ManipalCigna Health Insurance has launched a new campaign, “Health Insurance Jiske Paas, Lakshmi Maa Karein Waha Niwaas”, which serves as a reminder that health is the true foundation of wealth and prosperity. The campaign is launched during the festive season of Diwali, when families are focused on decorating their homes, buying gifts, and welcoming Goddess Lakshmi, the symbol of wealth and abundance. However, amidst the celebrations, purchasing health insurance often takes a backseat.
The campaign highlights that while wealth can be earned and celebrated, it can only be preserved when health is secure. According to Sapna Desai, Chief Marketing Officer of ManipalCigna Health Insurance, “good health is the true foundation of wealth” and that “health insurance penetration in India remains worryingly low”. Millions of people in India still depend on out-of-pocket spending for medical care, which can push families into financial distress.
The campaign aims to remind people that protecting health with insurance is an act of preserving prosperity. To extend its message, ManipalCigna has partnered with Zepto, a delivery service, to feature creative flyers with the campaign’s core message on their deliveries across seven key cities. This will bring the idea of health protection and prosperity directly to families’ doorsteps during the festive season.
The campaign’s message is simple yet powerful: health insurance is not just a necessity, but a way to preserve wealth and prosperity. By investing in health insurance, individuals can ensure that their wealth and prosperity are protected, even in the face of unexpected medical expenses. The campaign encourages people to prioritize health insurance and make it a part of their Diwali celebrations, along with decorating their homes and buying gifts. By doing so, they can ensure a healthier and more prosperous future for themselves and their loved ones.