A cornerstone of Patanjali’s success is its competitive pricing. By maintaining a low-cost model and efficient supply chain, they offer products at prices significantly lower than many established national and international brands, making them accessible to a larger segment of the population, including price-sensitive rural and semi-urban markets. Patanjali boasts a diverse product range, including FMCG goods like food products (ghee, atta, biscuits, juices), personal care items (toothpaste, shampoo, skin creams), Ayurvedic medicines, and home care products. This broad portfolio allows them to cater to a wide range of consumer needs.
Patanjali strategically leverages the immense popularity and trust associated with its founders, Baba Ramdev, a well-known yoga guru, and Acharya Balkrishna. Their marketing campaigns often emphasize the natural and Ayurvedic aspects of their products, resonating with health-conscious consumers and those seeking traditional Indian remedies. The “Swadeshi” (indigenous) appeal also plays a significant role in their branding. Patanjali has established a widespread distribution network comprising exclusive Patanjali stores (Chikitsalayas and Arogya Kendras), partnerships with traditional grocery stores, supermarkets, hypermarkets, and a growing online presence through their own e-commerce platform and collaborations with major online retailers. This multi-channel approach ensures broad market reach across urban and rural India.
The company has invested in establishing its own manufacturing units and emphasizes backward integration by sourcing raw materials, including herbs and agricultural produce, directly from farmers. This helps in maintaining quality control and cost efficiency. Patanjali Ayurved has witnessed significant growth since its inception. While it underwent some restructuring with the transfer of its food business to Patanjali Foods in 2022, it still maintains a substantial presence in the Ayurvedic and FMCG sectors. In the fiscal year 2023-24, Patanjali Ayurved’s total income reportedly increased by over 23%, reaching ₹9,335.32 crore, although revenue from operations saw a decline due to the business transfer. Patanjali’s business model uniquely blends traditional Ayurvedic principles with modern manufacturing and marketing techniques. Their direct-to-consumer approach through exclusive outlets and online platforms, coupled with leveraging the trust in Ayurveda and the founders’ image, has been a key differentiator.
Latest News on Patanjali Products
Patanjali Reveals Ayurvedic Secrets to Minimize Chronic Disease Risk: Top Health Tips from News24
Chronic diseases such as diabetes, high blood pressure, and heart conditions are major health challenges globally. To combat these ailments, extensive research is being conducted to understand and control them. In the United States, renowned journals and institutions are publishing detailed findings on the causes, risks, and lifestyle interventions that can prevent or manage these conditions. Similarly, in India, Patanjali Ayurved has taken a comprehensive approach to managing chronic diseases through Ayurveda and yoga.
Patanjali’s vision is to promote a holistic approach to healthcare, emphasizing the importance of lifestyle changes, balanced diet, and regular practice of yoga and pranayama. The organization claims that Ayurvedic herbs, Panchakarma therapies, and routine discipline can help boost the immune system and prevent or manage chronic health conditions. Patanjali has also developed new Ayurvedic medicines that have reportedly been effective in managing serious diseases such as diabetes, hypertension, and arthritis.
The organization stresses the importance of combining ancient traditions with modern scientific thinking. By reviewing traditional scriptures and adapting them using modern methodologies, Patanjali has developed remedies that have been tested on patients and published in books used by Ayurvedic practitioners worldwide. Yoga and proper nutrition play a vital role in Patanjali’s healing philosophy, with a focus on enhancing the body’s immune system and promoting overall well-being.
Patanjali’s efforts aim to make Ayurveda accessible to all, and the organization has been publishing books and magazines to educate the public about natural healing methods. This initiative has contributed to a global revival of interest in Ayurvedic medicine and represents a growing movement that combines tradition and science. By promoting a return to nature and self-discipline, Patanjali hopes to create a healthier future for all.
In addition to its research and development efforts, Patanjali has also established the Patanjali Research Foundation, which conducts studies on the effectiveness of Ayurvedic treatments. The foundation has reportedly found that many patients have experienced relief from chronic health conditions through Ayurvedic treatment. With its unique blend of ancient traditions and modern scientific thinking, Patanjali is working towards a future where Ayurveda is recognized as a viable and effective approach to managing chronic diseases. Overall, Patanjali’s approach emphasizes the importance of a holistic and natural approach to healthcare, and its efforts are contributing to a growing movement towards a healthier and more sustainable future.
Patanjali introduces electric scooter boasting 440km range, priced at ₹14,000
Patanjali, a well-known Indian company in the FMCG and healthcare industry, has made a bold entry into the electric vehicle space with the launch of an electric scooter. The scooter boasts an impressive range of 440 kilometers on a single charge, making it an attractive option for daily commuters. Powered by a removable lithium-ion battery, the scooter can reach a maximum speed of 60 km/h and takes around 3-4 hours to fully charge. Weighing around 75-80 kilograms, the scooter features front and rear drum brakes and is available in four colors: white, blue, grey, and black.
What’s remarkable about this electric scooter is its affordability, priced at ₹14,000, which is significantly lower than the average price of electric scooters in India, ranging between ₹70,000 and ₹1.2 lakh. This makes it an attractive option for mass market consumers, particularly those in small towns, students, and environmentally conscious individuals looking for a cost-effective and eco-friendly mode of transportation. The scooter’s lightweight body also makes it a convenient option for women seeking safe mobility.
Patanjali’s electric scooter is designed to be cheap, environmentally friendly, and widely available, positioning it as a competitive option for first-time buyers of electric vehicles. Although the company has not made an official announcement regarding booking links or delivery timelines, it has hinted at a phased rollout plan, starting with pilot cities in Uttar Pradesh and Uttarakhand. Pre-booking will be available through authorized Patanjali outlets and a dedicated mobile app, with a country-wide launch expected by the end of 2025. With its affordable price and impressive features, Patanjali’s electric scooter is likely to disrupt the Indian electric vehicle market and appeal to a wide range of consumers.
The Ghee Market Is Witnessing Explosive Growth
The global ghee market is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2025 to 2032, reaching $95 billion by 2032. The market is driven by the increasing demand for healthy and natural products, particularly among health-conscious consumers and those following paleo and Ayurvedic diets. Ghee, a clarified form of butter, is rich in healthy fats and vitamins, making it a popular choice for cooking, baking, and as a dietary supplement.
The market is segmented by type, including cow ghee, buffalo ghee, organic ghee, herbal ghee, and cultured ghee. The dominant region for ghee consumption is South Asia, while North America is the fastest-growing region. The market trends include the surge in demand for artisanal and organic ghee, the use of ghee in bakery and snack products, and the growth of e-commerce and direct-to-consumer brands.
The major players in the ghee market include Amul, Patanjali, Nestle, Britannia, and Mother Dairy, among others. The market faces challenges such as high production costs, regulatory differences, and shelf stability concerns. However, there are opportunities for growth in the global expansion of Indian foods, the use of ghee in sports and fitness markets, and the development of premium packaging and nutraceutical products.
The market research report provides a comprehensive analysis of the ghee market, including market segmentation, regional analysis, and competitive landscape. The report aims to provide insights into the key factors influencing the growth of the market, including opportunities, drivers, and challenges. The report also analyzes the market trends, including the growth of artisanal and organic ghee, and the use of ghee in bakery and snack products.
The report is based on a thorough analysis of the market, including primary and secondary research, and provides a detailed overview of the market, including market size, growth trends, and competitive landscape. The report is intended to provide insights and guidance to stakeholders, including manufacturers, distributors, and investors, to help them make informed decisions about the ghee market.
Key findings of the report include:
* The global ghee market is expected to grow at a CAGR of 6.2% from 2025 to 2032.
* The dominant region for ghee consumption is South Asia, while North America is the fastest-growing region.
* The market trends include the surge in demand for artisanal and organic ghee, the use of ghee in bakery and snack products, and the growth of e-commerce and direct-to-consumer brands.
* The major players in the ghee market include Amul, Patanjali, Nestle, Britannia, and Mother Dairy, among others.
* The market faces challenges such as high production costs, regulatory differences, and shelf stability concerns.
Overall, the report provides a comprehensive analysis of the ghee market, including market trends, competitive landscape, and growth opportunities. It is intended to provide insights and guidance to stakeholders to help them make informed decisions about the ghee market.
Patanjali’s natural therapies are increasingly being relied upon as effective healthcare solutions due to their growing credibility.
In today’s fast-paced and stressful world, people are seeking natural and holistic approaches to health and wellness. Many are turning away from synthetic pharmaceuticals and treatments, instead seeking alternatives that draw from ancient wisdom. Patanjali Ayurved, an Indian company founded by Yoga guru Baba Ramdev and Acharya Balkrishna, has gained widespread attention and trust for its approach to healthcare that emphasizes natural therapies, supplements, and Ayurvedic products.
Patanjali’s focus on Ayurveda has resonated with people looking for time-tested solutions to health issues. The company’s use of herbal remedies, balanced nutrition, and lifestyle changes has helped individuals turn their lives around for the better. Ayurvedic practices, which balance the body’s doshas (Vata, Pitta, and Kapha), are tailored to suit each individual and have become increasingly popular.
As consumers become more aware of the ingredients in the products they use, Patanjali’s transparent and credible ecosystem has won hearts. People are now embracing natural ways, such as drinking herbal teas, using natural skincare, and consuming Ayurvedic tablets for digestion. The younger generation is also adopting these practices, with millennials and GenZs seeking mental peace, physical activity, and balanced nutrition.
In addition to Ayurvedic products, people are turning to practices like yoga, meditation, and healthy lifestyle choices to achieve holistic wellness. Traditional therapies like Panchakarma and Shatkarma, which are cleansing and rejuvenating, are also gaining popularity. These therapies help to detoxify the body, restore balance, and enhance vitality and immunity.
The growing interest in natural therapies suggests a shift towards healthcare models that prioritize harmony with nature, prevention, and holistic well-being. As modern lifestyles continue to bring new challenges, many are turning to age-old practices to find balance in life. Patanjali Ayurved is at the forefront of this movement, offering a range of natural and effective solutions for overall health and wellness. By embracing these holistic approaches, people can take control of their health and well-being, leading to a happier and more balanced life.
Nourishing daily life: Patanjali’s organic offerings gain mainstream appeal
What we eat has a significant impact on our physical health. A diet consisting of processed foods can lead to a lethargic and unhealthy lifestyle, whereas a plate of natural foods and beverages can result in a healthy, strong, and active body and mind. In recent years, Indians have become more aware of the importance of healthy eating, leading to an increase in demand for food products that are not only tasty but also good for the body.
Several Indian brands are working to break the stereotype that healthy food is expensive or tasteless. They are offering a range of products, from edible oils and atta to packaged foods like biscuits, noodles, and snacks, that are healthier alternatives without compromising on taste or affordability. One such brand is Patanjali, which has become a popular choice among Indians for its natural and healthy products.
Patanjali offers a range of options, including multigrain snacks, herbal drinks, fruit juices, and energy beverages that are quick, convenient, and supportive of better health. The brand is also focused on highlighting the benefits of Indian ingredients, such as millets, amla, and ghee, rather than relying on imported food trends. Their products include everyday use cooking oils, traditional drinks like Gulab Sharbat, and after-dinner options like Gulkand.
The brand’s approach is to encourage small, steady changes in diet and lifestyle, such as choosing better cooking oils, switching to whole grain flour, snacking smarter, and adding a herbal juice to breakfast. These practical steps are easy for families to follow and can lead to significant improvements in overall health. By promoting Indian ingredients and healthy eating habits, Patanjali is helping to change the market and provide Indians with access to wholesome and nutritious food options.
Overall, the demand for healthy and natural food products is on the rise in India, and brands like Patanjali are leading the way in providing affordable and tasty options that support better health. By focusing on Indian ingredients and promoting small, steady changes in diet and lifestyle, Patanjali is helping to create a healthier and more active population. With its range of products and commitment to healthy eating, Patanjali is making it easier for Indians to make informed choices about their diet and lifestyle.
Stock Market Updates for Patanjali Products
Recent Updates
Patanjali’s groundbreaking research on psoriasis gains international recognition with publication in esteemed Taylor & Francis journal
Patanjali, a renowned Indian wellness company, has made a significant breakthrough in the treatment of psoriasis, a chronic inflammatory skin disease. The company’s research on the condition has been published in the prestigious Journal of Inflammation Research, a publication of Taylor & Francis. The study, conducted on mice, demonstrates the effectiveness of Patanjali’s Psorogrit tablets and Divya-Taila in relieving the symptoms of psoriasis.
According to the research, Patanjali’s scientists administered Psorogrit tablets to two different preclinical models of mice with imiquimod and TPA-induced psoriasis, while also applying Divya-Taila to their skin. The results showed positive outcomes, indicating that the combination of these two products can potentially improve the clinical and pathological signs and symptoms of psoriasis.
Psoriasis is a debilitating condition characterized by the hyperproliferation of keratinocytes, infiltration of immune cells, and underlying vascular deformations, leading to shiny, silver-like scales and red patches on the skin, accompanied by intense itching. Patanjali’s Psorogrit and Divya-Taila aim to mitigate this condition in the long run. The company claims that these products are made from natural compounds such as giloy, amaltas, neem, haldi, seabuckthorn, and ashwagandha, which have been used to treat various skin conditions since ancient times.
Acharya Balkrishna, a key figure at Patanjali, stated that the company’s scientists have conducted extensive research and developed Psorogrit and Divya-Taila specifically for treating psoriasis. The publication of this research in a reputable international journal is a significant milestone for Patanjali, highlighting the company’s commitment to providing effective and natural solutions for various health conditions. The study’s findings offer new hope for individuals suffering from psoriasis, and further research is likely to be conducted to explore the full potential of Psorogrit and Divya-Taila in treating this condition.
Quench your thirst and cool down with a refreshing glass of orange, the perfect way to beat the summer heat!
As the summer season arrives, nothing beats the heat like a cold and refreshing orange beverage. Orange drinks have been a summer favorite for years, providing a burst of citrusy flavor and a plethora of health benefits. One brand that stands out is Patanjali Orange Beverage, which offers a healthy and refreshing twist on the classic drink. Oranges are packed with vitamin C, antioxidants, and natural sugars, making them an excellent choice to keep you energized and hydrated during the warm summer months.
Patanjali Orange Beverage is a convenient and easy way to reap the benefits of oranges without the hassle of peeling or juicing. Its versatility makes it a great base for various summer drinks, such as mocktails, smoothies, and popsicles. You can add a splash of it to your iced tea for a fruity twist or mix it with mint and soda for a refreshing afternoon cooler. It’s also a great option for health-conscious individuals, as it’s made with natural ingredients and has an Ayurvedic heritage.
This orange beverage is not only delicious but also provides a range of health benefits, making it a popular choice among parents and fitness enthusiasts. It’s a great alternative to sugary drinks and can be consumed after a workout as a hydrating treat. Additionally, it’s a fantastic companion for summer socials, such as garden brunches or evening parties, as it adds a pop of color and flavor to any gathering.
The benefits of Patanjali Orange Beverage extend beyond its taste and health benefits. It’s also a practical choice for outdoor activities, such as road trips or treks, as it helps maintain fluid balance and provides a much-needed refreshment. With its sunny orange color and refreshing taste, Patanjali Orange Beverage is the perfect drink to enjoy during the summer months. Whether you’re looking for a healthy drink option, a refreshing pick-me-up, or a fun addition to your summer gatherings, Patanjali Orange Beverage is an excellent choice. Its unique blend of natural ingredients and Ayurvedic heritage makes it a standout among other orange beverages, making it a must-try for anyone looking to beat the heat this summer.
Patanjali research claims that Yagya therapy can help manage and regulate diabetes, cancer, and heart disease.
Yagya Therapy: A Traditional Indian Medical Practice Shows Promising Results in Controlling Diseases
Research conducted by the Patanjali Herbal Research Department at Patanjali Research Institute in Haridwar has shed light on the potential benefits of Yagya therapy in controlling various diseases, including diabetes, cancer, and heart disease. The study, published in the International Journal of Emerging Technologies (IJEET), suggests that Yagya therapy, a traditional Indian medical practice that involves chanting mantras and using medicinal herbs, can help alleviate symptoms of these diseases.
According to the research, nine patients were included in the study, with three each suffering from cancer, diabetes, and heart disease. The patients underwent Yagya therapy, which involved the use of special havan items from Patanjali’s Divya Pharmacy, including herbs like Giloy, Shatavar, Neem, and Cinnamon. The patients also practiced yoga as part of the therapy.
The results of the study were promising, with diabetic patients showing improved control over their condition, heart patients experiencing relief, and cancer patients reporting a reduction in symptoms. One patient with throat cancer reported a decrease in the size of their tumor, while another patient with ovarian cancer experienced relief from abdominal pain, constipation, and weakness.
The study’s findings suggest that Yagya therapy can be used as a complementary care approach to improve physical and mental health. The therapy’s ingredients, which include a mixture of herbs with medicinal properties, can provide relief from physical and mental stress, improve sleep quality, and reduce pain and weakness in cancer patients.
The research highlights the potential benefits of traditional Indian medical practices in modern healthcare. With its emphasis on natural remedies and holistic approaches, Yagya therapy may offer a new avenue for the treatment and management of various diseases. As the study’s findings continue to garner attention, it is likely that more research will be conducted to explore the full potential of Yagya therapy in improving human health.
Overall, the study’s results are encouraging and suggest that Yagya therapy may be a valuable adjunct to conventional medical treatment. As the world continues to seek out new and innovative approaches to healthcare, the traditional Indian practice of Yagya therapy may prove to be a valuable resource in the quest for improved health and wellbeing.
Patanjali’s Commitment to Social Responsibility and Community Welfare
Patanjali, a prominent Indian company founded by Swami Ramdev and Balkrishna, has been committed to social responsibility and community welfare. Through its various initiatives, the company has been working towards preserving and modernizing Ayurveda, promoting organic farming, women empowerment, and yoga.
Patanjali’s role in the preservation and modernization of Ayurveda is significant. The company has been working towards standardizing and scientificizing Ayurvedic practices, making them more accessible and effective for the masses. This has helped to promote Ayurveda as a credible and effective form of healthcare, not only in India but also globally.
The company’s commitment to social welfare goes beyond just business. Patanjali has been involved in various initiatives aimed at empowering rural women, promoting organic farming, and improving the overall well-being of the community. The company has been working with rural women, providing them with skills and training to enable them to become self-sufficient and financially independent.
Patanjali’s efforts in promoting organic farming are also noteworthy. The company has been promoting eco-friendly and sustainable farming practices, which have helped to improve soil health, reduce chemical usage, and promote biodiversity. This has not only benefited the farmers but also the environment and the consumers who benefit from the organic products.
The company’s yoga initiatives have also had a significant impact. Swami Ramdev’s yoga has become a global phenomenon, transforming the lives of millions of people around the world. The company’s yoga programs have been credited with improving physical and mental well-being, reducing stress, and promoting overall health and fitness.
In conclusion, Patanjali’s commitment to social responsibility and community welfare is evident in its various initiatives. The company’s efforts to preserve and modernize Ayurveda, promote organic farming, women empowerment, and yoga have made a significant impact on the lives of millions of people. As a responsible corporate citizen, Patanjali continues to work towards creating a positive impact on society, promoting sustainable development, and improving the well-being of the community.
Patanjali and AGS Transact are in advanced negotiations to acquire a majority stake in ITSL.
AGS Transact Technologies, a debt-ridden ATM player, is in talks to sell a majority stake in its digital payment subsidiary, India Transact Services (ITSL), to the Patanjali group to raise funds. ITSL is engaged in payment transactions, merchant acquisition, and payment processing, and has around 2.48 lakh point of sale terminals and a gross transaction value of ₹21,788 lakh crore in the previous fiscal year. The sale would enable Patanjali to expand its reach to various merchant outlets across the country. Additionally, AGS Transact is also in talks to sell its “ATM Switch” business vertical to India 1 Payments, a white-label ATM operator.
The company’s rating was downgraded to junk by CRISIL Ratings in February due to delays in paying loan obligations. According to CRISIL, AGS Transact’s liquidity has deteriorated sharply over the past few months, with the company unable to meet service level agreements (SLAs) with its customers, leading to delayed collections from receivables. As a result, banks have moved their business contracts to other players like Hitachi and CMS.
The advance talks between AGS Transact and Patanjali involve Patanjali paying off ITSL’s debt of ₹30 crore with a small premium to the promoter. Another source claims that there have been talks with multiple interested bidders, with a final announcement expected soon from AGS Transact. The sale would help AGS Transact raise funds to ease its financial burden.
In related news, AGS Transact had launched a co-branded prepaid card with ITSL in 2024, which could further enhance Patanjali’s offerings. AGS Transact, Patanjali, and India 1 Payments did not respond to queries by the publication until the article was published.
Ramdev’s Sharbat Jihad Comment Sparks Uproar, Viral Video Triggers Backlash
Yoga guru Ramdev has sparked controversy with his latest video promoting Patanjali sharbat and juices. In the video, he claimed that a company selling sharbat was using its earnings to build mosques and madrasas, and that drinking their product supports terrorist activities. He then compared this to “Sharbat Jihad,” a term he coined, and encouraged people to opt for Patanjali sharbat instead, which he claimed supports Hindu education institutions.
Social media users quickly pointed out that Ramdev was referring to the popular drink Rooh Afza, and accused him of using the Hindu-Muslim divide to sell his products. Many users criticized his actions, saying that he was resorting to Islamophobia as a marketing strategy to build his business empire. Some also brought up his past controversy, where he was ordered by the Supreme Court to apologize for making false claims about his products’ ability to cure severe ailments.
Ramdev’s comments have been widely condemned, with many calling it not only disrespectful but also dangerous. The term “Sharbat Jihad” has also been mocked, with many users saying that it is just another example of Ramdev’s attempts to cash in on religious sentiments. The controversy has sparked a heated debate online, with some defending Ramdev’s comments and others criticizing him for his divisive rhetoric.
Kerala High Court halts criminal proceedings against Baba Ramdev and Acharya Balkrishna in a case involving allegedly prohibited advertising.
In October 2024, a criminal complaint was filed by a drug inspector in Palakkad against Patanjali, a wellness company, and its founders Ramdev and Balkrishna. The complaint alleged that Patanjali’s publication of a medical advertisement in the Mathrubhumi newspaper on September 30, 2023, was misleading and violated the Indian government’s regulations on prohibited advertisements.
The advertisement in question was for Patanjali’s product, “Mukta Vati Extra Power”, which was allegedly misclassified and could fall under the definition of a “prohibited advertisement” under the Drugs and Magic Remedies (Objectionable Advertisements) Act of 1954. Under this act, there are strict guidelines on what types of advertisements are allowed to be published, and Patanjali’s advertisement allegedly fell outside of these guidelines.
As a result, Patanjali, Ramdev, and Balkrishna have appealed to the high court, arguing that the drug inspector’s actions violate the limitation period, which is the time frame within which legal proceedings can be initiated. The exact grounds for their appeal are not specified in the provided information, but it is likely that they are claiming that the criminal complaint was filed too late to be considered legally valid.
It is worth noting that this is not the first legal dispute that Patanjali has faced. The company has been accused of making false claims about its products and violating regulatory guidelines in the past. This latest development further adds to the scrutiny and criticism that Patanjali has faced in recent years.
Patanjali Launches Asia’s Largest Organic Orange Juice Facility in Nagpur, Guaranteeing a ‘Sugar-Free, Preservative-Free, 100% Natural’ Beverage Experience
Patanjali, a well-known Indian company, recently inaugurated a massive food and herbal park in Nagpur, India. The event was attended by prominent dignitaries, including Union Minister Nitin Gadkari, Maharashtra Chief Minister Devendra Fadnavis, Patanjali Ayurved Managing Director Acharya Balkrishna, and Swami Ramdev. The park is said to be Asia’s biggest orange juice plant, with a processing capacity of 800 tons of orange juice per day.
Yoga guru Ramdev stressed that the juice extracted at the plant is 100% natural, free from preservatives and added sugar. He highlighted the plant’s zero-waste system, which starts with orange peel processing to extract volatile and fragrance oil. The plant aims to provide health benefits to the nation and prosperity to farmers, with Ramdev stating that the project will produce juices from various fruits and vegetables, including oranges, limes, and gourds.
Union Minister Nitin Gadkari expressed confidence that the industry will generate numerous job opportunities and significantly benefit farmers. He praised the project, saying it will bring prosperity to farmers and contribute to the nation’s economy.
The park’s total cost is estimated to be around Rs 1500 crore, with Rs 1000 crore already spent on it. The plant is expected to have a significant impact on the local economy, creating job opportunities and providing a boost to the region’s agricultural sector. The project’s success has also been praised, with Acharya Balkrishna stating that despite the challenges faced during the plant’s construction, the day has finally come for the farmers of the area to reap the benefits of their hard work.
Overall, the Patanjali Food and Herbal Park is a significant step forward for the region, providing a boost to the local economy and creating job opportunities. It is also a testament to the company’s commitment to providing high-quality products to the nation, while prioritizing the well-being of farmers and the environment.
Pharmacist Adar Poonawalla offloads Magma Insurance stake to Patanjali Ayurved and DS Group in a deal worth ₹4,500 crore.
Adar Poonawalla, CEO of Serum Institute of India, has sold his 98% stake in Magma General Insurance to Patanjali Ayurved and DS Group for a staggering ₹4,500 crore. This deal marks a significant shift in the Indian insurance sector, as Patanjali and DS Group aim to leverage their rural reach and financial expertise to boost Magma Insurance’s growth in the underpenetrated general insurance sector.
The acquisition is expected to strengthen Magma Insurance’s position, with expansion planned in rural and semi-urban markets, introduction of affordable health and agricultural insurance products, and a focus on digitization and customer-centric insurance solutions. The upcoming 2025 projected GWP is expected to be ₹3,650-3,700 crore, with a profit before tax of ₹20-25 crore.
The deal is also seen as a strategic exit for Adar Poonawalla, allowing him to focus on his core business of vaccine manufacturing. For Patanjali, the acquisition is part of their ambition to enter the financial sector, while DS Group aims to diversify their portfolio from FMCG and luxury to insurance.
The impact of the deal is expected to be significant, with Patanjali’s access to rural markets set to increase the customer base, and the company’s financial strength expected to boost growth. The entry of Patanjali and DS Group is also expected to challenge existing players in the insurance market, providing a competitive edge.
Under new ownership, Magma Insurance is expected to focus on product expansion, introducing new insurance products in health and agriculture, as well as leveraging Patanjali’s distribution network and DS Group’s financial backing. With this deal, Magma Insurance is set to become a major player in the Indian insurance market, with a projected growth rate of 26% in the next five years.
Magma Fincorp founder Adar Poonawalla is reportedly in talks to sell his stake in Magma Insurance to Ayurved’s Patanjali and DS Group for a whopping Rs 4,500 crore.
Adar Poonawalla, the conglomerate’s vice chairman, has decided to sell his 60% stake in Magma Insurance to Patanjali Ayurved, a company founded by Baba Ramdev, and the DS Group, a leading consumer products company. The deal is valued at around Rs 4,500 crore (approximately $615 million).
The announcement comes on the heels of Patanjali Ayurved’s foray into the insurance sector. The company’s entry into this space is expected to disrupt the traditional insurance market, leveraging its strong presence in the consumer goods and healthcare sectors. The acquisition will give Patanjali Ayurved control over Magma Insurance, which has been facing significant challenges in recent years.
The partnership is seen as a strategic move by both parties to expand their presence in the insurance sector. For Patanjali Ayurved, it presents an opportunity to diversify its revenue streams and tap into the lucrative insurance market. The company’s strong distribution network and brand equity will help Magma Insurance to increase its reach and customer base.
For Adar Poonawalla, the sale of Magma Insurance stake is seen as a smart move, allowing him to exit the loss-making business and focus on other interests. He has been struggling to revive the ailing insurance company, which has been plagued by poor performances and regulatory issues.
The deal is expected to be completed in the coming months, pending regulatory approvals. With this acquisition, Patanjali Ayurved is set to become a significant player in the Indian insurance space, which is expected to increase competition and innovation in the sector. The partnership between Patanjali Ayurved and Magma Insurance is expected to benefit both parties, creating value for their stakeholders and customers.
A study by Patanjali scientists on their groundbreaking discovery in Renogrit has been ranked as one of the top 100 most influential scientific papers of 2024 in the prestigious ‘Nature Portfolio’ journal.
The research paper on Patanjali’s herbal formulation, Renogrit, has been recognized as one of the top 100 research papers of 2024 in the prestigious Scientific Reports journal, part of the Nature Portfolio publication. This achievement is a significant milestone in establishing the scientific credibility of Ayurveda on a global scale. Renogrit, a simple herbal formulation, has demonstrated its potential in combating severe diseases without adverse side effects. The research study found that Renogrit not only repairs kidney damage caused by the anti-cancer drug, cisplatin, but also alleviates oxidative stress on kidney cells.
The study, conducted by a team of scientists, used human renal proximal tubular cells and the Caenorhabditis elegans model to examine the protective effects of Renogrit. The results showed that the formulation regulated renal injury markers, reduced oxidative stress, improved mitochondrial function, and modulated key cell death pathways. Importantly, Renogrit did not interfere with the anti-cancer effects of cisplatin on cancer cells, making it a viable candidate for adjunctive therapy.
Acharya Balkrishna, a member of the research team, expressed his enthusiasm for the study, stating that it is a significant step in establishing the scientific credibility of Ayurveda globally. He believes that when ancient wisdom is tested on modern scientific parameters, it yields groundbreaking results. The success of Renogrit opens up new avenues for integrating Ayurvedic medicine with modern therapeutic approaches, enhancing patient outcomes and reinforcing the value of traditional medicine. With an Impact Factor of 3.8, Scientific Reports is one of the most highly respected and widely cited journals in the world, making this achievement a testament to the validity and potential of Ayurvedic medicine.
A team from NABARD pays a visit to Patanjali Research Institute to explore opportunities in rural development initiatives.
A one-day event, sponsored by the National Bank for Agriculture and Rural Development (NABARD), was held at the Patanjali Research Foundation’s auditorium. The event focused on investments in rural development and the promotion of sustainable agriculture. The event was attended by representatives and experts from NABARD, including the President, Acharya Balkrishna.
The event began with a sacred fire ritual, followed by a traditional welcome of guests. Acharya Balkrishna emphasized NABARD’s role in fostering rural enterprises and highlighted the organization’s schemes for animal husbandry, including the Kisan Credit Card Scheme, Interest Subvention Scheme, and Long-Term Loans.
Patanjali’s future plans were also discussed, with a focus on increasing farmers’ income, promoting organic farming, and adopting natural agricultural practices. The organization’s efforts to prevent migration from Uttarakhand by encouraging the cultivation of medicinal herbs and doubling farmers’ income by directly procuring honey and other agricultural products were highlighted.
NABARD’s role in regulating Regional Rural Banks and Cooperative Banks, as well as its efforts to foster innovation, drive social change, and establish social enterprises in rural India, were also discussed. The organization’s partnership with Patanjali was reaffirmed, with a focus on working together to drive growth in agriculture and microfinance.
NABARD representatives also shared insights on the organization’s role in providing loans for agriculture, small industries, and rural economic activities, as well as its efforts to regulate rural crafts and address industry challenges. The event concluded with a tour of Patanjali’s facilities, including the Food, Herbal Garden, and Research Center.
Overall, the event aimed to strengthen rural development collaborations and highlight NABARD’s efforts to promote sustainable agriculture and rural entrepreneurship.
A clarion call to revive the heritage of Ayurveda, as envisioned by the visionary Patanjali, a historic example of spectral success.
Haridwar-based research center, Patanjali, has made a significant breakthrough in the field of Ayurvedic medicine, with their research paper on herbal formulation Renogrit being featured among the top 100 research papers of 2024 in the prestigious “Scientific Reports” journal, part of the “Nature Portfolio” publication. The paper, which has an impact factor of 3.8, is the 5th most-cited journal globally, and has been downloaded 2,568 times, showcasing the growing interest in Ayurvedic medicines as effective remedies for various ailments and as a subject of scientific curiosity. Renogrit, a Patanjali formulation, has demonstrated its potential in not only repairing kidney damage caused by the anti-cancer drug cisplatin, but also alleviating oxidative stress on kidney cells.
The success of Renogrit is seen as a significant step in establishing the scientific credibility of Ayurveda on a global scale. Acharya Balkrishna, a key figure in the development of Renogrit, believes that the formulation’s success is a testament to the potential of combining ancient wisdom with modern scientific parameters, leading to groundbreaking results. This achievement highlights the potential of Ayurveda in providing effective and safe treatments for various health issues, and paves the way for further research and development in the field. The feat is a significant milestone in the journey of Patanjali’s efforts to harness the potential of Ayurveda, and demonstrates the company’s commitment to evidence-based research and innovation. With this breakthrough, Ayurveda is poised to take its place alongside modern medicine as a trusted and effective form of healthcare.
Patanjali’s pioneering efforts significantly boosted the performance of Indian players, transforming the sport’s landscape forever.
Patanjali, India’s largest Ayurvedic and indigenous brand, has made significant contributions to the sports and fitness sector. The company has played a crucial role in the success of Indian athletes and teams by providing financial and technical support. Patanjali has sponsored Indian teams in various national and international tournaments, organized programs and practice sessions for young players, and provided resources and guidance to improve their performance.
Patanjali has also used the power of Ayurveda to enhance the fitness and recovery of Indian players. The company’s Ayurvedic supplements and herbal products have provided natural energy and stamina to players, improving their physical health and enabling quick recovery from injuries. This has led to better performance and a competitive edge.
Patanjali has also partnered with the Indian hockey team, providing financial support and Ayurvedic products and sports nutrition to help players perform better. This partnership has given new energy and direction to Indian hockey. The company’s sports nutrition products, which use natural ingredients, provide athletes with energy, stamina, and muscle strength, helping them avoid fatigue and injuries during performance.
Patanjali has demonstrated its commitment to strengthening India’s sports ecosystem by starting programs to encourage young talent, investing in the development of sports infrastructure, and supporting athletes. The company’s initiatives have given a new direction to India’s sports and fitness landscape. Overall, Patanjali’s contributions have had a significant impact on Indian sports, enabling athletes to perform better, recover faster, and compete at the highest level.
A groundbreaking study by Patanjali on Renogrit, which demonstrates its potential to mitigate cancer drug-induced kidney damage, is among the most significant research papers of 2024.
A research paper on Patanjali’s Renogrit, a herbal formulation, has been featured among the most notable research studies of 2024 for its effectiveness in protecting against the damaging effects of cancer drug cisplatin on kidneys. The study, published in the prestigious Scientific Reports journal, found that Renogrit selectively protects against cisplatin-induced injury in human renal tubular cells and in Caenorhabditis elegans by regulating apoptosis and mitophagy. The research paper has been ranked among the 100 best papers in the journal, which is the 5th most-cited journal globally.
Renogrit, a plant-derived prescription medicine, has renoprotective properties against cisplatin-induced injury. The medication targets multiple pathways of cell injury, including oxidative stress, mitochondrial dysfunction, apoptosis, necroptosis, mitophagy, and inflammation, without affecting the anti-cancer potential of cisplatin. The formulation is made from extracts of seven herbs, including Achyranthes aspera L., Saxifraga ligulata Murray, Butea frondosa Roxb. ex Willd., Crateva nurvala Buch.-Ham., Boerhavia difusa L., Cichorium intybus L., and Tribulus terrestris L.
Cisplatin is a powerful chemotherapy drug used to treat various cancers, but it has severe side effects, including nephrotoxicity (kidney damage) and other problems. This study highlights the potential of Renogrit as a clinical candidate to reduce cisplatin-induced kidney toxicity while preserving its anti-cancer effects. The phytopharmacological profile of the medicine was analyzed using in vitro and Caenorhabditis elegans based models, demonstrating its effectiveness in reducing cisplatin-induced kidney damage.
Acharya Balkrishna, the first author of the study, believes that this research is a significant step in establishing the scientific credibility of Ayurveda globally. The study’s success demonstrates that when ancient wisdom is tested on modern scientific parameters, it yields groundbreaking results. The researchers concluded that Renogrit shows potential as a clinical candidate to reduce cisplatin-induced kidney toxicity while preserving its anti-cancer effects.
Patanjali Ayurved, led by Baba Ramdev, has made a significant foray into the insurance sector with a majority stake in Magma General Insurance, reports The Financial Express.
Patanjali Ayurved, the wellness and FMCG company founded by Baba Ramdev, has entered the insurance sector by acquiring a majority stake in Magma General Insurance. The deal values Magma General Insurance at ₹4,500 crores. The acquisition was made through a collaboration between Patanjali and Dabur, another Indian conglomerate. As a result, Patanjali has become the largest shareholder of Magma General Insurance.
Magma General Insurance is a significant player in the Indian insurance market, with a presence across India and a portfolio of general insurance products. The company is largely owned by Adar Poonawalla, the founder of Poonawalla Group. The acquisition by Patanjali and Dabur will help Magma General Insurance leverage the former’s strong supply chain and distribution network in rural India, enhancing its reach and scope.
Patanjali Ayurved has been expanding its business beyond the FMCG sector, with forays into healthcare, education, and now insurance. The company is known for its yoga and ayurvedic products, as well as its chain of stores across India. With this acquisition, Patanjali aims to offer insurance products that align with its wellness and healthcare brand values, such as health insurance, life insurance, and general insurance products.
The deal highlights the growth opportunities in India’s insurance sector, with foreign players and domestic companies like Patanjali and Dabur seeking to expand their presence. The insurance sector is expected to grow at a CAGR of 12% over the next five years, driven by increasing awareness, rising incomes, and government initiatives to promote insurance penetration.
The partnership between Patanjali and Dabur is seen as a strategic move to tap into the vast rural market in India, where many citizens lack access to insurance products. By leveraging Patanjali’s strong network of stores and supply chain, Magma General Insurance can reach a wider audience, improve its distribution network, and increase insurance penetration in rural areas.
In the spirit of Holi, Patanjali’s celebration is marked by a colorful display of flowers, while Acharya Balkrishna reveals the transformative power of letting go of ego.
The Patanjali Yogpeeth in Haridwar celebrated Holi, also known as Vasanti Navsasyeshti Parv, in a unique and eco-friendly manner. Instead of using artificial or chemical-based colors, the event was celebrated with natural flower petals, promoting environmental consciousness and traditional values. The atmosphere was filled with devotion, positivity, and vibrant colors as participants rejoiced in the festival of colors while embracing harmony with nature.
Acharya Balkrishna, a renowned spiritual leader and close associate of Baba Ramdev, delivered a deeply spiritual message, explaining the symbolism behind Holika Dahan, which represents the victory of truth and righteousness over arrogance and evil. He drew parallels with the mythological tale of Prahlad and Hiranyakashyap, highlighting how the story remains relevant in today’s world.
Acharya Balkrishna emphasized that Holika Dahan symbolizes the burning of ego, pride, and negative emotions, allowing the inner light of goodness and positivity to shine through. He urged everyone to use this festival as an opportunity to cleanse their hearts and minds from hatred, jealousy, and arrogance, and instead, embrace love, kindness, and unity.
The event was not only spiritually enriching but also environmentally conscious, as participants celebrated Holi with natural flower petals, spreading awareness about the harmful effects of chemical-based colors on human health and the environment. Acharya Balkrishna’s message resonated deeply with attendees, reminding them that Holi is not just about external celebrations but also about inner transformation.
The event concluded with a call to action, encouraging everyone to burn away negative emotions, ego, and hatred in the fire of Holika Dahan and to embrace the qualities of love, compassion, and humility. The event hosted spiritual seekers, yoga practitioners, and followers from across the country, who participated in the flower Holi with great enthusiasm.
Patanjali’s Nagpur plant, now the largest orange processing facility in Asia, is a game-changer for Vidarbha farmers, set to inject ₹1,500 crores into the local economy, benefitting thousands of farmers in the region.
Patanjali’s mega food and herbal park in Mihan, Nagpur, is set to become Asia’s largest orange processing facility, with an investment of ₹1,500 crore. The facility will officially open on Sunday, with Union Minister Nitin Gadkari, Maharashtra CM Devendra Fadnavis, and yoga guru Ramdev among the dignitaries attending the launch. The park will process 800 tonnes of fruit daily, transforming the agricultural landscape of Vidarbha. The facility will also produce a range of fruit juices and by-products, benefiting local farmers and creating regional employment opportunities.
Acharya Balkrishna, Managing Director of Patanjali Ayurveda Ltd, described the orange processing plant in Nagpur as Asia’s biggest and most advanced, saying that they feel proud to have established it. Despite facing obstacles, including the COVID-19 pandemic, the plant is now ready to provide employment to local people and make farmers prosperous. The plant operates on a zero-waste system, extracting volatile and fragrance oil from orange peels, and prioritizes providing high-quality products to the Indian market.
The park will have fruit and vegetable processing units with a daily capacity of 800 tonnes, producing a range of products including juices, pulp, and paste made from various fruits and vegetables. According to Acharya Balkrishna, the plant will bring about an agricultural revolution and happiness to farmers in Vidarbha. With top-class quality products and a focus on export-quality products for the Indian market, Patanjali’s mega food and herbal park is set to revolutionize the agricultural landscape of the region.
‘Deceptive Video Claim: Himalaya Founder Asks People to Boycott Reliance and Ayurvedic Products, but the Rumour is Completely Untrue’
A fact-checking investigation was conducted by Team WebQoof to verify the claim that Himalaya’s founder called for a boycott against Reliance and Patanjali products. The investigation began with a keyword search, which led to the discovery of a video from 2021. Upon further investigation, the logo in the viral video hinted at the possibility of the video being from the YouTube channel “Times Express”. A subsequent search using the keywords “Times Express voice of democracy” led to the discovery of the original video on the YouTube channel, but it had been removed.
The investigation also found that similar claims were made in 2021, and Team WebQoof had published a story about it at that time. The conclusion reached was that the original video was false, and the claim was debunked. This, in essence, means that Himalaya’s founder did not call for a boycott against Reliance and Patanjali products. The investigation highlights the importance of verifying information before sharing it, as false claims can be damaging and misleading.
In today’s digital age, misinformation can spread rapidly, and it’s crucial to have independent fact-checking organizations like Team WebQoof to verify the accuracy of information. This investigation demonstrates the diligence and thoroughness of such fact-checking efforts, which not only ensure the accuracy of information but also help to combat the spread of false news. By debunking this claim, the investigation maintains public trust in the news and media, and reinforces the importance of fact-checking in a rapidly changing media landscape.