Aditya Birla Sun Life Insurance Company Limited (ABSLI) has launched a new campaign, #YeAkelaHiKaafiHai, to promote its newly introduced Super Term Plan. The campaign features actor, director, and musician Farhan Akhtar, who showcases the plan’s unique benefits in a series of digital films. The Super Term Plan is a comprehensive insurance solution that offers life cover, critical illness protection, health services, and income security all in one.
According to Kamlesh Rao, MD & CEO of ABSLI, the plan is designed to meet the evolving protection needs of today’s customers, who seek a single plan that can provide total protection across life, health, and income. The plan offers flexibility, with customers able to choose from three options: Level Cover, Increasing Cover, and Level Cover with Return of Premium. Additionally, it provides built-in Health Management Services and Enhanced Life Stage Protection for milestones such as marriage or childbirth.
The campaign highlights the plan’s key features, including the return of premium, flexibility in receiving death benefits, and instant claim pay-out. The digital films featuring Farhan Akhtar bring alive the product’s benefits in a witty and engaging way, showcasing how the Super Term Plan can provide total protection and peace of mind. For example, one film shows Farhan delivering a scene in multiple moods, emphasizing the plan’s flexibility, while another film highlights the return of premium feature.
The ABSLI Super Term Plan also offers a Cover Continuance Benefit, which keeps protection intact even after missed premiums, allowing customers to miss up to 12 premiums (one full year) without losing coverage. This feature provides customers with the confidence that they are protected, even if they miss a payment. With its comprehensive features and flexibility, the ABSLI Super Term Plan aims to empower individuals to make informed choices and provide them with the confidence that “one plan is truly enough.”
Overall, the #YeAkelaHiKaafiHai campaign effectively communicates the benefits of the Super Term Plan, positioning it as a single, powerful solution that can deliver total protection across life, health, and income. By highlighting the plan’s unique features and flexibility, ABSLI aims to redefine comprehensive insurance and provide customers with a sense of security and confidence.