Aviva and NFU Mutual, the UK’s leading rural insurer, have announced a new multi-year partnership for the distribution of Aviva’s individual protection insurance products. This agreement follows the successful transition of their affiliation after Aviva’s acquisition of the former AIG Life business. The partnership will enable NFU Mutual to offer Aviva’s full range of individual protection products, including life insurance, whole of life insurance, critical illness, income protection, relevant life, and business life insurance, to its members and new customers.
The products will be distributed through NFU Mutual’s agency network, face-to-face sales force, and a smaller non-advised telephony team, using the Aviva Connect portal. Aviva’s Protection Portfolio Distribution Director, Daren Boys, expressed his delight at continuing the strong working relationship with NFU Mutual, stating that the partnership will provide the UK’s farming community with a full range of protection solutions to secure their financial futures.
The agreement marks further progress for Aviva following the acquisition of the former AIG Life business. The collaboration between the two companies has laid a solid foundation for growing Aviva’s protection business. Graham Harvey, Head of Financial Services at NFU Mutual, added that the partnership reflects their commitment to supporting the financial wellbeing of the UK’s rural and farming communities. By working closely with Aviva, NFU Mutual can ensure that its customers benefit from trusted advice and high-quality products that help safeguard their families and businesses.
The partnership is a significant development for both companies, enabling them to provide comprehensive protection solutions to their customers. Aviva’s individual protection products will be available to NFU Mutual’s members and new customers, providing them with access to a range of products that can help protect their families and secure their financial futures. The agreement demonstrates the strong working relationship between Aviva and NFU Mutual and their commitment to supporting the UK’s rural and farming communities.