Tata AIA launches Shubh Shakti for women with life cover

Tata AIA is aiming to capture a share of the massive Rs 10 lakh crore wedding market in India with the launch of its Shubh Muhurat endowment policy, specially designed to provide financial protection and savings for couples on their special day.

Tata AIA Life Insurance has launched a new policy called Shubh Muhurat, designed to help parents save for their child’s wedding expenses and ensure financial support in case of the parent’s demise. The policy encourages goal-based investing and offers...
Tata AIA launches Shubh Shakti for women with life cover

Tata AIA has observed a 10% increase in individuals choosing term life insurance coverage below the age of 70, highlighting the significance of timing over tenure in such decisions.

Tata AIA Life Insurance has observed a significant shift in the way customers are purchasing term insurance. According to Sujeet Kothare, Executive Vice President of the company, there has been a 10% increase in new customers opting for term plans with coverage below...