh, Rajasthan, Gujarat, and Punjab. The ceremony will be a grand reflection of India’s cultural diversity, rich heritage, and global influence, highlighting world-renowned Indian cuisine, traditional folk dances, and more.
Haldiram’s commitment to delivering exceptional taste and quality aligns with the goals of DPIFF, which aims to bring people together through the joy of great food and cinema. With its new product launches and partnerships, Haldiram’s is set to continue its legacy as a leading player in the Indian food industry.
Telugu Reddy (Naidu’s family) flagship, Heritage Food, applauds the Union Budget.
Heritage Foods Ltd, a company promoted by the family of Andhra Pradesh Chief Minister N Chandrababu Naidu, has welcomed the Union Budget, citing its alignment with the company’s commitment to farmers. The company, India’s second-largest listed dairy company, is optimistic that the budget’s measures will contribute to the growth and prosperity of the agricultural community and the broader economy. The budget’s focus on improving credit access and increasing the Kisan Credit Card loan limit to Rs 5 lakh is seen as a step towards driving sustainable, long-term growth of the agri-economy.
The company’s Executive Director, Brahmani Nara, noted that the plan to transition one crore farmers to natural farming methods over the next two years aligns with Heritage Foods’ dedication to sustainable and organic practices. The company is delighted to see various missions aimed at boosting agricultural productivity, which it believes will drive long-term growth of the agri-economy.
Heritage Foods is optimistic that the budget’s measures will accelerate India’s journey towards becoming a global agri-food powerhouse. The company’s commitment to farmers and sustainable practices is reflected in its statement, which highlights the importance of supporting the agricultural community and promoting sustainable practices. Overall, the company views the budget as a positive step towards driving growth and prosperity in the agricultural sector.
Haldiram’s Thaat Baat Unveils the Thrilling Winners of the Thali Mahotsav Lucky Draw
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The Thali Mahotsav 2024-2025, organized by Haldiram’s Thaat Baat, has concluded with a grand finale that took place in Nagpur. The event, which was held at Thaat Baat, Sitabuldi, was a celebration of India’s rich culinary heritage, with diners enjoying authentic thalis from different regions of the country, including Rajasthani, Maharashtrian, Gujarati, and Punjabi.
The highlight of the event was the lucky draw, which offered guests the chance to win exciting prizes. The first prize, a TVS iQUBE Electric Scooter, was won by Sarthak Nagpure, while the second prize, a diamond ring, was won by Avani Anand Patil. Additionally, weekly lucky draw winners were announced for each week, with prizes such as diamond rings and silver coins.
The winners were personally felicitated at the event, adding to the grandeur of the celebration. A spokesperson for Haldiram’s Thaat Baat expressed appreciation for the success of the event, stating that it was a celebration of India’s rich culinary heritage and a way to bring people together over great food and joyous moments.
The event would not have been possible without the generous support of the sponsor partners, including A K Gandhi Auto Private Limited, which sponsored the TVS iQUBE electric scooter, and Karan Kothari Jewellers, which sponsored diamond rings and silver coins as weekly lucky draw prizes.
Overall, the Thali Mahotsav was a grand celebration that showcased the rich culinary diversity of India and provided an opportunity for diners to experience the authentic flavors and traditions of various Indian cuisines. The event’s success was made possible through the collective efforts of Haldiram’s Thaat Baat, its sponsor partners, and all the participants who made it a memorable experience.
Heritage Foods surpasses expectations, with a strong third quarter fiscal performance generating ₹10,339 crore in revenue in FY25.
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Heritage Foods Limited, a leading dairy company, has announced its impressive results for the quarter ended December 31, 2024. The company has achieved a notable 10% year-on-year revenue growth, surpassing Rs 10,000 million for the third consecutive quarter, with a revenue of Rs 10,339 million. The company’s milk procurement volumes have increased by 12.62% year-on-year, reaching 1.84 million liters per day (MLPD), while average procurement costs decreased by 2.7% year-on-year to Rs 41.91 per liter.
Milk sales volumes grew by 6.08% year-on-year to 1.17 MLPD, with a slight decline in the average selling price, which decreased to Rs 54.64 per liter due to a shift in the product mix. The company’s value-added products (VAP) segment continued to perform well, with a 17.6% year-on-year revenue growth, contributing 28.2% to the total revenue, up from 26.5% in the same quarter last year. The VAP segment recorded revenues of Rs 2,874 million, a growth of 19.5%, and now contributes 33.5% to the total revenue, up from 31% last year.
Heritage Foods also delivered a strong profitability performance, with an EBITDA of Rs 741 million, resulting in a 7.2% margin. The company’s net profit surged by an impressive 60% year-on-year to Rs 431 million, reflecting a 4.2% margin. Brahmani Nara, Executive Director of Heritage Foods, expressed her satisfaction with the results, stating that the company has achieved Rs 10,000 million+ revenue for the third consecutive quarter. The company’s strong growth in both its core and value-added segments has further solidified its position as a leader in the dairy industry.
Introducing Haldiram’s latest gifting collection
Haldiram’s, a well-known Indian heritage food brand, has launched its Christmas gifting range, featuring a variety of delightful treats to make the festive season more memorable. The range includes classic stollen, a European favorite, alongside other sweet and savory options. The Cherish Range of Plum Cake and Dundee Cake captures the spirit of Christmas with its rich blend of dried fruits and festive spices, while the Assorted Cupcakes are perfect for gifting or indulging.
Haldiram’s has also added the Classic Stollen to its range, a traditional European Christmas bread. The Christmas Treasures Hamper is a thoughtfully curated package that features a selection of holiday delights, including plum cake, stollen, gingerbread, assorted cookies, and a fruit and nut bar. The hamper is designed to bring together indulgent flavors and festive treats to make the season more enjoyable.
According to Kailash Agarwal, President of retail at Haldiram’s, the company’s goal is to make this festive season memorable for everyone by offering a mix of timeless favorites and exciting new creations. With its thoughtfully curated gifting range, Haldiram’s hopes to bring people together and make the celebration of Christmas a more enjoyable experience.
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The Maha Kumbh festival, held every 12 years, is being celebrated in Prayagraj, Uttar Pradesh, India, from January 13 to February 26. Managing Director of Patanjali Ayurved, Acharya Balkrishna, has hailed the event as a “pride of Sanatan” and urged people to focus on internal purity while celebrating the festival. On Tuesday, over 4.55 million people, including 1 million Kalpawasis, took a holy dip at the confluence of the Ganga and Yamuna rivers.
The festival, which attracts devotees from around the world, is expected to host over 45 crore visitors, making it a historic occasion for India. Despite the large crowds, devotees have reported no stampede-like situations, praising the arrangements made by the Uttar Pradesh government. Several Union Ministers, including Amit Shah, Kiren Rijiju, and Rajnath Singh, have also taken a dip at the Triveni Sangam.
The festival has also attracted international pilgrims, including Antonio from Italy and Esther from Spain, who have traveled long distances to attend the event. They have praised the spiritual energy of the Kumbh Mela, with Antonio noting that he felt “fantastic” and “immersed in the blessings” of the event. Esther, who initially felt overwhelmed by the crowds, said she now feels “great” and “transformed” after her experience.
The Maha Kumbh is a significant religious event that takes place every 12 years, where pilgrims flock to the Sangam to take a holy dip at the confluence of the Ganga, Yamuna, and Saraswati rivers, believed to absolve sins and grant moksha. The festival is a testament to India’s rich spiritual heritage and its ability to attract devotees from around the world.
Amul Ad Campaign Takes Fans on a Trip Down Memory Lane with Priyanka Chopra’s Bollywood Flashback
Actress Priyanka Chopra recently shared a collection of Amul advertisements on her Instagram handle, showcasing her journey in Bollywood. The advertisements, inspired by some of her most iconic movies, including “Barfi”, “Dostana”, “Don 2”, “Dil Dhadakne Do”, “Mary Kom”, and “Quantico”, brought back a flood of memories for Priyanka. She confessed that each of these ads has a special place in her memory.
The advertisements, which date back to her early days in the industry, featured Priyanka’s most iconic movies and moments, including her stunning appearance at the Met Gala. Fans went wild, congratulating her on her incredible journey and heritage in the industry. One user wrote, “You’ve come so far, and we’re so proud,” while another commented, “These ads are legendary, just like you!”
Priyanka’s journey in the entertainment industry began when she was crowned Miss World 2000 at the age of 18. She made her acting debut with the Tamil film “Thamizhan” in 2002, followed by her Bollywood debut “The Hero: Love Story of a Spy” in 2003. She went on to win critical acclaim for her performances in films like “Aitraaz”, “Barfi”, “Mary Kom”, “7 Khoon Maaf”, “Dil Dhadakne Do”, and “Bajirao Mastani”.
After carving a niche for herself in Bollywood, Priyanka moved to the US, where she featured in the TV show “Quantico” before doing major films and shows like “The Matrix 4” and “Citadel”. She is now married to Nick Jonas and has a daughter named Malti. The Amul advertisements serve as a nostalgic reminder of her incredible journey in the entertainment industry.
Authenticity takes root, branching out towards a sustainable future: Britannia’s powerful OOH campaign
Britannia, a leading Indian food company, has launched a viral Out-of-Home (OOH) campaign that emphasizes the importance of authenticity and sustainability. The campaign, titled “Rooted in Authenticity, Growing Towards Sustainability,” aims to reposition the brand as a champion of eco-friendly practices and traditional values.
The campaign features a series of eye-catching OOH ads across major cities in India, showcasing Britannia’s commitment to using natural ingredients, reducing waste, and promoting local farming practices. The ads are designed to grab attention and spark conversations, encouraging consumers to think about the impact of their food choices on the environment.
At the heart of the campaign is Britannia’s “Rooted in Authenticity” promise, which highlights the company’s heritage and commitment to traditional values. The brand has been a household name in India for over 100 years, and this campaign aims to reinforce its connection with consumers while also showcasing its evolution towards sustainability.
The OOH ads feature bold visuals and simple messaging, with headlines such as “Growing Towards Sustainability” and “Rooted in Authenticity.” The campaign also includes interactive elements, such as QR codes that link to Britannia’s sustainability website, where consumers can learn more about the company’s eco-friendly initiatives.
Britannia’s commitment to sustainability is reflected in its efforts to reduce waste, increase the use of renewable energy, and promote local farming practices. The company has set ambitious targets to reduce its carbon footprint and is working towards achieving them through a range of initiatives.
The “Rooted in Authenticity, Growing Towards Sustainability” campaign is a significant departure from traditional OOH advertising, which often focuses on product features and benefits. Instead, Britannia is using OOH to tell a story about its values and commitment to sustainability, creating an emotional connection with consumers and positioning the brand as a leader in the industry.
Overall, the campaign is a bold and innovative effort to reposition Britannia as a champion of sustainability and authenticity. By leveraging the power of OOH advertising, the brand is able to reach a wide audience and create a lasting impression, while also driving conversations and engagement around its commitment to eco-friendly practices.
Patanjali is organizing a free yoga and meditation camp at Mahakumbh.
Patanjali, a wellness and spiritual organization founded by Yoga Guru Baba Ramdev, is hosting a free yoga therapy and meditation camp during the Maha Kumbh festival in Prayagraj. The camp will take place from January 27 to January 30, 2025, from 5:00 AM to 7:30 AM, at the Shri Gurukarshini Kumbh Mela Camp. The event will be led by Swami Sharananand Maharaj of Karshi Ashram and aims to help devotees rejuvenate their physical and spiritual well-being while experiencing the sacred atmosphere of the Maha Kumbh.
The camp is open to individuals seeking to enhance their health and mental peace through ancient yoga techniques and meditation. Patanjali’s initiative aligns with its vision of preserving India’s cultural and spiritual traditions, promoting self-discipline, and unity in line with the principles of Sanatan Dharma.
In addition to the yoga camp, Patanjali has also urged people to take a pledge to make India a developed and prosperous nation on the occasion of India’s 76th Republic Day. This event reflects Patanjali’s commitment to promoting health, spirituality, and cultural heritage, and its desire to inspire individuals to adopt a holistic approach to well-being and self-growth.
Renowned Indian food company Reliance Consumer Products secures the iconic SIL brand, aiming to revitalize the country’s culinary heritage and legacy.
Reliance Consumer Products, a subsidiary of Reliance Industries, has acquired the SIL brand, a renowned Indian food company, to revitalize India’s heritage food legacy. The acquisition aims to preserve and promote traditional Indian cuisine, which has been a significant part of the country’s cultural heritage.
SIL, which stands for Shri Indu Limited, was founded in 1924 and has been a leading player in the Indian food industry for over nine decades. The company is known for its high-quality spices, pickles, and other food products that are made using traditional recipes and methods. SIL’s products are popular not only in India but also globally, with a strong presence in countries like the Middle East, Africa, and Southeast Asia.
The acquisition of SIL by Reliance Consumer Products is seen as a strategic move to revitalize India’s heritage food legacy. The company plans to leverage SIL’s expertise and brand reputation to introduce new products and flavors that cater to the changing tastes and preferences of Indian consumers. At the same time, Reliance Consumer Products aims to preserve the traditional manufacturing processes and recipes that have made SIL’s products so popular.
The acquisition is also expected to create new job opportunities and stimulate economic growth in the region. SIL has a strong presence in the Indian market, with a network of distributors and retailers across the country. The company’s products are also exported to several countries, which is expected to increase with the support of Reliance Consumer Products.
In addition to preserving India’s heritage food legacy, the acquisition is also expected to promote Indian cuisine globally. SIL’s products are known for their unique flavors and aromas, which are a reflection of India’s rich cultural heritage. The company’s products are also made using high-quality ingredients and traditional manufacturing processes, which is expected to appeal to consumers who are looking for authentic and sustainable food options.
Overall, the acquisition of SIL by Reliance Consumer Products is a significant development in the Indian food industry. The company’s plans to revitalize India’s heritage food legacy and promote Indian cuisine globally are expected to have a positive impact on the industry and the economy.
Groundbreaking collaboration for a renowned media group to partner with a leading Indian food company
Rose Media Group, a media company in Sussex, has announced a partnership with Haldiram UK, the UK arm of India’s largest snack giant, to help the company expand its presence in the British market. Haldiram, which was founded in 1937 and remains owned by the Agarwal family, is a major player in the food industry, with a global presence in over 80 countries and a portfolio of over 500 products that includes sweets, savouries, and frozen foods. The company is looking to strengthen its position in the UK market and has chosen Rose Media Group to lead its strategic marketing and PR efforts.
As part of the partnership, Rose Media Group will work closely with Rhea Agarwal, a third-generation member of the Agarwal family, who has been tasked with overseeing the company’s expansion into the UK and EU markets. Agarwal brings a fresh perspective to the brand’s marketing, aiming to connect its heritage with modern innovation to attract new and diverse audiences. Rose Media Group’s managing director, Aneela Rose, expressed excitement about the partnership, stating that the company is “thrilled by the opportunities ahead to elevate the brand’s profile and establish its products as household favourites across the UK.”
The partnership marks a new chapter for Haldiram as it seeks to grow its presence in the UK market, and Rose Media Group is well-equipped to assist in this effort. With a proven track record in traditional and digital PR campaigns, Rose Media Group has worked with a range of food clients, including Hill Biscuits, itsu, and Bagelman. The partnership with Haldiram UK strengthens its position in the food sector and provides the opportunity to assist in the growth of a globally celebrated brand.
Heritage Foods reports 60% surge in Q3 net profit to ₹43 crore, with revenue growing 10% to ₹1,034 crore.
Hyderabad-based dairy products manufacturer Heritage Foods Ltd (HFL) has reported a significant jump in its third-quarter net profit, which rose 59.9% year-on-year (YoY) to ₹43 crore. The company’s revenue from operations increased 10% to ₹1,034 crore during the quarter ending December 31, 2024. Heritage Foods’ operating level EBITDA (Earnings Before Interest, Tax, Depreciation, and Amortization) surged 42% to ₹74 crore, with an EBITDA margin of 7.2%.
The company’s milk procurement volumes grew 12.62% YoY to 1.84 million litres per day (MLPD), driven by a 2.7% YoY decline in average milk procurement prices, which stood at ₹41.91 per litre. Milk sales volumes increased 6.08% YoY to 1.17 MLPD, while the average selling price declined slightly to ₹54.64 per litre due to a shift in product mix.
The company’s Value-Added Products (VAP) segment, which includes consumer packs of ghee and butter, reported a strong 17.6% YoY growth, with revenues reaching ₹2,874 million. This segment’s contribution to total revenue increased to 28.2%, up from 26.5% in Q3 FY24. The VAP segment’s revenue, including consumer packs of ghee and butter, rose 19.5% YoY to ₹3,417 million, accounting for 33.5% of the company’s total revenue.
In a statement, Brahmaji Nara, Executive Director, said that the company has reported revenue of ₹10,339 million for the third consecutive quarter, with EBITDA of ₹74 million and a 7.2% margin. The company’s net profit increased significantly by 60% YoY to ₹43 crore, resulting in a 4.2% margin, reinforcing its strong financial standing.
Snack giant Haldiram teams up with media company in new business partnership
Rose Media Group (RMG) has partnered with Haldiram, a 84-year-old food company, to help the company expand its reach in the UK market. Haldiram, founded in 1937 and still owned by the Agarwal family, has a global presence, with over 500 products distributed globally across 7 million retail outlets in 80 countries. The company’s range includes sweets, savouries, and frozen foods. RMG will lead Haldiram’s strategic marketing and PR efforts in the UK.
The partnership marks a new chapter for Haldiram as they aim to grow their presence in the UK market. Aneela Rose, Managing Director of RMG, stated that the company is “thrilled” to work with Haldiram, citing their “passion” and “integrity”. Rhea Agarwal, a third-generation family member, is spearheading the brand’s expansion into the UK and EU markets, seeking to combine the brand’s heritage with modern innovation to attract new audiences.
Rose Media Group was established by Aneela Rose in 2004, and has worked with clients across various sectors, including Hill Biscuits, itsu, and Bagelman. The partnership with Haldiram strengthens RMG’s position in the food sector and provides an opportunity to contribute to the growth of a globally recognized brand. As Haldiram enters the UK market, RMG’s expertise will help the company establish its products as household favorites.