Tata AIA is aiming to capture a share of the massive Rs 10 lakh crore wedding market in India with the launch of its Shubh Muhurat endowment policy, specially designed to provide financial protection and savings for couples on their special day.

Tata AIA is aiming to capture a share of the massive Rs 10 lakh crore wedding market in India with the launch of its Shubh Muhurat endowment policy, specially designed to provide financial protection and savings for couples on their special day.

Tata AIA Life Insurance has launched a new policy called Shubh Muhurat, designed to help parents save for their child’s wedding expenses and ensure financial support in case of the parent’s demise. The policy encourages goal-based investing and offers...