Aviva, a leading insurance provider, has partnered with Percayso Inform, a data enrichment company, to enhance its data capabilities for personal and commercial insurance lines. The multi-year partnership will provide Aviva with access to a broad set of datasets, including the UK’s largest vehicle history dataset, to support pricing, underwriting, and claims. The dataset combines long-term vehicle records with inputs from motor trade retail sales, DVLA, DVSA, and MOT history, offering a comprehensive view of a vehicle.
The partnership aims to enable Aviva to factor in specific vehicle features and produce premiums that better reflect risk. This will allow the insurer to provide more accurate and risk-reflective premiums to its customers, supporting fairer outcomes without slowing down decisions. The deal is expected to shape competitiveness in motor lines, where margins are tight, and data enrichment is becoming increasingly important.
According to Matt Fothergill, Aviva’s interim chief underwriting officer for personal lines, the partnership will enable the insurer to take account of individual vehicle features, allowing for more accurate risk assessment and pricing. David Kelly, commercial director at Percayso, stated that the company’s data provides insurers with the insights needed to underwrite policies competitively and accurately, and to settle claims quickly and fairly.
The partnership highlights the growing importance of data in the insurance industry, with insurers increasingly relying on external intelligence to sharpen decisions. By leveraging Percayso’s data enrichment capabilities, Aviva is placing data at the center of its motor strategy, spanning personal and commercial business. The deal demonstrates Aviva’s commitment to using data to improve its underwriting accuracy, speed up claims handling, and provide better outcomes for its customers.
Overall, the partnership between Aviva and Percayso Inform is expected to enhance Aviva’s competitiveness in the motor insurance market, while also providing its customers with more accurate and risk-reflective premiums. The deal showcases the importance of data enrichment in the insurance industry and highlights the growing trend of insurers partnering with external data providers to improve their decision-making capabilities.