PNB MetLife India Insurance Company Limited has launched a new campaign, “Aapka aage ka plan kya hai”, to encourage individuals to take charge of their retirement planning. The campaign aims to inspire people to reflect on their aspirations and take proactive steps to secure their golden years with financial independence and dignity. The campaign will run across various media platforms, including TV, print, outdoor, digital, and radio, to reach a wide audience.
At the heart of the campaign is the Grand Assured Income Plan (GAIN), an insurance solution that provides customers with a guaranteed annuity rate for a lifetime, ensuring financial security and peace of mind during retirement. The plan offers flexibility, with five annuity options to choose from, and is designed to help individuals achieve their retirement goals, whether it’s traveling, pursuing new experiences, or simply enjoying their post-work life.
The campaign’s digital film features a conversation between two friends who discuss their retirement dreams, with one friend sharing his aspiration to own an apple orchard in Himachal Pradesh and start a homemade jam business. PNB MetLife brand ambassador Smriti Mandhana emphasizes the importance of securing such aspirations with the PNB MetLife Grand Assured Income Plan.
The campaign also includes an interactive 3D immersive experience, accessible through a QR code on print, TV, and digital ads, which allows users to unlock a visual storytelling journey that reinforces the importance of financial planning. The experience is designed to engage users and encourage them to think about their retirement plans.
PNB MetLife India Insurance Company Limited is one of the leading life insurance companies in India, offering a range of insurance solutions, including child education, family protection, long-term savings, and retirement plans. The company has a strong presence in 155 branches and access to customers in over 19,000 locations through bank partnerships.
The campaign’s message is simple: retirement should be a time of fulfillment, not financial worry. By taking charge of their retirement planning, individuals can ensure a secure and dignified post-work life. With the PNB MetLife Grand Assured Income Plan, customers can guarantee their income for a lifetime and choose from five annuity options to suit their needs. The campaign encourages individuals to think about their retirement plans and take proactive steps to secure their future.