Parle Agro has set out to captivate consumers with vibrant Out-of-Home (OOH) campaigns for its brands – Frooti, Appy Fizz and Smoodh. Designed to grab attention during the scorching summer months, the campaigns aim to maximize brand impact, reach and consideration across all corners of the country.
Each brand’s campaign has its own unique theme, tailored to its specific target audience. The Frooti campaign, under the theme ‘WOW Frooti’, has been launched in 74 cities. Featuring…
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Source: https://mediabrief.com/parle-agro-unveils-ooh-campaigns-for-frooti-appy-fizz-and-smoodh/