The campaign has been rolled out across various platforms, spanning TV, OTT, digital and outdoor. The TVCs have been launched with the start of the IPL. The brand intends to leverage the extensive reach and visibility generated by major events through this strategy.Commenting on the campaign, Ankit Kapoor, head of marketing and head of international business, Parle Agro said, “Frooti has always been an iconic brand that has added billions of moments of Fun amongst consumers across ages….
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Alia Bhatt kickstarts the summer by sipping Parle Agro’s Frooti and indulging in ‘Too Much Fun’
