The UP Warriorz, a Women’s Premier League (WPL) franchise, has made significant strides in strengthening its commercial and sporting foundations ahead of the upcoming season. The team has announced a series of strategic partnerships with prominent brands across various sectors, including health, travel, and cultural identity.
One of the key partnerships is with Care Health Insurance, which has come on board as an official partner, focusing on themes of confidence, protection, and holistic well-being. The franchise has also renewed its long-standing relationship with EaseMyTrip, which will continue as the principal partner for the fourth consecutive season. This partnership has played a crucial role in supporting the team’s travel and logistics across India, demonstrating sustained confidence in the franchise and the WPL ecosystem.
In a move to deepen its cultural positioning, UP Warriorz has partnered with Ekaya Banaras, a collaboration that marks a fresh chapter in the team’s brand narrative. The partnership draws inspiration from Ekaya’s crest, symbolizing the meeting of the sun and the flowing Ganga in Banaras. This has led to a reimagined visual identity for the team, featuring a Banaras bloom at its center, introducing a floral design language that will shape the team’s aesthetic this season.
On the sporting front, UP Warriorz has significantly bolstered its squad with key player signings, including Deepti Sharma, Shikha Pandey, and Meg Lanning, who has been named captain of the franchise. Other notable additions to the squad include Phoebe Litchfield, Asha Sobhana, Pratika Rawal, Harleen Deol, Deandra Dottin, Chloe Tryon, Sophie Ecclestone, and Kranti Goud. This blend of experience, versatility, and depth positions the team for competitive ambition on the field.
The latest partnerships add to UP Warriorz’s growing portfolio of lifestyle and consumer-facing brands, which already includes Pronto, L’Oréal Professionnel, and Joy Personal Care. These announcements reflect a deliberate and balanced strategy from UP Warriorz, combining athlete wellbeing, operational continuity, and culturally rooted storytelling. As the franchise prepares for the new Women’s Premier League season, the strengthened commercial platform positions the team for long-term brand equity within India’s rapidly evolving women’s sports landscape. UP Warriorz will begin their WPL 2026 campaign against Gujarat Giants Women on January 10.