DBS has appointed a new head of marketing and communications, with Kuah taking on the role. In this position, Kuah will be responsible for overseeing all marketing and communications operations across the group, including business and performance marketing, brand strategy, and internal and external communications. She will report to Derrick Goh, the Group Chief Operating Officer of DBS. The marketing and communications functions will now be consolidated under the Group Marketing and Communications division.

Kuah brings a wealth of experience to the role, having previously served as the Asia Pacific co-chief executive of VML, where she led large-scale transformation initiatives using data and advanced technology. She has also held senior roles at global firms such as J Walter Thompson, Dentsu, and WPP, as well as leadership positions in the financial sector at Citi, Standard Chartered, and OCBC. Her professional background includes pioneering work in predictive analytics, artificial intelligence-driven sales modeling, and data innovation.

The appointment of Kuah follows the decision of Karen Ngui to step aside from the marketing role to focus on her responsibilities as Head of DBS Foundation. Ngui will continue to lead the bank’s social impact strategy, including employee volunteer initiatives under the DBS People of Purpose programme. Kuah’s appointment is seen as a significant move for DBS, as the bank continues to invest in its marketing and communications capabilities.

With Kuah’s expertise in data-driven marketing and digital transformation, DBS is expected to enhance its marketing and communications strategy, leveraging technology and innovation to drive business growth. Her experience in the financial sector will also be valuable in helping DBS to navigate the complex and rapidly changing financial landscape. Overall, Kuah’s appointment is a positive development for DBS, and is expected to have a significant impact on the bank’s marketing and communications operations.