HDFC Bank, a leading private sector bank in India, has announced the launch of a “Mega Auto Loan Mela” in collaboration with Maruti Suzuki India, specifically in the state of Uttar Pradesh. This initiative will take place across over 300 branches in UP, making it a large-scale event. The goal of this “Mela” is to provide customers with exclusive deals on a range of Maruti Suzuki car models, just in time for the upcoming festival season.
During the event, customers will have the opportunity to browse available car options, schedule test drives, and receive on-the-spot loan sanctions. HDFC Bank’s Xpress Car Loan platform will facilitate a complete digital, paperless, and contact-free process, allowing for auto loan disbursal to dealers within 30 minutes. This platform is available to both existing and prospective HDFC Bank customers.
The Xpress Car Loan platform enables a streamlined process, eliminating the need for documentation and allowing customers to make their dream car a reality in just 30 minutes. This initiative aims to connect buyers with genuine car dealers while ensuring smooth loan disbursal through HDFC Bank.
As of June 30, 2025, HDFC Bank’s auto loan book size was ₹1.48 trillion, making it one of the largest loan portfolios for the bank. This collaboration with Maruti Suzuki India is expected to drive growth in the auto loan segment and provide customers with competitive financing options.
The Mega Auto Loan Mela is a unique opportunity for customers to explore various car models, avail of exclusive deals, and experience a hassle-free loan process. With the festival season approaching, this initiative is timed to help customers make the most of the occasion and drive away in their dream car. The event’s single-day format and widespread branch participation are expected to make it a significant success, catering to a large number of customers across Uttar Pradesh.