The average value of a handbag and its contents has increased by 34% over the last four years, from £1,217 in 2021 to £1,633 in 2025, according to Aviva’s claims data. This rise is likely due to people investing in more expensive handbags and valuables. The data also reveals that theft away from home accounts for almost half (49%) of all handbag claims, while accidental damage accounts for 38% of claims. Some of the most common types of handbag claims include theft, accidental damage, and loss of contents.
Aviva’s Head of Home and Travel Underwriting, Carolyn Scott, notes that the value of handbags and their contents can quickly add up, and that people should consider taking out optional Personal Belongings cover to protect their possessions anywhere in the world. She also suggests considering Accidental Damage cover to protect against spills and rips that happen in the home.
To protect their handbags and contents, Aviva offers several tips, including checking their insurance policy to ensure they have adequate cover, considering add-ons such as Accidental Damage and Personal Belongings, and being mindful of the contents of their bag. They also advise keeping their handbag close and closed, storing it securely when not in use, and maintaining it regularly to prevent damage.
Some notable examples of handbag claims include a designer handbag and its contents worth over £20,000 being stolen, as well as claims for misplaced handbags, swiped handbags while shopping, and stolen bags while traveling. Aviva also notes that people should be careful about sharing their handbag purchases on social media, as this can make them a target for thieves.
Overall, the data suggests that people are investing in more expensive handbags and valuables, and that they should take steps to protect their possessions from theft and accidental damage. By taking out adequate insurance cover and being mindful of their handbag and its contents, people can help to minimize the risk of loss or damage. Aviva’s tips and advice can help people to protect their handbags and contents, and to ensure that they are adequately insured in the event of a claim.