Parle
The increasingly crowded ₹10 beverage market in India is now dominated by Campa, Smoodh, and Amul Tru.
Gujarat Cooperative Milk Marketing Federation (GCMMF) has launched a new dairy-based fruit drink, “Tru,” at a competitive price point of ₹10 for 150ml. This move is part of the company’s strategy to enter the low-priced beverage market and increase its sales. The company plans to introduce more beverages at this price point, making it a major player in the market.
The ₹10 price point has become a popular category across various consumer goods, as it provides accessibility to the large Indian middle class and lower-middle-class population. Several companies, including Reliance Consumer Products Limited (RCPL), are already present in this space. RCPL relaunched its Campa brand at ₹10 last year, disrupting the low-priced beverage market and forcing established players to re-evaluate their pricing strategies. Dabur India also added the ₹10 price point to its Real fruit drink portfolio a few years ago.
GCMMF’s Tru will compete indirectly with other low-priced beverage brands such as Dabur’s Real, Varun Beverages’ Tropicana, Britannia’s Winkin Cow, and Parle’s Smoodh. However, product availability and sustained advertising will be crucial to success.
High inflation poses a challenge for companies operating in the ₹10 segment, as they need to manage costs to maintain profitability. Companies are forced to lower quantities to sell at the same price, making it a challenging market to navigate.
The Indian beverages market is expected to grow to ₹1.47 trillion by 2030, driven by increasing demand and urbanization. The ₹10 price point is a key factor in this growth, as it provides access to a wider audience and expands the market. As the competition heats up, companies will need to innovate and adapt to stay ahead in the market.
Parle Biscuits ordered to pay Rs 14.4 lakh fine for deceptive advertising practices
The Additional District Magistrate (ADM) of Khurda has imposed a fine of Rs 14.4 lakh on Parle Biscuits Private Limited for making misleading claims on packets of “sugar-free” biscuits. The fine was imposed after a Food Safety Officer (FSO) from East Coast Railway, Khurda Road Division, filed a complaint against the company. The FSO alleged that the company was making false claims about its products, violating the provisions of the Food Safety and Standards Act (FSSA) of 2006.
The ADM directed the company to deposit the fine amount within a month and also to ensure compliance by making necessary changes to its product labeling. The company had made a false claim on its packet of biscuits that it was “sugar-free” when, in reality, it was not. The packet had unclear information, and the product label indicated it was sugar-free, with four sealed packets weighing 327.6 grams each.
A report from the Bhubaneswar Food Laboratory confirmed that the product was mislabeled and violated Section 3.1(j) of the Food Safety and Standards (Advertising and Claims) Regulations, 2018. The FSO filed a complaint against the vendor, and the ADM’s court delivered a verdict based on the evidence. The fines imposed on other parties, including Bhagabati Food Private Limited, franchise operators, a distributor in Jatni, and a salesman operating stalls at Khurda Road railway station, range from Rs 20,000 to Rs 3 lakh. Failure to comply with the directives and deposit the fines within the stipulated period may result in further legal action.
Golden Upgrade: Parle-G’s 26-Gram Biscuit Sparkles with a Luxe Makeover, Leaving Netizens Smitten with ‘G’!
Parle-G, a popular Indian biscuit, has been reimagined in 22-carat gold, and the result is a stunning, expensive, and Instagram-worthy creation. A jeweler showcases the gold biscuit, complete with intricate details and a decorative border, in a viral video that has garnered over four lakh likes and thousands of comments.
The gold biscuit has sparked a mix of amusement and admiration, with many regarding it as a “premium version” of the beloved snack. The price of this luxury biscuit? A staggering over ₹2 lakh, making it a blend of craftsmanship and nostalgia.
The video has also sparked a social media frenzy, with users sharing witty reactions and memes. The trend of luxury-inspired collectibles, especially nostalgic items, continues to fascinate audiences online. The gold biscuit has become a viral sensation, with users comparing the difference in price between the original Parle-G biscuit (₹10 for a 75g pack) and the gold version.
The Parle-G Gold biscuit is not just a novelty for jewelry enthusiasts but also for foodies and meme lovers. The video showcases the gold biscuit’s intricate design, complete with the iconic Parle-G logo and border, leaving viewers in awe. The gold biscuit has become a symbol of the blend of luxury and nostalgia, piquing the interest of many online.
In a bizarre move, a jewelry company shocked customers by offering a golden biscuit shaped like a Parle G – a popular Indian snack, sending shockwaves through the online community.
A recent video posted by NK Jewellers on Instagram is going viral, showcasing a unique 22-carat gold biscuit designed to look like Parle-G, a popular Indian tea-time biscuit. The 26-gram gold biscuit features a hallmark of 916% and is made of hollow gold. The video has received over 400,000 likes and many comments, with netizens expressing their amazement and calling it a “Premium version of Parle G”.
The gold biscuit has a design reminiscent of the original Parle-G biscuit, with the words “Parle G” inscribed in the center. The video shows a jeweller holding the gold biscuit, revealing its biscuit-like design on both sides. While original Parle-G biscuits are known for being affordable, with a 75-gram pack costing just Rs. 10, the real gold version would be much more expensive, above Rs. 2 lakh.
Netizens have been reacting to the video, calling it “Wow” and “Genius”. One user humorously replaced the “G” in Parle-G with “Gold”, while another joked that Mukesh Ambani, a business magnate, might buy such a biscuit. The video has become a sensation, with the original post still trending on Instagram despite being posted in January. The gold biscuit has sparked nostalgia and sentiment, bringing back memories of the iconic Indian snack. Overall, the video has become a viral sensation, entertaining and astonishing people with its unique and luxurious interpretation of a beloved snack.
Taarak Mehta Ka Ooltah Chashma’s patriarch Jethalal takes center stage as the new face of Parle-G in a creative twist!
An artist, identified as alen_sahu_art, has created a viral sensation on Instagram by drawing Jethalal from the popular Indian TV show “Taarak Mehta Ka Ooltah Chashmah” on a Parle-G biscuit packet. The video shows the artist skillfully replacing the face of a child with Jethalal’s character on the packaging, accompanied by the iconic theme song of the show in the background. The video has garnered significant likes, comments, and views, with fans highly impressed and praising the artist’s creativity.
Fans have been indulging in humorous responses, with some joking about the new tagline “Chai piyo, biscuit khao” and others requesting the artist to create similar sketches of other popular characters from the show. The post has even sparked interest in purchasing customized packets with Jethalal’s face.
In unrelated news, the Pakistan cricket team is nearing the end of their final preparatory assignment before the ICC Champions Trophy. They are currently participating in a tri-series against New Zealand and South Africa, with a six-wicket victory over South Africa in the third ODI setting up a final clash against New Zealand. However, a humorous incident involving South African cricketer Wiaan Mulder during the post-match presentation has now gone viral. A video shows Mulder receiving a “Catch of the Match” award for his outstanding performance, but an amusing misunderstanding unfolds when he realizes he didn’t receive the full amount of prize money.
Krishnarao Bidadi departs from Parle Products after two-and-a-half decades of dedicated service.
Krishnarao Buddha, the Senior Category Head at Parle Products, has concluded his 23-year tenure at the company. Buddha recently ended his position in November 2024 and is now taking a sabbatical. During his time at Parle, he played a crucial role in developing and launching new products, including Kaccha Mango Bite and expanding the brand’s snacking category with brands like Chatkeens and Parle Wafers.
Buddha shared an anecdote about his initial interview at Parle, where he promised to stay with the company for at least three years. The years turned into five, and eventually 23. He credited his boss’s approval and mentorship for his growth and development during his tenure.
As a seasoned professional, Buddha has worked in various industries, including apparel, food, and beauty. His expertise lies in advertising, media management, and building brand equity. He is known for his ability to revive struggling brands and develop strategies to meet market demands. He has also launched many successful product launches and expanded the company’s presence in new markets.
For Buddha, Parle Products was more than just a workplace – it was a family where he learned, evolved, and thrived. He expressed his gratitude for the exceptional colleagues, mentorship, and support he received during his time at the company.
During his sabbatical, Buddha will be consulting brands and exploring new opportunities. He is open to full-time marketing roles if the right opportunity arises. His extensive experience in the FMCG industry has equipped him with a unique set of skills, and his future endeavors are likely to be filled with excitement and growth.
Krishnarao Buddha bids farewell to Parle, ending a 24-year association.
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Krishnarao Buddha, the senior category head of marketing at Parle Products, has ended his 24-year tenure with the company. On LinkedIn, Buddha reflected on his journey, calling Parle Products a “family” that had provided him with growth, challenges, and cherished memories. After an “unforgettable journey,” Buddha has announced his departure from the company.
Buddha joined Parle Products in 2001 and played a vital role in expanding the company’s portfolio across several categories, including snacks, confectionery, cakes, and rusk. With nearly three decades of experience in the Fast-Moving Consumer Goods (FMCG) sector, he brought significant expertise and leadership skills to the company.
During his time at Parle Products, Buddha was instrumental in building product categories, leading high-performing teams, and developing strategic marketing initiatives. His significant contributions to the company will likely be remembered, and his dedication and commitment are evident in the many memories and experiences he described in his announcement.
In a heartfelt message on LinkedIn, Buddha expressed his deep gratitude to Parle Products and its colleagues. He highlighted the exceptional mentorship and support that had shaped his journey, acknowledging the many meaningful relationships he formed during his tenure. Buddha left no doubt as to the special bond he forged with the organization, stating, “Parle Products has been more than just a workplace; it has been a family…”
Buddha’s departure from Parle Products marks the end of an significant chapter in his professional career, and it remains to be seen what the next chapter holds.
Mia Khalifa Unveils Her New Role as the Iconic Red-White-Hot Pink Parle-G Girl, Leaves Fans in Awe with a Viral Instagram Reel That Has Racked Up 70 Million Views!
Social media influencer Laxmi Narayan Sahu has created a stir on Instagram by rebranding the iconic Parle-G biscuit cover with the image of adult film star Mia Khalifa. Sahu, a Bachelor of Fine Arts graduate, has gained millions of views for his creative painting, which features Mohila, the iconic Parle-G girl, replaced by Mia Khalifa. The post has sparked a range of reactions on social media, with some users praising Sahu’s skill while others have raised eyebrows about the decision to use an adult film star’s image.
Mia Khalifa, a Lebanese-American artist, has spoken publicly about her past in the adult film industry, calling it a “dark period” and expressing a desire to move on from it. She has since become a social media personality, webcam model, and sports commentator, and has co-founded a jewelry brand. However, Khalifa has also spoken about the backlash she faced after her adult film career, including death threats from ISIS and the impact it had on her life and well-being.
The reaction to Sahu’s art piece has been mixed, with some users lauding his creativity and others questioning the decision to use a controversial figure like Mia Khalifa. While Sahu’s post has gained significant attention, it also raises questions about the blurring of cultural and social norms. As social media continues to play a significant role in shaping our cultural discourse, it is important to consider the implications of using controversial figures in art and the potential impact it may have on individuals and society at large.
At just 17, this woman entrepreneur launched a business empire worth Rs 8000 crore, with Frooti being her brainchild; her remarkable journey is that of….
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Frooti, a beloved mango-flavored drink in India, has been a part of many people’s childhood memories. Launched in 1985, Frooti has expanded its packaging options to PET bottles and rectangular packs. But who is behind the success of Frooti? The answer is Nadia Chauhan, the Chief Marketing Officer and Joint Managing Director of Parle Agro, the company that produces Frooti.
Nadia, a California-born and Mumbai-raised woman, graduated from H.R. College with a degree in commerce. She joined her father’s company, Parle Agro, when she was just 17 years old. At the time, the company’s earnings were Rs 300 crore, but under Nadia’s leadership, the company’s revenue grew to Rs 4200 crore, and in 2022-2023, it reached Rs 8000 crore.
Nadia’s success story is a testament to her hard work and dedication. She learned the ins and outs of the business from a young age, immersing herself in Parle Agro’s operations and learning the grind of business. Her father, Prakash Chauhan, is the CEO of Parle Agro, and there were high expectations for her to take over the family business. However, Nadia earned her position through her own efforts, rather than simply inheriting it.
Under Nadia’s leadership, Frooti has become a household name in India, and the brand has been advertised by several celebrities, including Ram Charan, Allu Arjun, Alia Bhatt, and Shah Rukh Khan. Nadia’s role in the company’s success has been widely recognized, and she is credited with the massive turnaround of the company’s revenue. Despite her young age when she joined the company, Nadia has proven herself to be a shrewd businesswoman and a successful leader in the industry.
The irreverent Farah Khan swings by to swap witty banter with a comedian as they divinely dissect Parle-G’s unexpected Biryani venture!
Comedian Rahul Dua has weighed in on the viral sensation of “Parle-G Biryani”, a strange food combination created by Heena Kausar Raad by mixing Parle-G biscuits into a biryani dish. Dua’s reaction in a video is one of disgust, with him saying “I will not believe it” and expressing his confusion and disbelief at the combination. He jokingly tells Raad’s students that they should blink twice if they’re in trouble and he’ll come to get them.
Other reactions from the online community are divided, with some people defending the dish and others sharing Dua’s sentiments of confusion and skepticism. Bollywood personality Farah Khan even took to social media to joke about the dish, suggesting that chai should be added to the raita to complement the biryani.
Dua’s comments have been shared widely online, with many people laughing and relating to his reactions. The #ParleGBiryani hashtag has gone viral, with people sharing their thoughts and reactions to the unusual food combination. While some people might enjoy the idea of a unique flavor combination, it’s unlikely that the Parle-G Biryani will be winning any culinary awards in the near future. The discussion has sparked humor and conversation, with people embracing the weird and wonderful world of food fusion.
The executive has held leadership positions at prominent brands, including Coca-Cola India, Parle Products, LinkedIn, and Publicis Groupe, among others.
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Storyboard18’s CXO Moves highlights the latest changes in the brand marketing ecosystem. In this edition, several executives have made significant career moves. Coca-Cola India has appointed Desmond Nikhil D’Souza as VP-Customer & Commercial Leadership, South West Asia, marking a change from his previous role as VP-Sales, India, at Mondelez International. D’Souza has experience working at Infosys Technologies, PepsiCo, and Zomato.
Krishnarao Buddha has left his position as Senior Category Head-Marketing at Parle Products. He has previously worked at Maxwell Apparels, Uncle Chipps, Excelcia Foods, and Gold Cross. Meanwhile, Vidhya Srinivasan has been promoted to VP/GM-Advertising & Commerce at Google, having previously held the same role for Advertising.
LinkedIn has appointed Deepak Agrawal as Chief AI Officer, joining from Pinterest, where he served as Chief AI Officer and VP-Consumer and Trust Engineering. Agrawal has also worked at AT&T, Yahoo, and VentureBeat. Publicis Groupe has parted ways with Geraldine White, its former Chief Diversity Officer, who had previously worked at Draftfcb, DDB, Publicis Modem, SapientNitro, and Publicis Sapient.
In other moves, Bimal Julka has joined Paytm as a non-executive independent director. Julka is an IAS officer with 41 years of experience leading projects across various government ministries. Hindware has appointed Nirupama Sahay as its Chief Executive Officer, having previously held positions at Asian Paints, Whirlpool Corporation, GE Capital, Philips Lighting, and Surya Roshni.
These executives have made significant career moves, with many shifting industries, companies, or roles. Their expertise and experience will undoubtedly shape the brand marketing landscape in their new positions. Storyboard18’s CXO Moves aims to keep readers informed of these key developments, providing insight into the people movements that shape the industry.
Meet Nadia Chauhan, the visionary leader behind Parle Agro’s multi-billion-dollar success story
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Nadia Chauhan, the current Chairperson and Strategy Advisor of Parle Agro, has successfully led the company to become one of the largest and most successful food and beverage businesses in India. With a turnover of over Rs. 4,000 crores, Parle Agro has a wide range of brands, including the popular hy derivative Gemini, Gits, and others.
Born in 1966, Nadia Chauhan comes from a business family and has deep roots in the industry. Her father, Pranab Behari, was a renowned entrepreneur who had a significant impact on the country’s food and beverage industry. Nadia’s early years were spent learning the ropes of the business from her father, and she eventually joined Parle Agro in the late 1980s.
Under Nadia’s leadership, the company has witnessed significant growth, expansion, and diversification. She has been instrumental in developing new products, entering new markets, and adopting innovative strategies to stay ahead of the competition. Her vision has been to make Parle Agro a global brand, while also being committed to social and environmental causes.
Throughout her career, Nadia has received numerous awards and accolades, including the “Businesswoman of the Year” award at the World Women Leadership Congress. She has also been recognized for her philanthropic efforts, particularly in the area of education and healthcare.
Nadia’s leadership style is characterized by her ability to build strong relationships, inspire her team, and foster a culture of innovation and entrepreneurship. She is known for her strategic thinking, analytical skills, and problem-solving abilities, which have been instrumental in Parle Agro’s success.
Today, Nadia is a highly respected figure in the Indian business community, and her company is synonymous with high-quality products, innovative marketing, and customer-centric approached. As a leader and a woman entrepreneur, Nadia Chauhan is a role model for many, inspiring a new generation of business leaders and entrepreneurs.
Pal and PepsiCo, Kellogg’s, and other major global FMCG companies have also taken notice of Nadia’s achievements and partnered with Parle Agro to leverage her expertise and expand their offerings in the Indian market.
Nadia’s success story is a testament to her vision, leadership, and entrepreneurial spirit. Her inspiring journey, from being a part of a family business to leading it to great heights, has made her a household name in the business world.
After 24 years, Krishnarao Buddha departs from Parle Products, marking a significant transition.
Krishnarao Buddha, a veteran executive with 23 years of experience at Parle Products, has stepped down from his role at the company. Buddha has been an integral part of Parle Products’ success story, having played a key role in the growth and development of the company.
During his tenure, Buddha was responsible for steering the company’s marketing and branding efforts, leading to the introduction of iconic products such as Maggi and Chappals. He also oversaw the launch of several new products, which helped to diversify the company’s portfolio.
Buddha’s departure marks the end of an era for Parle Products, as he has been an integral part of the company’s leadership team for over two decades. His resignation is seen as a significant development in the company’s history, and his absence will undoubtedly be felt.
While Buddha’s move is seen as a loss for Parle Products, it is also an opportunity for him to explore new opportunities and challenges. In his statement, Buddha expressed his gratitude to the company for the support and opportunities he has received over the years and hinted at his enthusiasm for the new beginnings ahead.
The exact reason for Buddha’s departure is not specified in the reports, but it is understood that he will be taking on new challenges that will allow him to utilize his skills and expertise in new and exciting ways.
Buddha’s exit comes at a time when Parle Products is poised for further growth and expansion, and his successor will have a significant task to fill his shoes. However, the company’s leadership has confidence in the existing team and its ability to carry on the momentum, and the impact of Buddha’s departure is likely to be minimized.
In summary, Krishnarao Buddha has stepped down from his role at Parle Products after 23 years of dedicated service. While his departure marks the end of an era, it also presents an opportunity for him to explore new opportunities and challenges. His legacy at Parle Products will be remembered for years to come, and the company will miss his leadership and expertise.
After 23 years at the helm, Krishnarao Buddha brings his tenure as Parle’s leader to a close.
Krishnarao Buddha, a senior category head – marketing at Parle Products, has resigned from his position after over 23 years with the company. Buddha joined Parle in 2001 as a product manager and played a key role in the successful launches of several brands, including Parle Kreams and Parle Kaccha Mango Bite. Throughout his career, he held various positions of increasing responsibility, including deputy marketing manager, category head – marketing, and senior category head – marketing.
In his most recent role, Buddha led the confectionery, snacks, cakes, and rusk portfolios to the top position, solidifying Parle’s position as a total foods company. He is a highly accomplished FMCG marketing leader with nearly 30 years of experience in building iconic brands, driving profitability, and revitalizing underperforming portfolios. Buddha has a proven track record of scaling brands worth over INR 100 crore and excels in leading cross-functional teams and executing innovative strategies across Modern Trade, E-commerce, and Digital platforms.
Before joining Parle, Buddha worked at Gold Cross as Media Manager and Sales Promotions Manager, and also had experience with other companies such as Excelcia Foods, Uncle Chips, and Maxwell Apparel. His resignation comes as a surprise, given his long tenure and significant contributions to the company. The exact reasons for his departure are not specified in the article.