A recent survey conducted by PNB MetLife, a leading life insurer in India, has revealed that 62% of Indian fathers identify themselves as “Hero Dads”, who prioritize their family’s financial security. The survey, which engaged over 6,000 fathers across the country, classified them into three distinct personas: “Hero Dads”, “Thoughtful Dads”, and “Disciplined Dads”. The findings suggest that Indian fathers are increasingly becoming more financially aware and committed to building a secure future for their families.
The survey found that children’s education remains the top financial priority for Indian fathers, with 51% placing it above all else. However, there is a growing focus on long-term security and experience-led living, with 14% prioritizing planning for a comfortable retirement and another 14% aspiring to take their families on a grand vacation. Indian fathers are also adopting a long-term mindset when it comes to financial planning, with 53% willing to invest for a period of 10 to 15 years.
The survey also highlights a growing maturity in India’s savings culture, with Indian fathers preferring low-risk, stable financial instruments such as fixed deposits, life insurance, and mutual funds. The findings suggest that Indian fathers are committed to sustained wealth-building and financial security for future generations.
PNB MetLife’s Chief Marketing and Communications Officer, Sourabh Lohtia, commented that today’s Indian father is not just a provider, but a protector, planner, and nurturer who is emotionally present and financially aware. The survey showcases the deep commitment of fathers to building a secure and meaningful future for their families.
The survey’s findings are significant, as they reflect a shift in the role of fathers in Indian society. With increasing financial awareness and a growing focus on long-term security, Indian fathers are taking a more proactive approach to financial planning. PNB MetLife’s survey provides valuable insights into the financial mindset of Indian fathers and highlights the importance of protection and savings plans that reflect their evolving aspirations and responsibilities.
Overall, the survey suggests that Indian fathers are becoming more involved in financial decision-making and are prioritizing their family’s financial security. With a growing focus on long-term security and experience-led living, Indian fathers are committed to building a secure and meaningful future for their families.