The article from Bloomberg highlights the challenges of finding a new doctor in the United States. With the rise of consumerism in healthcare, patients are increasingly expecting a more personalized and convenient experience. However, the process of finding a new doctor remains frustrating and time-consuming.

According to a survey, 75% of patients consider finding a new doctor to be a “hassle,” and 45% say it’s “very difficult” to find one. This is largely due to the lack of transparency and information available to patients. Online reviews and ratings are often unreliable, and patients may not know what questions to ask or what factors to consider when evaluating a doctor.

The article notes that the healthcare industry has been slow to adapt to changing consumer expectations. Unlike other industries, such as retail or hospitality, healthcare has not invested heavily in digital platforms and user experience. As a result, patients are often left to navigate a complex and confusing system on their own.

The consequences of this are significant. Patients may delay seeking care or settle for a doctor who is not a good fit, leading to poor health outcomes and higher costs. The article cites a study that found that patients who have a strong relationship with their primary care physician are more likely to adhere to treatment plans and have better health outcomes.

To address these challenges, some healthcare providers and startups are developing new platforms and tools to help patients find and connect with doctors. These platforms use data and analytics to match patients with doctors based on their individual needs and preferences. They also provide more detailed information about doctors, including their specialty, experience, and patient reviews.

However, these solutions are not yet widely available, and the healthcare industry has a long way to go in terms of improving the patient experience. The article concludes that finding a new doctor should not be a daunting task, and that patients deserve better. By investing in digital platforms and user experience, healthcare providers can make it easier for patients to find the right doctor and receive high-quality care. Ultimately, this will lead to better health outcomes and a more patient-centered healthcare system.