A recent survey conducted by PNB MetLife India Insurance Limited has shed light on the evolving role of fathers in India, with a significant 62% of respondents identifying themselves as “Hero Dads” who prioritize their family’s financial security. The survey, which engaged over 6,000 fathers across the country, classified them into three distinct personas: “Hero Dads,” “Thoughtful Dads,” and “Disciplined Dads.” The findings suggest that Indian fathers are becoming more financially aware and committed to building a secure future for their families.
The survey revealed that children’s education remains the top financial priority for Indian fathers, with 51% placing it above all else. However, there is a growing focus on long-term security and experience-led living, with 14% prioritizing planning for a comfortable retirement and another 14% aspiring to take their families on a grand vacation. This shift in priorities reflects a growing emotional shift toward long-term security and experience-led living.
Indian fathers are also adopting a long-term mindset when it comes to financial planning, with 53% willing to invest for a period of 10 to 15 years. A significant 20% are committed to staying invested for over 30 years, highlighting a strong shift toward sustained wealth-building and financial security for future generations. The survey also found that Indian fathers prefer low-risk, stable financial instruments, with 30% opting for fixed deposits, 22% choosing life insurance, and 17% favoring mutual funds.
According to Sourabh Lohtia, Chief Marketing and Communications Officer at PNB MetLife, the survey showcases the deep commitment of fathers to building a secure and meaningful future for their families. The findings suggest that today’s Indian father is not just a provider, but also a protector, planner, and nurturer who is emotionally present and financially aware. PNB MetLife aims to support fathers on this journey with protection and savings solutions that reflect their evolving aspirations and responsibilities.
Overall, the survey provides valuable insights into the modern Indian dad’s financial mindset, highlighting their growing focus on long-term security, experience-led living, and financial planning. As the role of fathers continues to evolve, it is essential for financial institutions to provide solutions that cater to their changing needs and priorities.