Aviva, the UK’s largest insurer, has awarded its creative account to Saatchi & Saatchi, following a competitive pitch process. The appointment marks a significant win for the agency, which will now be responsible for developing and implementing Aviva’s marketing strategy across all its brands.
The decision to appoint Saatchi & Saatchi comes after a thorough review of Aviva’s marketing approach, which aimed to find an agency that could help the company connect with its customers on a deeper level. Aviva’s marketing team was impressed by Saatchi & Saatchi’s creative approach, which focused on creating emotionally resonant campaigns that would help the brand stand out in a crowded market.
Saatchi & Saatchi’s pitch was led by its chief creative officer, Guillermo Vega, who presented a bold and innovative strategy that aligned with Aviva’s ambitions. The agency’s team demonstrated a deep understanding of Aviva’s business and its customers, and presented a range of creative ideas that showcased the brand’s commitment to helping people navigate life’s uncertainties.
The appointment of Saatchi & Saatchi marks a new chapter in Aviva’s marketing journey, as the company seeks to build a more personal and meaningful connection with its customers. Aviva’s marketing team is confident that Saatchi & Saatchi’s creative expertise and strategic thinking will help the brand to cut through the noise and resonate with its target audience.
As part of the appointment, Saatchi & Saatchi will be responsible for developing Aviva’s brand positioning, advertising, and digital marketing campaigns. The agency will work closely with Aviva’s in-house marketing team to ensure that all marketing activity is aligned with the company’s business objectives and values.
The win is a significant boost for Saatchi & Saatchi, which has been expanding its client roster in recent years. The agency has a strong track record of delivering creative and effective campaigns for its clients, and Aviva’s appointment is a testament to its reputation as a leading creative agency.
Overall, the appointment of Saatchi & Saatchi is an exciting development for Aviva, as the company seeks to take its marketing to the next level. With Saatchi & Saatchi on board, Aviva is well-placed to create innovative and engaging campaigns that will help the brand to connect with its customers and achieve its business objectives.