Parle Products has launched a new television commercial (TVC) for Parle’s Wafers, coinciding with the Indian Premier League (IPL) 2025 season. The campaign, titled “Taste ka Social Snacking,” highlights the role of Parle’s Wafers in bringing people together and fostering a sense of community. The TVC showcases how the product can be enjoyed in various social settings, such as at work, parties, or while watching cricket matches.
According to Mayank Shah, Vice-President of Parle Products, the campaign aims to celebrate the joy of sharing and togetherness that comes with snacking, particularly during the high-energy IPL season. The company believes that Parle’s Wafers are the perfect accompaniment to any social gathering, whether it’s a quiet get-together or a lively party.
The campaign will be promoted through a combination of digital, on-ground, and television channels to maximize its reach. The TVC has been created by Rediffusion Brand Solutions, with Karman Line Films serving as the production house and Kunal Pardeshi as the director. The campaign’s credits also include Nivesh Gupta as Product Manager and Anshuman Sharma as Deputy Brand Manager.
The “Taste ka Social Snacking” campaign is designed to resonate with consumers and position Parle’s Wafers as a staple snack for social occasions. By emphasizing the importance of sharing and togetherness, the company aims to create an emotional connection with its target audience and increase brand loyalty. With its catchy slogan and engaging visuals, the campaign is likely to generate buzz and drive sales during the IPL season. Overall, the campaign is a strategic move by Parle Products to leverage the popularity of the IPL and reinforce its position in the snack food market.