Ankit Kapoor, head of marketing & international business at Parle Agro, is of the opinion that there is still a big market for such price points, especially in the low-income strata of the Indian populace. The brand has chosen to bank on volume to generate growth, as opposed to hiked prices to amplify value.He says, “Rs 5 continues to be a key price point within the impulse category in the below one lakh population strata towns, particularly amongst the teens and kids. Not to forget that…
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Parle’s ‘Mini Frooti’ aims to quench thirst for affordability in the low-income strata
