If one were to conduct a dipstick poll about CMO challenges, a recurring theme is likely to emerge: the struggle with consumer data. CMOs across industries are consistently grappling with the complexities of data utilisation in their decision-making processes. In fact, if you were to take a quick survey among them, you’d discover that a significant portion of them identify data-related issues as one of their primary challenges.
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Parle doubles down on its ‘House of Brands’ tag in new campaign
