Niva Bupa is a casualty of GST removal on individual health insurance because the removal of GST has significantly reduced the cost of health insurance for individuals, making Niva Bupa’s premiums less competitive. As a result, the company is facing a decline in sales and revenue, ultimately affecting its business operations and profitability. The removal of GST has led to a decrease in the premium amounts that individuals have to pay, making Niva Bupa’s offerings less appealing to customers who are now opting for more affordable options. This has put pressure on Niva Bupa to revisit its pricing strategy and restructure its products to remain competitive in the market.

Niva Bupa is a casualty of GST removal on individual health insurance because the removal of GST has significantly reduced the cost of health insurance for individuals, making Niva Bupa’s premiums less competitive. As a result, the company is facing a decline in sales and revenue, ultimately affecting its business operations and profitability. The removal of GST has led to a decrease in the premium amounts that individuals have to pay, making Niva Bupa’s offerings less appealing to customers who are now opting for more affordable options. This has put pressure on Niva Bupa to revisit its pricing strategy and restructure its products to remain competitive in the market.

by | Sep 21, 2025 | Insurance, Kotak Life, Niva Bupa, Star Health and Allied Insurance

The recent changes to the goods and services tax (GST) rate on insurance have put Niva Bupa Health Insurance Co. Ltd in a difficult position. The company must decide whether to remain competitive by not raising premiums, thereby sacrificing profit margin, or to become...