PNB MetLife India Insurance Company Limited has launched a new campaign, “Aapka Aage Ka Plan Kya Hai?” (What’s your plan for the future?) featuring Royal Challengers Bengaluru captain, Smriti Mandhana. The campaign aims to encourage people to take control of their financial futures and plan for a safe and independent retirement. The initiative urges Indians to think about their future and make proactive financial decisions to ensure a pleasant life after retirement.
The campaign’s centerpiece is the Grand Assured Income Plan (GAIN), a retirement plan that provides customers with assured annuity rates for life, ensuring financial security and peace of mind in their older years. The plan’s goal is to guarantee that individuals can have a financially secure retirement without fear of future uncertainty.
According to Sourabh Lohtia, Chief Marketing & Communications Officer, PNB MetLife, “Retirement should be a time of fulfillment and not financial worry.” The campaign’s digital film effectively illustrates this concept, depicting a conversation between two friends about life after retirement. Smriti Mandhana explains how the PNB MetLife Grand Assured Income Plan can help individuals achieve their retirement goals, providing income for life and allowing them to choose from five annuity options.
To increase engagement, the campaign includes an innovative 3D immersive experience accessible through a QR code included in various advertisements. Users can go on a visual storytelling journey that emphasizes the importance of financial planning for a secure and rewarding future. The campaign runs across multiple platforms, including TV, print, outdoor, digital, Meta, YouTube, and radio.
The campaign’s message is clear: it’s essential to plan for the future and make proactive financial decisions to ensure a pleasant life after retirement. By encouraging individuals to think about their long-term goals and take actionable steps, PNB MetLife aims to help people achieve financial security and peace of mind in their older years. With the Grand Assured Income Plan, individuals can have a financially secure retirement and fulfill their aspirations, whether it’s traveling, starting a new business, or simply enjoying their golden years.