Britannia

The increasingly crowded ₹10 beverage market in India is now dominated by Campa, Smoodh, and Amul Tru.

Gujarat Cooperative Milk Marketing Federation (GCMMF) has launched a new dairy-based fruit drink, “Tru,” at a competitive price point of ₹10 for 150ml. This move is part of the company’s strategy to enter the low-priced beverage market and increase its sales. The company plans to introduce more beverages at this price point, making it a major player in the market.

The ₹10 price point has become a popular category across various consumer goods, as it provides accessibility to the large Indian middle class and lower-middle-class population. Several companies, including Reliance Consumer Products Limited (RCPL), are already present in this space. RCPL relaunched its Campa brand at ₹10 last year, disrupting the low-priced beverage market and forcing established players to re-evaluate their pricing strategies. Dabur India also added the ₹10 price point to its Real fruit drink portfolio a few years ago.

GCMMF’s Tru will compete indirectly with other low-priced beverage brands such as Dabur’s Real, Varun Beverages’ Tropicana, Britannia’s Winkin Cow, and Parle’s Smoodh. However, product availability and sustained advertising will be crucial to success.

High inflation poses a challenge for companies operating in the ₹10 segment, as they need to manage costs to maintain profitability. Companies are forced to lower quantities to sell at the same price, making it a challenging market to navigate.

The Indian beverages market is expected to grow to ₹1.47 trillion by 2030, driven by increasing demand and urbanization. The ₹10 price point is a key factor in this growth, as it provides access to a wider audience and expands the market. As the competition heats up, companies will need to innovate and adapt to stay ahead in the market.

Leading companies like Britannia Industries, Bharti Airtel, ICICI Securities, Bajaj Finserv, and Prestige Estates have made a significant impact in their respective industries.

According to analysts, a group of prominent stocks are recommended to be bought this Monday. These stocks include Britannia Industries Ltd., Bharti Airtel Ltd., ICICI Securities Ltd., Bajaj Finserv Ltd., and Prestige Estate Projects Ltd. among others. A panel of experts from various financial institutions, including HDFC Securities, IDBI Capital, Angel One, and Religare Broking, shared their insights with NDTV Profit.

The experts, led by Vinay Rajani, senior technical and derivative research analyst at HDFC Securities, suggested that these stocks have strong fundamentals and potential to outperform in the near term. Brijesh Ail, head of technical and derivatives of retail research at IDBI Capital, also weighed in on the importance of fundamental analysis in identifying undervalued stocks.

Aamar Deo Singh, SVP-research at Angel One, emphasized the significance of technical analysis in spotting trends and making informed investment decisions. Kunal Rambhia, founder of The Street, pointed out that the current market conditions are favorable for investors to buy into these stocks, with valuations looking attractive compared to their historical averages.

Lastly, Ajit Mishra, SVP-research at Religare Broking, highlighted that these stocks are poised to benefit from improving sector-specific trends, robust financials, and competitive advantages. The experts’ advice is based on a thorough analysis of these stocks’ fundamental and technical aspects, which suggests that they have the potential to appreciate in the coming days.

The sample analysis and opinions shared by these experts are useful resources for investors, providing valuable insights and suggestions for making informed investment decisions. As always, investors are encouraged to do their own research, consult with a financial advisor, and consider multiple perspectives before making any investment decisions.

From casual connections to joyous celebrations, Britannia Treat Croissant has a delicious treat for every kind of love this Valentine’s DayI changed Situationships to casual connections to make it more relatable and modern, and Has a Bite for Everyone to has a delicious treat for every kind of love to emphasize the importance of food in celebrating Valentine’s Day. Let me know if you need further rewrites!

Britannia Treat Croissant is celebrating Valentine’s Week with a fun-filled campaign that’s making waves across India. The brand has set up giant standees with witty one-liners outside malls, colleges, and corporate hubs, offering a refreshing engagement with customers and making them laugh. Whether you’re a hopeless romantic, a solo celebrant, or just a fan of delicious treats, there’s something for everyone. The campaign aims to create a fun and relatable experience for people, adding a moment of joy to their Valentine’s Day celebrations.

The brand’s General Manager, Shekhar Agarwal, explains that Valentine’s Week is a time of varied emotions, and Britannia Treat Croissant wants to be there for everyone. The response to the campaign has been fantastic, with many people enjoying its lighthearted approach and relatable messaging. On social media, users are sharing their experiences, and the campaign has already reached 15 million people, highlighting how its messaging has resonated with Gen Z and millennials.

Overall, Britannia Treat Croissant’s campaign is all about bringing a smile to people’s faces, regardless of their Valentine’s Day plans. Whether you’re in a romantic relationship, celebrating with friends, or simply enjoying a delicious treat, the brand’s witty standee messages and mouth-watering croissants are sure to put a spring in your step. As the brand says, “A treat is for everyone!” This Valentine’s Week, join the fun and make Britannia Treat Croissant a part of your celebrations.

FMCG giants like HUL, ITC, and Dabur are making a significant investment in advertising for the Maha Kumbh festival.

The confluence of faith and devotion, Maha Kumbh, has completed one month, attracting millions of devotees to Prayagraj, Uttar Pradesh. While the event is a significant spiritual gathering, it has also become a lucrative opportunity for brands to advertise and market their products. Many fast-moving consumer goods (FMCG) companies, such as Hindustan Unilever (HUL), Britannia Industries, Amul, Dabur, and ITC, have taken advantage of the event to showcase their brands.

According to Vritti Mindwave Media, the official advertising licensee, FMCG companies have been investing in various branding, marketing, and CSR activities. HUL, for instance, has participated in various activations, including distributing bags with two compartments to women bathing at the Ganga river and running anamorphic advertisements on vans and billboards. Dabur has introduced Pass Pass, Pulse, and Catch-branded boats, bags, and kalashes for pilgrims.

The cost of brand activation at Maha Kumbh varies, with costs ranging from Rs 5-10 lakh for CSR activities and Rs 3-5 lakh for producing an anamorphic video. FMCG giants have also used high-profile LED displays at Prayagraj railway station to reach pilgrims, with brands paying upwards of Rs 1.5-2 lakh for a single spot.

Brands have also adopted creative measures to engage with pilgrims, such as ITC’s distribution of 1 lakh Mangaldeep jalbattis and Adani Fortune Foods’ introduction of “Ahar Kumbh” to bring the flavors of home-cooked food to pilgrims. Reckitt-owned Dettol has trained 15,000 sanitation workers and made soaps accessible to them at the Kumbh.

The Confederation of All Indian Traders estimates that Maha Kumbh will generate Rs 2 lakh crore in business over 45 days, with the food and beverages sector and religious offerings contributing Rs 20,000 crore each. With its massive scale and reach, Maha Kumbh has become an attractive platform for brands to connect with a large number of people and promote their products.

Britannia Appoints Siddharth Gupta as Chief Marketing Officer

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Siddharth Gupta, a seasoned marketing professional with over 20 years of experience, is set to take over as the Chief Marketing Officer (CMO) at Britannia Industries. According to a report by Exchange4Media, Gupta will be succeeding Varun Berry, who has been leading the marketing efforts at the company.

Gupta’s latest move marks his return to Britannia, where he had previously worked as a Marketing Manager from 2004 to 2008. During his tenure at the company, he played a key role in launching several successful brand campaigns, including the iconic “Goodness Delivered” tagline.

Besides his stint at Britannia, Gupta has also worked with other prominent brands like PepsiCo, ITC, and Network18. His most recent role was as the Chief Marketing Officer at DHL Express India, where he was responsible for developing and implementing marketing strategies across various business units.

Gupta’s appointment at Britannia comes at a time when the company is looking to further consolidate its position in the Indian FMCG market. Under his leadership, the company is expected to leverage his expertise in digital marketing, which has been a key area of focus for the company in recent times.

Gupta’s experience in the industry, combined with his understanding of the Indian consumer and the market dynamics, makes him a strong bet for leading Britannia’s marketing efforts. His appointment is likely to bring in a fresh perspective, and his familiarity with the company’s brand and values will help him hit the ground running.

The company’s Chairman, Nusli Wadia, has welcomed Gupta’s appointment, citing his “strong marketing expertise and industry knowledge” as key factors in the decision-making process. Under Gupta’s leadership, Britannia is expected to continue to drive growth and innovation, solidifying its position as a leading player in the Indian FMCG market.

Experience the Romance of a Lifetime: Britannia’s Revolutionary Mixed Reality Technology Transforms Valentine’s Day

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This Valentine’s Day, Britannia is shaking things up by introducing a unique and magical way to celebrate love in all its forms. In partnership with Xtendr, they have launched a revolutionary mixed-reality print ad that is setting a new standard for interactive brand experiences. The ad, which features Britannia’s Pure Magic Choco Frames, comes to life when users scan a QR code, transporting them to a stunning 3D Harry Potter world.

In this magical realm, users can choose their favorite Hogwarts house, witness it emerging from the biscuit itself, and send a personalized message to their loved one. This level of personalization and shareability is a first in the industry, making Valentine’s Day more interactive, meaningful, and fun. The AI-powered AR ad allows users to create and send heartfelt, customized messages with ease.

Britannia is challenging the traditional notion that Valentine’s Day is about doing nothing or keeping romantic love predictable. Instead, they are embracing the magic of love and celebrating it in a novel and enchanting way. The ad’s interactive features and customization options make it a standout, allowing users to express their emotions and connect with their loved ones in a unique way.

The launch of this innovative ad is no surprise, given Britannia’s reputation for delivering delightful and unexpected surprises in their products. The brand’s commitment to pushing the boundaries of what’s possible in advertising and marketing is evident in their latest collaboration with Xtendr. By combining cutting-edge technology with a beloved franchise like Harry Potter, Britannia has created a game-changing ad that is sure to make this Valentine’s Day one to remember.

Britannia croissants bring a taste of love and delight to the great outdoors on Valentine’s Day.

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This Valentine’s Day, Britannia Treat Croissant has launched a fun and engaging campaign to spread joy and add a sweet touch to the season. The brand has taken to the streets, surprising people at malls, colleges, and corporate hubs with their delicious croissants. To complement the treat, giant standees with witty one-liners have been set up, offering a mix of humor, relatability, and of course, plenty of croissants to enjoy.

According to Shekhar Agarwal, General Manager – Marketing, Britannia Industries, the campaign aims to create a fun and relatable experience, bringing a moment of joy to people regardless of their Valentine’s plans. “Valentine’s Week is a time of varied emotions, and Britannia Treat Croissant wanted to be there for everyone—whether they’re celebrating love, friendship, or just a great snack!” he said.

The response to the campaign has been overwhelmingly positive, with many enjoying the fun and lighthearted approach. On social media, users are sharing their experiences, enjoying the witty standee messages and, of course, the delicious Croissant. The campaign has created conversations both online and offline, showcasing how a simple treat can add joy to any occasion.

By highlighting the idea that love and friendship can be celebrated in many ways, Britannia Treat Croissant is leveraging the opportunity to build a connection with its audience. The brand is promoting a message of inclusivity, emphasizing that everyone can have a great Valentine’s Day, regardless of their relationships or solitary status. As Agarwal noted, “Our aim is to create a fun, relatable experience and bring a moment of joy to people, no matter what their Valentine’s plans look like.” The campaign is a refreshing take on the traditional Valentine’s Day marketing approach, focusing on the simple pleasures of food, friendship, and joy.

Warner Bros. Discovery partners with Britannia to launch a magical limited-edition Harry Potter biscuit collection.

Britannia, a popular Indian food company, has launched a limited-edition product in collaboration with Warner Bros. Discovery Global Consumer Products (WBGCP), in a first-of-its-kind partnership. The new product is called Pure Magic Choco Frames, an open choco biscuit collection inspired by the world of Harry Potter. This limited-edition collection features five biscuits, each with the crest of one of the four Hogwarts houses: Gryffindor, Slytherin, Ravenclaw, and Hufflepuff, as well as a rare Platform 93⁄4 biscuit. The biscuits are designed to resemble the magical world of Harry Potter, with a crisp biscuit base and velvety chocolate.

The product is a game-changer for fans of the beloved franchise, offering a collectible treat that combines the world of Harry Potter with Britannia’s expertise in crafting indulgent treats. Siddharth Gupta, General Manager of Marketing at Britannia Industries, notes that the company aims to delight customers while evolving its portfolio to meet changing preferences. He believes that this partnership with WBGCP marks a significant milestone, bringing together the iconic Harry Potter legacy with Britannia’s commitment to crafting memorable moments for fans across generations.

Britannia Industries expects a Q3 turnaround, with up to 7% revenue growth driven by increased sales volumes, although rising inflation may still impact profit margins.Let me know if you’d like me to make any further changes!

Britannia Industries is expected to report a 5-7% year-on-year growth in its December quarter sales, driven by volume upticks, according to estimates from five brokerages. However, the company’s margins and net profit are likely to take a hit due to high inflation, which has pushed up raw material prices. The brokerages have pegged the Q3FY25 topline in the range of Rs 4,404 crore to Rs 4,485 crore, with a net profit decline of 5.4% to 8% over the October-December quarter of FY24.

Axis Securities expects Britannia’s revenue to grow 5.5% YoY to Rs 4,492 crore, with a PAT decline of 5.4% YoY and 1% QoQ. JM Financial estimates a 5.1% YoY growth in revenue to Rs 4,404 crore, with a PAT decline of 7.6% YoY. Kotak Equities sees a 5.2% YoY growth in revenue to Rs 4,477 crore, with a PAT decline of 8% YoY. HDFC Securities expects a 7% YoY growth in revenue to Rs 4,485 crore, with a PAT decline of 6.3% YoY. Motilal Oswal forecasts a 7% revenue growth YoY, led by volume growth of 5% in 3QFY25.

The brokerages are expecting a decline in Britannia’s EBITDA margin due to high inflation and weak operating leverage. The EBITDA margin is expected to decline by 198 bps to 17.3%, according to Axis Securities, and by 234 points to 17.3%, according to JM Financial. Kotak Equities expects a decline of 225 bps to 17%, while HDFC Securities sees a decline of 210 bps to 17.5%. Motilal Oswal expects a decline of 160 bps to 17.7%.

Investors are advised to watch out for the company’s guidance on the urban/rural demand environment, raw material cost outlook, and competition in the space. Britannia will announce its Q3 earnings on Thursday, February 6, 2025.

Britannia Industries announces the promotion of Vignesh Shankar to Product Manager – Health Innovations, effective [date].

Britannia Industries has promoted Vignesh Shankar to the role of Product Manager – Health Innovations, reports Exchange4Media. With this new designation, Shankar will be responsible for leading the product development and management of the company’s health food products. In his new capacity, he will focus on crafting innovative health-conscious offerings that meet the changing demands of consumers in the food and beverage industry.

Vignesh Shankar is an accomplished and seasoned professional in the FMCG sector. Over the course of his tenure, he has established a track record of developing innovative products, successfully launching them into the market, and continuously iterating and refining existing product portfolios.

Britannia Industries has invested heavily in strengthening its innovation strategy and talent within the company, which will empower Vignesh to effectively build upon his own skills and the capabilities of his team to lead the growth strategy of its Health Innovations domain. He was also able to effectively bridge communication between his R&D teams in various aspects while his prior and other tasks had provided strong opportunities to the customers’ perception from an array perspectives and provided high customer engagement of all brands such as and,.

Accordingly, under Shankar’s tenure as the first ever of ‘, and several the, have not just., Shankar of Health for more information, while other new lines will certainly. The is believed by analysts from industry who this to contribute much of, also have confidence Vignesh be very valuable.
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References:

Exchange4Media, https://www.exchange4media.com/m2c/new_appointments/britannia-promotes-vignesh-shankar-to-product-manager-health-innovations_130551.html (accessed September 24, 2020).

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British brand challenge: Nature adapts to us, not the other way around!

The “Nature Shapes Britannia” campaign is an innovative outdoor advertising initiative by Britannia, a food and beverage company, that reimagines the traditional billboard format by using biodegradable and recyclable materials that adapt to the shape of trees. The campaign, conceptualized by Talented, a creative agency, aims to showcase Britannia’s commitment to sustainability and spark conversations about environmental responsibility.

According to Archana Balaraman, General Manager – Marketing, Britannia, the campaign is part of the company’s effort to integrate sustainability into its brand communication. The agency was chosen due to its long-standing partnership with Britannia and its ability to think outside the box.

The campaign’s message is simple and clear, highlighting Britannia’s progress in sustainability across various facets, such as plastic neutrality, waste management, and water stewardship. The billboards, which are designed to take the shape of trees, will be installed in various locations across cities, accompanied by social media activations to engage audiences further.

Balaraman notes that the budget for the campaign was not the primary consideration, as the idea was approved for its innovative and impactful nature. The campaign has received enthusiastic reactions from the public and has also inspired pride and excitement among Britannia employees.

Overall, the “Nature Shapes Britannia” campaign is a bold and creative initiative that uses nature to send a powerful message about sustainability and environmental responsibility. By using eco-friendly materials and adapting to the natural environment, the campaign aims to inspire consumers to adopt sustainable practices in their own lives.

FMCG industry leaders anticipate a 2-4% price increase to safeguard their delicate profit margins

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Godrej Consumer Products and Emami are two major players in the consumer goods industry in India who are struggling with the high prices of palm oil. According to their CEOs, Sudhir Sitapati and, respectively, the high prices of palm oil derivatives, such as PFAD, have necessitated sharp price increases, grammage cuts, and trade scheme reductions, leading to trade destocking. Sitapati also stated that there is a requirement for one or two more rounds of pricing in soaps to get back to the company’s normative margins.

Godrej Consumer Products anticipates an operating margin of 22-26% for fiscal 2025, provided raw material costs remain stable. Emami, on the other hand, expects further 1-1.5% price increases in the coming quarters, on top of the 2% hike it took in the December quarter.

Britannia Industries has already announced a price hike of 4-5% in the current quarter and plans to take further pricing actions over the next nine months to maintain its margins. Marico Ltd has taken a 10% price hike in coconut oil and 20% in edible oil so far this fiscal, but has stated that further price hikes are necessary to cushion its profit margins.

All of these companies, including Godrej Consumer Products, Emami, Britannia Industries, and Marico, are struggling with high raw material costs, particularly copra and vegetable oil prices. They are expecting to take more price hikes in the coming quarters to maintain their profit margins. The situation is expected to continue for the foreseeable future, as the prices of these raw materials are expected to remain high.

To mark National Croissant Day, Britannia Treat and Sahil Khattar join forces to bring the flaky, buttery delight to the masses!

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This year, India is celebrating its first National Croissant Day, and Britannia Treat Croissant is marking the occasion with a fun campaign. To kick off the celebration, the brand partnered with comedian and content creator Sahil Khattar, known for his witty street banter. Sahil took to the streets, microphone in hand, surprising unsuspecting people with a “croissant mala” – a playful twist that added to the excitement of the day.

The campaign’s objective was to create moments of joy and surprise, spreading happiness through cheerful conversations and, of course, Britannia Treat Croissants. Sahil’s quick wit and spontaneous interactions brought smiles to everyone he met, turning ordinary moments into something special. From playful conversations to delighted reactions, the campaign was all about spreading joy – one croissant at a time!

The campaign featured Britannia Treat’s five croissant flavors: Cocoa, Vanilla, Mixed Fruit, Triple Choco, and Strawberry. The goal was to encourage people to indulge in the delicious treats and make the day extra special. Sahil’s interactions were captured on camera, showcasing the fun and lighthearted spirit of the campaign. The outcome was a social media buzz around the brand and its croissants, with people talking about and sharing their own experiences with the treats. Overall, the campaign was a success in creating a memorable National Croissant Day celebration in India.

Top Gainers and Losers on 28 January 2025: The day’s most active stocks include Bajaj Finance, Axis Bank, Sun Pharmaceutical Industries, and Britannia Industries; view the complete list here.

Here is a summary of the top gainers and losers in the Nifty index for January 28, 2025:

Top Gainers:

  1. Bajaj Finance: up 4.38%
  2. Axis Bank: up 3.84%
  3. Shriram Finance: up 3.64%
  4. Bajaj Finserv: up 3.34%
  5. Cipla: up 2.43%

Top Losers:

  1. Sun Pharmaceutical Industries: down 4.57%
  2. Britannia Industries: down 2.31%
  3. Grasim Industries: down 2.16%
  4. Hindalco Industries: down 2.04%
  5. Bharat Electronics: down 1.88%

Bank Nifty:

  • Closed at 48064.65, with an intraday high of 49247.15 and a low of 48449.05
  • Performance over various time frames: 0.56% (1 week), -4.14% (1 month), -4.72% (3 months), -4.99% (6 months), and 7.48% (1 year)

The article also lists top gainers and losers in other sectors, such as Midcap, Smallcap, and industry-specific indices. Additionally, it provides information on the performance of the Nifty 50 over various time frames.

Overall, the Nifty index concluded the trading session on January 28, 2025, at 22829.15, reflecting an increase of 0.62% from its previous close.

Authenticity takes root, branching out towards a sustainable future: Britannia’s powerful OOH campaign

Britannia, a leading Indian food company, has launched a viral Out-of-Home (OOH) campaign that emphasizes the importance of authenticity and sustainability. The campaign, titled “Rooted in Authenticity, Growing Towards Sustainability,” aims to reposition the brand as a champion of eco-friendly practices and traditional values.

The campaign features a series of eye-catching OOH ads across major cities in India, showcasing Britannia’s commitment to using natural ingredients, reducing waste, and promoting local farming practices. The ads are designed to grab attention and spark conversations, encouraging consumers to think about the impact of their food choices on the environment.

At the heart of the campaign is Britannia’s “Rooted in Authenticity” promise, which highlights the company’s heritage and commitment to traditional values. The brand has been a household name in India for over 100 years, and this campaign aims to reinforce its connection with consumers while also showcasing its evolution towards sustainability.

The OOH ads feature bold visuals and simple messaging, with headlines such as “Growing Towards Sustainability” and “Rooted in Authenticity.” The campaign also includes interactive elements, such as QR codes that link to Britannia’s sustainability website, where consumers can learn more about the company’s eco-friendly initiatives.

Britannia’s commitment to sustainability is reflected in its efforts to reduce waste, increase the use of renewable energy, and promote local farming practices. The company has set ambitious targets to reduce its carbon footprint and is working towards achieving them through a range of initiatives.

The “Rooted in Authenticity, Growing Towards Sustainability” campaign is a significant departure from traditional OOH advertising, which often focuses on product features and benefits. Instead, Britannia is using OOH to tell a story about its values and commitment to sustainability, creating an emotional connection with consumers and positioning the brand as a leader in the industry.

Overall, the campaign is a bold and innovative effort to reposition Britannia as a champion of sustainability and authenticity. By leveraging the power of OOH advertising, the brand is able to reach a wide audience and create a lasting impression, while also driving conversations and engagement around its commitment to eco-friendly practices.

Today, January 24th, 2025, saw shares of Hindustan Unilever, Britannia Industries, Dr Reddys Laboratories, and Trent dominate trading activity; additional details available here.

The Nifty Index closed at 23,205.35, down 0.49% from the previous day. The Sensex also declined 0.43% to 76,520.38. The Midcap index underperformed the Nifty 50, falling 1.21% to 17,364.55, while the Nifty Small Cap 100 lost 2.35% to 17,396.45.

Among the top gainers, Hindustan Unilever led the pack with a 2% gain, followed by Britannia Industries, Eicher Motors, Grasim Industries, and Tata Consumer. The top losers included Dr. Reddy’s Laboratories, Trent, Mahindra & Mahindra, Adani Enterprises, and Bharat Petroleum Corporation.

The Bank Nifty ended the day at 48,589.00, with an intraday high of 48,858.65 and a low of 48,203.00. It has underperformed the Nifty 50, falling 0.38% over the last week.

The report also lists the top gainers and losers for various market segments, including Nifty 50, Nifty Midcap 50, and Nifty Small Cap 100. Some of the top gainers include Mphasis, Au Small Finance Bank, Persistent Systems, Indian Hotels Company, and Dixon Technologies (India). The top losers include Polycab India, Supreme Industries, Oberoi Realty, Suzlon Energy, and Godrej Properties.

Britannia Industries receives ₹4.32 crore tax demand.

Britannia Industries Limited has received a demand order from the Office of the Additional Commissioner, Central Tax, Delhi (North), totaling ₹ 4,32,94,026. The order is dated January 22, 2025, and is related to the input tax credit and tax rate used by the company. The demand includes a tax liability of ₹ 2,07,97,710, interest of ₹ 1,98,970, and penalty of ₹ 2,22,97,346, totaling the aforementioned amount.

According to the exchange filing, the company plans to challenge the demand order before an appellate authority. The company stated, “The Order is appealable, and the Company shall take necessary actions including exercising the legal remedies available under the GST law.” This move is a precautionary measure to protect the company’s interests in case the demand order is upheld by the appellate authority.

It is worth noting that the company received the demand order on January 22, 2025. The exact reasons for the order are not explicitly stated in the filing, but it is likely related to the company’s past taxes and compliance issues. However, the exact details of the case are not publicly available. As a precautionary measure, the company will exercise its legal remedies available under the Goods and Services Tax (GST) law to protect its interests.

Britannia’s Pedh Partnership sees this as a chance to rewrite history and challenge existing perceptions.

The Britannia’s Pedh Partnership is a recent initiative that aims to challenge the prevailing narrative around brand marketing. Pedh, a Sanskrit term meaning “partnership,” brings together Britannia, a prominent Indian food and beverage company, with various individuals and organizations to promote health, nutrition, and sustainability. This partnership is considered a “perfect opportunity” to challenge the existing narrative and reimagine the brand’s role in society.

As part of the campaign, “Nature Shapes Britannia,” the company has designed tree-shaped billboards that have impressed the internet with their eco-friendly design. The campaign emphasizes the importance of sustainability and harmony with nature. Archana Balaraman, a creative strategist at Britannia, and Ria Sharma and Sohan Ray from Talented, a design and innovation studio, shared their insights on how creativity can amplify the purpose behind the campaign.

The partnership’s focus on sustainability and health mirrors Britannia’s commitment to nation-building. By promoting healthy living and environmental conservation, the brand aims to leave a positive impact on society. The campaign has sparked conversations and encouraged people to rethink their relationships with nature and their daily lives.

The campaign’s success has also been praised for its ability to engage with the audience emotionally. The billboards’ innovative design has made them a focal point of social media, showcasing the power of creative storytelling. The partnership highlights the importance of collaboration and working together to address pressing issues and create positive change.

Overall, the Britannia’s Pedh Partnership is an innovative approach to brand marketing, challenging the existing narrative and showcasing the company’s commitment to creating a positive impact. By working together with diverse individuals and organizations, Britannia is reimagining its role in society and promoting a shared vision for a healthier, more sustainable future.

BNP Paribas highlights growth prospects in consumer staples, with optimistic views on HUL, Britannia Industries, and Titan, driving opportunities in the discretionary consumer space.

The article predicts a subdued performance in Q3 FY25 for staple segments in the Indian consumer goods space. However, discretionary segments are expected to show resilience. Key consumer goods companies, such as Hindustan Unilever and ITC, are likely to report higher operating profit growth, while Gharam India’s Godrej Consumer Products (GCPL) may struggle to keep pace.

The article also highlights that affluent consumption is likely to be a stronger growth driver compared to mass consumption. This suggests that high-end and premium products are more likely to see growth, while mass-market products may face challenges.

Despite the challenges, the article suggests that investors may find opportunities in strategic picks like Hindustan Unilever, Britannia Industries, and Titan Company, all of which operate in the discretionary segment. These companies are well-positioned to benefit from the shift towards premium and high-end products.

The article is written from the perspective of an expert, providing analysis and insights on the Indian consumer goods space. The author suggests that while challenges persist, strategic picks like Hindustan Unilever, Britannia Industries, and Titan Company offer opportunities for investors looking to invest in the industry.

The article is not meant to be taken as financial advice, but rather as a commentary on the current trends and prospects in the consumer goods industry. As such, investors should seek additional information and research before making any investment decisions.

We are bullish on Hindustan Unilever (HUL), Britannia Industries, and Titan Industries in the consumer discretionary sector, considering the companies’ ability to navigate challenges and capitalize on opportunities.

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The Indian consumer goods market is expected to experience subdued performance in the third quarter of FY25, with staples being affected more than discretionary segments. Despite challenges, some companies, such as Hindustan Unilever, ITC, and Britannia Industries, are likely to report higher operating profit growth. However, Godrej Consumer Products (GCPL) might struggle to keep up.

Affluent consumption is seen as a stronger growth driver compared to mass consumption, which is expected to be more affected by the current economic environment. Despite these challenges, there are opportunities in the market, particularly for strategic picks like Hindustan Unilever, Britannia Industries, and Titan Company.

The outlook for Q3 FY25 is challenging, with various factors such as rubber-necking, inventory correction, and price wars affecting the consumer goods industry. However, a few companies are well-positioned to navigate these headwinds and deliver better performance.

Hindustan Unilever, for instance, is expected to benefit from its strong portfolio of brands and its ability to attract and retain high-value customers. ITC, another strong performer, will likely benefit from its diversified business model, which includes tobacco, agri-business, and FMCG segments. Britannia Industries, a leading player in the bakery and confectionery space, will also benefit from its strong brand presence and strong distribution network.

On the other hand, GCPL, while having a strong portfolio of brands, may struggle to maintain its growth pace due to intense competition and pricing pressure. Nevertheless, even GCPL has its strengths, such as its Amway and Pulse confectionery businesses, which can continue to perform well.

Despite the challenges, these strategic picks offer attractive long-term opportunities for investors. Their diversified business models, strong brand presence, and ability to adapt to changing consumer preferences will help them navigate the tough landscape and emerge stronger. As such, investors should consider these companies for inclusion in their portfolios.

Britannia: A Physician of Wellness, Nurturing Environmental Balance and Human Health

The Nation Builders Series by The Logical Indian recognizes organizations that go beyond profit-making to foster societal growth and empowerment. This edition features Britannia Industries, a company synonymous with trust and quality in the Indian food industry. Britannia’s Corporate Social Responsibility (CSR) initiatives focus on addressing malnutrition, promoting health, and ensuring environmental sustainability, reinforcing its mission to deliver ‘Responsible Goodness.’

Britannia Industries was founded in 1892 by a group of British businessmen and has since evolved into a prominent brand recognized globally. The company has expanded its product lineup to include not only biscuits but also bread, cakes, rusk, and dairy products, making it a household name in India and beyond. With a market capitalization of approximately ₹1.08 trillion, Britannia has solidified its position as one of India’s top FMCG companies.

Britannia’s values focus on quality, integrity, and sustainability. The company emphasizes ethical sourcing and production practices while actively engaging in community welfare initiatives through various programs. By prioritizing not just taste but also health and nutrition in its offerings, Britannia continues to contribute significantly to the food industry while maintaining its commitment to social responsibility and environmental sustainability.

Britannia’s CSR initiatives include addressing malnutrition and undernutrition in India, with its Britannia Nutrition Foundation leading efforts to improve child nutrition and health. The company has also mobilized significant resources to provide essential food supplies during the COVID-19 pandemic, distributing over 1.35 crore meals and 90 lakh packets of biscuits across 19 states.

Britannia’s key initiatives include:

* Nutrition and Health: Addressing malnutrition and promoting health through the Britannia Nutrition Foundation.
* Education and Skill Development: Empowering youth through education and skill enhancement initiatives.
* Community Welfare: Enhancing community infrastructure and resources through various programs.
* Environmental Sustainability: Promoting eco-friendly practices and reducing environmental impact through tree planting campaigns, waste management programs, and energy-efficient practices.

The leadership team at Britannia is led by CEO Varun Berry, who has been with the company since 2013, and Managing Director N. Venkataraman, who has over 30 years of experience in finance and operations. The CSR efforts are led by Vijay Wadhwani, the Corporate Social Responsibility Head at Britannia Industries Limited.

Britannia’s commitment to environmental sustainability includes a 12.4% reduction in specific water consumption and a 9% increase in using renewable energy sources across its operations. The company has also achieved ISO certifications for its manufacturing units and invests in workforce development.

The Logical Indian’s Perspective on Britannia’s Role in Nation-Building:

Britannia Industries has carved an exemplary path in nation-building through its robust corporate initiatives that tackle deep-rooted societal issues, particularly malnutrition, water conservation, and educational empowerment. The company’s work with undernourished children, expectant mothers, and adolescents reflects a dedicated approach to addressing intergenerational malnutrition and fostering sustainable growth.

However, while Britannia’s efforts are commendable, a greater focus on long-term impact assessments and expanding program reach to underserved regions could amplify outcomes. By strengthening collaborations with local stakeholders and enhancing transparency in reporting, Britannia can further solidify its legacy as a nation builder.

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