HDFC Bank, one of India’s leading private sector banks, organized a Financial Inclusion Saturation Campaign, which saw the participation of over 300 customers. The event aimed to increase the reach of various flagship government schemes, including the Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY). This initiative is part of a three-month nationwide Financial Inclusion Campaign launched by the Department of Financial Services, which began on July 1 and will continue until September 30.
The campaign was attended by several senior officials, including Vivek Srivastava, Regional Director of the Reserve Bank of India (RBI) in Chandigarh, Pankaj Setiya, General Manager of the RBI, and Lalit Batra, Executive Vice-President of HDFC Bank. The event provided an opportunity for customers to enroll in the government schemes and also included awareness sessions on important topics such as ReKYC (Periodic updating of Know Your Customer) services and digital fraud prevention.
The awareness sessions focused on educating participants about safe digital banking practices to protect themselves from cyber frauds. By conducting these sessions, HDFC Bank aimed to empower customers with the knowledge necessary to navigate the digital banking landscape securely. The campaign is a significant step towards promoting financial inclusion and digital literacy among the population, aligning with the government’s initiatives to increase access to banking services and promote a more financially inclusive society.
The participation of senior officials from the RBI and HDFC Bank underscored the importance of collaboration between government agencies, regulatory bodies, and private sector banks in promoting financial inclusion. The event highlighted the commitment of HDFC Bank and the RBI to supporting the government’s initiatives and working together to achieve the goal of a more financially inclusive India. By organizing such campaigns, HDFC Bank is playing a crucial role in promoting financial literacy, digital banking, and access to government schemes, ultimately contributing to the country’s economic growth and development.