Aviva Life Insurance, a leading private life insurance company in India, has been awarded the prestigious Product of the Year 2025 title in two key categories: Life Insurance – Retirement Income and Life Insurance – ULIP. The recognition was based on a nationwide consumer survey conducted by NielsenIQ, as part of the 17th edition of Product of the Year in India. The winning products, Aviva Signature Increasing Income Plan and Aviva Signature Investment Plan, were voted by consumers as the most innovative in their respective categories.
The Aviva Signature Increasing Income Plan is a non-linked, non-participating savings life insurance plan that provides customers with guaranteed annual income that increases by 15% on every 3rd anniversary of the payout period, along with life cover and flexible payout options. The plan is designed for those planning long-term financial stability post-retirement and offers the option to receive income for up to 40 years. On the other hand, the Aviva Signature Investment Plan is a Unit Linked Insurance Plan (ULIP) that offers long-term investment growth with life insurance coverage, zero premium allocation charges, return of mortality, and access to 8 fund options with unlimited free switches.
The recognition is a testament to Aviva’s commitment to customer-first innovation, financial foresight, and product excellence. Asit Rath, CEO and MD of Aviva India, expressed his gratitude to customers for their trust and appreciation for the company’s approach to customer-centric product design. Raj Arora, CEO of Product of the Year India, commended Aviva’s commitment to customer-first innovation and product excellence, while Ajai Kumar Tripathi, Chief and Appointed Actuary of Aviva India, highlighted the company’s focus on purposeful product innovation that delivers long-term value, simplicity, and security.
This dual recognition strengthens Aviva’s position as a customer-focused insurer committed to building simple, transparent, and future-ready financial solutions that align with the evolving needs of Indian families. With a strong focus on customer-centric product design, simplicity, and relevance to today’s financial needs, Aviva Life Insurance continues to be a leader in the Indian life insurance market. The company’s commitment to meeting customer expectations and providing innovative products has earned it the trust and loyalty of its customers, and this recognition is a powerful validation of its approach.