A health insurance company has denied a cashless claim of Rs 61 lakh despite the policyholder having a cover of Rs 2.40 crore, sparking outrage online after a viral LinkedIn post.

A health insurance company has denied a cashless claim of Rs 61 lakh despite the policyholder having a cover of Rs 2.40 crore, sparking outrage online after a viral LinkedIn post.

A recent LinkedIn post by Avigyan Mitra, a health insurance and investments advisor, has sparked significant online debate. The post alleges that Niva Bupa Health Insurance denied a cashless claim of Rs 61 lakh for his father’s hospitalization, despite having a...
A health insurance company has denied a cashless claim of Rs 61 lakh despite the policyholder having a cover of Rs 2.40 crore, sparking outrage online after a viral LinkedIn post.

Breaking the ‘limit mein’ mindset in advertising involves challenging traditional constraints and embracing innovative strategies to effectively connect with the target audience. It’s about thinking beyond conventional boundaries and exploring fresh perspectives to create impactful campaigns that resonate with consumers.

In the advertising world, a ‘limit mein’ mindset can manifest in various ways, such as adhering to established formulas, being risk-averse, or clinging to familiar demographics. To break free from this mindset, advertisers must be willing to experiment, take calculated risks, and push the envelope in terms of creativity and messaging.

By doing so, brands can tap into new markets, foster deeper connections with their audience, and ultimately drive business growth. It requires a willingness to challenge assumptions, listen to diverse voices, and stay attuned to the evolving needs and preferences of consumers.

Some key strategies for breaking the ‘limit mein’ mindset in advertising include:

  1. Embracing diversity and inclusivity: Ensuring that campaigns reflect the complexity and richness of the target audience, rather than relying on stereotypes or narrow demographics.
  2. Encouraging creative risk-taking: Providing a safe space for innovative ideas to flourish, even if they deviate from traditional approaches.
  3. Leveraging emerging technologies: Staying ahead of the curve by incorporating cutting-edge tools, platforms, and formats to engage consumers in new and exciting ways.
  4. Fostering a culture of experimentation: Encouraging a mindset of continuous learning, testing, and iteration to optimize campaign performance and stay relevant in a rapidly changing market.

By adopting these strategies, advertisers can break free from the ‘limit mein’ mindset and unlock new possibilities for connecting with their audience, driving brand growth, and staying ahead of the competition.

Niva Bupa Health Insurance Company has launched a campaign called “Yeh hua na health insurance” to promote its latest product, ReAssure 3.0, which offers unlimited coverage for every claim, every time, and for all illnesses. The company aims to...